Jewelry Store Qixi Festival event planning plan

11 articles of the Jewelry Store Qixi Festival event planning plan
In in order to ensure that work or things can be carried out in an orderly manner, the plan needs to be developed in advance. The scheme can clarify a general direction in a action. So do you know how to write a plan to be standardized? The following is the planning plan for the Jewelry Store Tanabata event. Welcome to read. I hope everyone can like it.

News, the Jewelry Store Tanabata event planning plan 1 迢 迢. On the seventh day of July (August X) on the lunar calendar, it is the Chinese traditional holiday. The Qixi Festival, also known as Qiqiao Festival, Qiqiao Festival, or Seven Sisters, began in the Han Dynasty. It is a traditional cultural festival that is popular in the Chinese and Chinese characters. To the weaver actress begging for ingenuity, it is called "begging Qiao".

In Qixi Festival to promote the "festival" to promote the "festival", and to carry out the theme activity of "begging, the tip of the tongue" to create a strong festive atmosphere, highlight the characteristics of Chinese Qixi Valentine's Day, to attract the characteristics Passenger flow, increase popularity, increase sales, and expand market share.
# Activity object#
Ukmented young people between the ages of the population consumer group in the supermarket in the supermarket business district and the age of 20 to 28 and the couple college students and white -collar workers, and the age group is from 28 to the age The married couple between the age of 45; the second is the elderly consumer group over 50 years old.
# Activity theme#
The love begging, the tip of the tongue met
# Activity content#
[Activity 1] Romantic Qixi Festival, "connect" sweet
activity Time: 20xx year x Month X Daily (on the day of the Tanabata Festival)
The event location: On the first floor atrium
The event content: During the event, all the couples who enter the store can go to the general service desk to participate in the Tanabata Festival couple PK game event, a total of 18 couples for the number of activities, until the amount is full;
Cope operation: participating in the game couple customers, eating litchi within the specified time, the first couple to win; Both eyes blindfold, quickly peel off the litchi leather;
② to pass the litchi to the woman's mouth with the mouth;
③ the woman quickly eats the lychee (based on the spit out of the lychee nucleus);
④ ④ The lychee nucleus is finished and spit out within the specified time;
⑤ The activity has a total of 6 groups, and each 3 couples are played;
⑥ Each group is selected for the first place. The reward value of 300 yuan supermarket coupons;
⑦ The rest of the couples will get 1 box of yogurt worth 50 yuan; The operation department is responsible for the specific implementation of the game activity site; the Ministry of Security is responsible for the implementation of maintenance and maintenance of the event on -site.
The jewelry shop Qixi Festival event planning scheme 2 Activity content:
The is happy at the door
Maton the first 10 shoppers on the day of the event, send a diamond ring worth 688 yuan.
100 lottery rings with a timely sale price of 68 yuan on the day of the event.
and send a rose branches
1: Ping -sucking performer
Theme: "Attraction" secret
The most attractive awards
Organizational methods : Randomly extract the lucky couples/family groups from all the staff at the scene. Each group is responsible for using a straw to put the table tennis from one place to the other. The ball, three minutes, the most sucking couple/family is the winner. This competition is divided into two rounds. There are four groups in each round. The winners can get the most attractive awards.
The person responsible: On -site hosting
The winners can get a beautiful diamond jewelry rewarded by the company.
2. Beautiful love legends
1) When "fate" is coming.
The customer or owner randomly, telling her first beauty with her or him.
This winning: The most beautiful award
The person responsible: On -site hosting
The winners can get a beautiful diamond jewelry rewarded by the company.
3: The lady covers the red hijab to tie the men's tie.
The theme: Our love is so tacit
This award: Best Taco Lover Award
Organizational method: Randomly extract 4 couples or couples, ladies cover the head with red hijab, masked face, masked face, masked face Perseverance for men, sneaky -seekers are illegal, and the fastest and best players who have eliminated the game are the fastest. This competition is divided into two rounds. Each round of four pairs. The winners can receive the Best Meridity Lover Valentine's Award
The person responsible: On -site hosting
competition supervision: on -site customer registration or random drawing n winners You can get a beautiful diamond jewelry rewarded by the company.
If publicity phase division:
Ploping first stage activities
In July 22
Publicity forms: newspapers and mobile customers send text messages and salesperson customers to ask customers to participate Activity. rn 　　宣传内容：传达活动即将举行信息rn 　　信息传达要素：rn 　　活动的主题及内容rn 　　活动举行的时间及地点rn 　　媒体安排：以报纸媒体、 SMS groups are mainly issued.
The newspaper media are China Gold News, local Evening News, Treasure Jade Weekly, and Shenzhen Jewelry Network.
In newspaper: Posted one week in advance
In the second stage of activities
Plipping time: August 2
Publicity form: Soft text promotion
Cost budget
The number of items in the number of items
68 yuan gold rings 100
diamond rings (688 yuan) 13
30
dm single 100,000 copies
X show rack 2
300 roses
12 ties
5 meters x2.5 meters stage 1
jewelry shop Qixi Festival event planning scheme 3 Activity time: 20xx August of the year
The event location: First -floor customer service center
The event content: During the event, in order to reflect the atmosphere of the Qixi Festival event, seize the business opportunities of the Qixi Festival, and launch a wedding certificate to the store to give gifts during the event period. Activity:
The activity operation: ① Anyone can receive 1 rose free of charge without shopping in the store; 77 free delivery, until the delivery;
And that year was 2 roses for aluminum wedding (10 years of marriage); 77 were delivered, while the delivery was finished;
③ All the couple customers spent any amount to the store, and it was a porcelain marriage (20 years of marriage) to give away gifts. There are 3 roses; 77 free delivery, until the delivery;
④ All the couple customers go to the store to consume any amount, and the pearl marriage (30 years of marriage) gives 6 roses; 77 free delivery, sending for delivery, delivery So far; add 1 box of chocolate, free 77 boxes, until the delivery;
⑤ All couple customers can spend any amount at the store, and it was 8 roses for ruby ​​wedding (40 years of marriage). 77, until the delivery; add 1 box of chocolate and 77 boxes, until the delivery;
⑥ All the couple customers go to the store to consume any amount, and the golden wedding (50 years of marriage) given away 9 roses and 9 roses. ; Restricted 77 filled, until the delivery; 1 box of chocolate, 77 boxes of free delivery, until the delivery;
Comotive division of labor: the planning department is responsible for the purchase of roses and flowers at the atmosphere of the atmosphere of the scene of the event; Registration gifts at the scene; the operation department is responsible for the supervision and inspection of the event.
News The Tanabata Activity Planning Plan 4 Activity Time: 20xx X Month X Daily
The event location: 1st floor customer service center
Event content: In order to reflect the atmosphere of the Qixi Festival event, grasp it Qixi Festival business opportunities, specially launched a wedding certificate to the store to give gifts during the event:
The event operation: ① Anyone can receive 1 rose free of charge for free to go to the store; ;
② Any amount of all couple customers to the store to consume any amount, and it was 2 roses for aluminum wedding (10 years of marriage); 77 free delivery, until the delivery;
③ All the couple customers arrived at the store Consumption is arbitrary amount, and it was 3 roses for porcelain marriage (20 years of marriage); 77 were delivered, until the delivery was finished;
④ All the couple customers arrived at the store to consume any amount, and the pearl marriage (marriage was married that year (married 30 years) Gift 6 roses; 77 free delivery, until the delivery is finished; add 1 box of chocolate, free 77 boxes, until the delivery;
Ruby wedding (40 years of marriage) gives away roses X branch; 77 free delivery, while the delivery is finished; add 1 box of chocolate, freely send 77 boxes, until the delivery; , And that was a golden wedding (50 years of marriage) to give away 9 roses; 77 free delivery, while the delivery was finished; add 1 box of chocolate and free 77 boxes, until the delivery;
The atmosphere of the procurement and event site of rose flowers; the Ministry of Finance is responsible for issuing registration gifts at the event site; the operation department is responsible for the supervision and inspection of the event.
Newest Tanabata event planning plan 5 1. Promotional purpose
In the theme of "Romantic Tanabata Night", closely grasping the psychology of "lover", launched commodity promotion and event promotion, so as to use Attract the passenger flow, increase the popularity, and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotional activity, so that consumers feel a real price reduction discount.
. Promotional time
20xx August XD -day
3. Publicity schedule
20xx, August X Day r, August
. Promotion topic
1. Demonstration of love is reasonable
2. Prepare gifts to let love announce the world
. Commodity promotion
"Qixi Love Day" is a Special festivals are festivals presented by lovers. Therefore, product promotion should be based on the theme of "database gifts", decorative gifts, fixed lovers, flowers, and boutique series.
Each store should do a good job of creative display and highlighting the focus of the product to ensure that the festival products reach sales.
1. Specials in commodities
During Valentine's Day, setting a special price area for the consolidation of the backlog of goods in the store. This part of the product can be used by this event to keep the capital sales and make the soldiers really affordable.
2. Topic display: August X -August XDID
M shops are prominently displayed at the main entrance of the Valentine's Day series of product themes. The store can be displayed in a prominent position.
Requirements:
A. Valentine's Day theme display. n6. "Love Headpowers Bouquet"
1. Mainly headdress, the current price is sold at 6-7 % off at the original price, and the artistic pen is written in a eye-catching price. One.
2. Make a "love headwear bouquet" price table prepare the box in advance, packaging paper, and do the packaging work.
3. Free delivery services, the accessories are required to exceed 100 yuan, and the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1. Lover's playful balls
made 100-200, balloons are used in the atmosphere of the store Valentine's Day and shopping gifts (the store is arranged by itself).
The cost 0.155 yuan/set.
2. Member card gifts
Wasites to buy Valentine's Day series (unlimited amount), you can give a member card. (Time: August 8th to 13th)
Puke the registration of membership card information.
8. Propaganda

9. The layout of the store
1. Prepared gifts to let love announcement in front of the world.
a. The artistic pen of the store entrance (including the specific content of the preferential strategy);
b. The color banner: the content is "showing love!" . Buy or rent a heart -shaped balloon for store decoration;
2. The hygiene in the counter and the store: It must be neat, the door and window glass must be clean, and the dust is not dyed.
3. Here, we still need to mention the service quality must be improved effectively.
The joint operation
The cooperation agreement with the local flower shop to provide products with each other to increase the sales volume of both parties.
If you buy XX yuan flowers, give a accessories or membership card provided by XX.
Sexed the XX yuan jewelry at XX, and presented flowers or preferential cards provided by the XX flower shop.
News, Jewelry Store Qixi Festival Activity Planning Plan 6 Activity Background: In order to better promote this "University Student Psychological Health Day", cultivate the good psychological quality of college students, improve the mentality of alienation between students, and let the students smile Breaking the alienation and unfamiliar between each other, recovering confidence, happiness and warmth. The university mental health education center and the School of Economics and Management specially organized the creative exhibition of "conveying smiles, warm you and me" class card creative business card. R n. Event organizers
Conomy college student mental health education center
. Activity organizers
School of Economics and Management
Soning units: 172 Campus Activity Network, College Student Competition Network Network
. The event process planning
(1) Early stage of the event
1. The colleges hold a psychological committee to convey the specific content and arrangements of the activities to each class. After the meeting, photos of psychological members of each class were conducted.
2. Each college produces exhibition boards and publicity posters, respectively, using the school league committee and the Weibo of various colleges and the homepage of everyone for preliminary publicity and guidance
(2) Mid -term event
. The psychological committee is responsible for collecting the laughter of this class and making it into 18 -inch color photos.
. The psychological committee members of each class sent the electronic version of the photo to the mailbox of the person in charge of each college.
3. After the electronic version of the work is reviewed, the person in charge of each college notified the psychological members of each class to print photos.
(3) Late event
1. Each college conducts a preliminary evaluation and selects 10 outstanding works to participate in the school -level evaluation.
2. The school -level evaluation selects 35 outstanding works to issue corresponding certificates and prizes.
3. Pass all the photos to the homepage of Renren, Weibo and the website of each college for later reporting.
4. Collect photos of the event and complete the work summary.
5. Event requirements:
1. The hand -handed works are taken as a class. It must be a close -up of each classmate's face. The size of the photo is 18 inches.
2. Photos can be taken with tools such as pixels and digital cameras with more than 5 million pixels. Through Meitu Xiuxiu and other Meitu software, each classmate's photo puzzles are completed and marked with professional classes.
3. Paper works must be in the form of color photos, and paper color printing cannot be used.
6. Activity rules:
1. According to the size, clarity, the coordination of photos and backgrounds of the work, evaluate and score Commend the reward.
2. The work is submitted by the college as the unit. Each college selects ten warm works and fills in the college's work summary table (see the attached table).
Disting time for submission: before May 14
This printing versions: General Branch of the School of Economics and Management
Electronic version issued to mailbox:
Packaging, the theme of the email must indicate the college, and attach the college's work summary table)
The student work department (office) psychological health education center
general branch branch of the School of Economics and Management n Plan 7 1. The purpose of promotional purpose
In the theme of "Romantic Tanabata Night", closely grasping the psychology of "lover", launched commodity promotion and event promotion Purpose. Vigorously launch the price reduction promotional activity of "price reduction storm", so that consumers feel a real price reduction discount.
. Promotional time
20xx August x day day -August _ Day
3. Publicity schedule
20xx, August X Day -August _ Day
. Promotion topic
1. Demonstration of love is reasonable
2. Prepare gifts to let love announce the world
. Commodity promotion
"Qixi Love Day" is a Special festivals are festivals presented by lovers. Therefore, product promotion should be based on the theme of "database gifts", decorative gifts, fixed lovers, flowers, and boutique series.
Each store should do a good job of creative display and highlighting the focus of the product to ensure that the festival products reach sales.
1. Specials in commodities
During Valentine's Day, setting a special price area for the consolidation of the backlog of goods in the store. This part of the product can be used by this event to keep the capital sales and make the soldiers really affordable.
2. Topic display: August X -day -August_
Each store is a prominent location at the main entrance to make Valentine's Day series of product theme display. You can make full use of the kitchen window. The store can be displayed in a prominent position.
Requirements:
A. Valentine's Day theme display. n6. "Love Headpowers Bouquet"
1. Mainly headdress, the current price is sold at 6-7 % off at the original price, and the artistic pen is written in a eye-catching price. One.
2. Make the price table of "Love Headwear Bouquet". Prepare the packaging box, packaging paper in advance, and do a good job of packaging.
3. Free delivery services, the accessories are required to exceed 100 yuan, and the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1 Valentine's Popularity Bald Challenge
Make 100-200 pieces, and balloons are used in the atmosphere of the store Valentine's Day and shopping gifts (the store is arranged by itself).
The cost 0.155 yuan/set.
2. Member card gifts
Wasites to buy Valentine's Day series (unlimited amount), you can give a member card. (Time: August 8th to 13th)
Puke the registration of membership card information.
8. Propaganda
In order to strengthen the influence of activities, we must do a good job of publicity to attract more customers to actively participate in festival promotion. Franchise stores can choose the media freely. Example: Evening News, TV station subtitles, DM delivery, etc.
1. Publicity slogan
XX jewelry with colored jump
bright colors, exquisite workmanship, design from South Korea. During Valentine's Day, will such accessories rise again? Let's take a look at these noble, cute and beautiful accessories!
. Unique Valentine's Day
What gifts can be given to the public to smile? Save money and decent gifts, please see the baby accessories recommended by Haface ...
. Announce the photo recruitment in front of the world.
a. The artistic pen of the store entrance (including the specific content of the preferential strategy);
b. The color banner: the content is "showing love!" . Buy or rent a heart -shaped balloon for store decoration;
2. The hygiene in the counter and the store: It must be neat, the door and window glass must be clean, and the dust is not dyed.
3. Here, we still need to mention the service quality must be improved effectively.
The joint operation
The cooperation agreement with the local flower shop to provide products with each other to increase the sales volume of both parties.
If you buy X yuan flowers, give a accessories or membership card provided by X.
Sexed the X -meta jewelry at X, and presented flowers or discount cards provided by the X flower shop.
News in jewelry shop Tanabata event planning scheme 8 1. Event conceptions
Tiqixi Valentine's Day, Chinese love classic for thousands of years. With the invasion of Western culture, it was gradually forgotten. Fashion trend elements -retro.
. Activity theme
The hand -to -hand love, romantic marriage line lead to.
. Activity objects
All customers, audiences, intent customers
. Activity time
Qixi Festival
. Event location
n6. Number of applicants
men and women are the most xx people, a total of xxx people.
7. Implementation plan
1. Personnel requirements: men and women over 18 years old.
2. Propaganda through various ways (various platforms online and offline platforms), which causes publicity to cause people's cognition.
3. The advertising design needs novelty, and the sense of visual is refreshing (it is recommended to use the idea of ​​professionals). In terms of propaganda, it reflects the serious responsibility attitude of this event, improves the company's trust, shows the activities of other types of activities with other types of activities The difference.
4. This event focuses on how to propose a group of couples, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflects elegance, taste, and standard. Easy and pleasant, at the same time, can actively mobilize the enthusiasm of the guests, so that they have full opportunities to show themselves, increase their appeal, and achieve the initial purpose of participating in this event.
eight, activity content
1. Game interaction
talent performance (can be a plot performance or a singing or other talent)
The requirements of the plot performance are interpreting the modern version Ancient love stories (self -seeking shots). Taking the love story of the Cowherd Weaver Girl as the version. Participants can get souvenirs.
2. Hundreds of people in the needle
The self -finding shift gear is required to win the final victory within the prescribed time. You can get the on -site award -a pair of diamond ring.
This This link is based on the changes in activities organized by the folks to commemorate the wisdom of weaver during the ancient and northern and northern dynasties. The original name is "Cai Cai Passion Seven Pole Points". You can see the tacit cooperation between couples and the girl's mind.
Since it is a traditional Chinese Valentine's Day, there should be a traditional Chinese cultural factors. This point can see the wisdom and cleverness of Chinese women.
. The site layout
ribbons, paper cranes, and flowers are simple decoration.
Ribet: Use a ribbon to put a flower ball on the ceiling and stretch out four racks. Hang color strips, paper cranes, petals on the shelf.
The paper crane: Make two flower rings under the flower ball, hanging paper cranes.
This: A small light source hanging in the paper crane ring. Because the lights of the venue itself are relatively dark, you need to use two spotlights for the stage effect.
Flowers: Lily and orchids are placed at the eye -catching position.
Candle: Place a candle every table. Again a romantic atmosphere.
. The equipment required for the activity
heart -shaped number plates, gifts, etc. (prepare according to the needs of the event)
11. Store promotion activities
discounts price reduction: gold promotion, jewelry, jewelry category Discounts and price reduction promotions are designed by each store.
1. Consumer jewelry is full of XX yuan, and the value XX yuan "xxx" gift 1
2. Consumer jewelry is full of XX yuan, free value XX yuan "xxx" gift 1 r r r n 　　3、消费珠宝类首饰满xx元，送价值xx元“xxxxx”礼品1个rn 　　4、主题专柜一口价产品促销：银饰、翡翠、其它宝石，以传统文化之佑护爱情、 True love has long -term key rendering and special promotions;
It 12. Employee incentive plans
each store is determined by self -determination. In addition to the quota commission, set additional tasks to meet the single -day or single incentive award, such as the day of the day, the same day One reward was 200 yuan, and the sales of more than 10,000 in jewelery sales of the day were rewarded on the same day.
Jewelry Store Qixi Festival Activity Planning Plan 9 Activity theme: Holding Hands X auspicious accompanying life

Huang Platinum:
Cholfin consumption over 1500 yuan for 77 yuan diamonds
Huang Platinum consumption over 3,000 yuan for delivery 177 yuan diamond
This type.
Silver jewelry:
The old phoenixine silver jewelry 10 % off the audience.
Diamond ornaments:
S selection of a series of products, named "Hand in Hand Eternal" and prepare to get married souvenirs.
1. Meeting Lao Fengxiang- "A lifetime agreement"
The people who purchase the "Get Holding Eternal" diamond product, can get a wedding gift from Lao Fengxiang Yinlou 288 yuan.
2. Meeting Lao Fengxiang- "Seven Years itching"
The people who purchase the "Get Holding Eternal" diamond product can get a gift from the 588 yuan wedding anniversary gift from Lao Fengxiang Yinlou.
3. You buy diamonds. I will get the gold
Wasites to buy diamond products,
those who pay 20xx yuan, send a red rope thousand -foot gold transshipment bead bracelet. Weaving fees
The person who pays 5,000 yuan, and two red ropes are sent to thousands of foot gold transshipment bead bracelets. Weaving fees
The person who pays 8,000 yuan or more, and sends three red rope thousands of gold transshipment bead bracelets. Weaving fees are also
4. Diamond special offers. On the day of Qi Festival Valentine's Day, choose two diamonds and sell at 7.7 % off.
Cope preparation:
1. Store layout, pink heart -shaped arch in the store door.
2. Gift customization, fits the commemorative wedding commemorative, and keep each other as the theme.
3. Propaganda of the event: SMS can be distributed in the early stage of the event (the number per shop is about 20,000, and the two stores in Li County are together.)
. Network publicity: X forum, X network and other publicity.
5, DM single publicity.
Jewelry store Tanabata event planning plan 10 Activity: enhance the brand image, promote service and brand influence
Activity time: 20xx Qixi Festival
Activity theme: Silent time -true love eternity
Theme elements: Classical Valentine's Day discount service
Theme explanation: The theme highlights the grand theme of Jin Jiali through the Chinese Valentine's Day to send a warm and romantic service wish for customers.
Activity location: Jinjiamei stores and surrounding areas
The theme communication performance:
throughout the activity, forming the main performance.
A effective interactive interpretation and content transmission.
All supplies marks.
All publicity performance.
S social influence and word -of -mouth dissemination.
Overview of Activity:
The event expected target
Target 1: Establish a strong brand of influential influence during the Qixi Festival.
Target 2: Through this activity, the company's image and social reputation will be further enhanced.
The actual demand object: Activity location area for the crowd.
Neram elements: warm, romantic and carnival.
The form of activity: mainly based on warmth, romance, carnival and game activities, with the theme of Chinese Classical Valentine's Day in Tanabata. The relationship between the company and the new and old owners and customers, establish the company's reputation, and enhance the customer's identification with the company.
Newest Tanabata Event Planning Plan 11 Activity Background: Chinese Romantic Valentine's Day, becoming the time for men and women to express love, and jewelry jewelry is a gift to express love.
Activity theme: Meet Jiarui Romantic Life
The activity time: August X -August X Daily
Activity content:
The discount is 10 yuan/gram platinum discount 30 yuan/gram.
diamond jewelry: 10 % off the audience, the love of love is long.
1. "Eternal Love" — The name is engraved in the diamond ring purchased by each couple, advocating the eternity of love. And distribute a "deep affection" card.
"The depths of love" — when the crystallization of love, the "love deep" card receives thousands of golden zodiac pendants. (Within 2 grams)
2. There is a miracle if you have love
bought jewelery and you will send it yourself, and we will send the flowers to the time you want In the hands of people.
"Sweet Word Fax" We will design some exquisite cards, and send your sweet words to the hands of the people you want to send together.
3. "11 reluctance"
Jiarui diamond jewelry launched the "11 reluctance" special package, allowing you to experience different love.
;