wholesale fashion jewelry on clark st chicago Double 11 Promotion Planning Activity Plan

wholesale fashion jewelry on clark st chicago

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  1. wholesale jewelry made with In order to ensure that the activity is scientifically carried out in an orderly manner, a complete activity plan is usually required. The activity plan is to analyze each step of the specific activities that will be carried out in detail, and the written plan formulated after the study. So how to formulate a event plan? The following is the activity plan of the double 11 promotional planning that I have carefully organized (5 articles). Welcome to read. I hope everyone can like it.
    Double 11 promotion planning Activity plan 1 Activity theme:
    XX Beauty Salon to spend Double Eleven Singles Day with you

    The event objects:
    All new and old single customers
    The purpose of activity:
    of course, Singles Day must allow single customers to enjoy the warmth and enthusiasm of beauty salons, coincided with late autumn, beauty The hospital can launch hydration, anti -drying, repairing such as water problems such as the autumn and winter festivals. It is hoped that with the help of 20xx Double 11 Singles Day, establish a harmonious and warm communication platform with customers, and can also bring more new friends to their own beauty salons and enhance the sales performance of beauty salons.
    The event content:
    1. Members in the beauty salon participated in this event during the event. With the membership card, they can discount and receive skin care vouchers. Member cards can experience a project of moisturizing and hydrating in the store for free.
    2. Non -member customers who spend 288 yuan during the event during the event, can directly enjoy a discount of 8.8 % off, and give away a small skin care sample for skin care for beauty salons.
    Cope precautions:
    1. Do the registration of the front desk and record the customer's name and information.
    2. Try to train employees well. In order to thank customers, dig out the potential consumption power of customers, and stabilize the source of customers. Therefore, we should pay attention to every link from the customer's entry to the end of the consumption, keep smiling and treat others kindly.
    The activity plan for Double 11 Promotional Planning 2. Foreword
    The obtained from market survey statistics and many years of specialty store retail experience, most of which are customers who have just purchased or newly renovated. However, the average retail stores of each Zhida terminal have less than 10% of the market. There are still many potential consumers who have not been to the Zhida Home Furnishing Store. Therefore, some of the promotion activities are targeted at the consumer groups who just bought houses. They use exquisite gifts to attract them to specialty stores, and then use the "great package" to enhance their desire to buy, and the final transaction is successful.
    . The time of activity:
    November 1, 20xx -November 20, 20xx
    . The purpose of promotional activities:
    1. Quickly let consumers know it, Contact the Zhida Home Furnishing Branch Store.
    2. Improve the sales performance of Zhida Home Furnishing Branch.
    3. Increase the popularity and reputation of Zhida Home Furnishing Brand.
    4. Promote the core value of the brand of "home supporting experts".
    4. Activity theme:
    xxx
    5. Objects of promotional activities:
    . The target market for activities: new real estate, wedding photo studio.
    2. The main goal of promotion: the house that is renovating, the new house that has just taken the key, the new house of wedding, and the old customers who often introduce new customers.
    6. Promotional activities:
    1. The store sent the leaflets and vouchers to the new real estate owner
    . Obtain a beautiful gift
    3. The owner fills in a data file
    4. After filling in, the salesperson introduces the generals and product conditions of this specialty store.
    7. Single content of promotional activities.
    1. You can go to the local Zhida Home Furnishing Fabric Store with a gift for free of charge.
    Tips: Please present a copy of the real estate purchase contract when receiving. (Time 20xx, May 1st to September 31st)
    2. Customers with the promotion order or Zhida home fabric "collecting a lifetime" service passbook, you can enjoy the discount after discounting except.
    Note: specialty stores participating in promotional activities must allow customers who receive gifts to fill in the questionnaire and return to the company. Thanks for your support.
    The activity plan for Double 11 Promotional Planning 3 Activity Background:
    The on November 11th, it is an alternative festival for young people, because there are four consecutive "one" in the date of this day. This day is designated as "Singles Day".
    "Singles Day", neither the "Earth Festival" nor the "foreign festival". It was born in Nanjing universities in the early 1990s and was one of the representative products of campus fun culture. With a batch of students bid farewell to the campus, the atmosphere of "Singles Day" in the past two years has gradually spread to the society. "Single Love Song" will become a popular song on this day. In "Singles Day", this song sings "Find a favorite dear dear person to bid farewell to the single". This singing is actually young people Declaration of love. The lively party of "Singles Day" is a form of celebration in urban youth. However, many students, especially college students, are drunk alone on that night and do not wake up. The reasons for them have to be pondered.
    The purpose of activity:
    The people gathered together in this special day, discuss the advantages and disadvantages of college students in love, whether to fall in love is a must -have or elective in college, how to repair it? How to deal with the relationship between boys and girls? After the event, I hope that everyone can have a lot of gains. I also have a deeper understanding of dating issues, and no longer blind and good love.
    Activity time:
    XXXX November 11th at 7: 00-9: 00.
    The event development:
    , the host begins, and welcome the guest to welcome words. At the same time, point out the purpose of this event to explain the origin of "Single Festival".
    . Watch the electronic version of the love story collectively and set the atmosphere.
    , the class committee opened the speech and the seminar officially started.
    Fourth, the students and teachers began to express their opinions together, and talked about some views of their love for college students, as well as some of their own experience.
    five, mini games, small show performances.
    6, the instructor tells you some unique insights for everyone.
    seven, summary, the party ended successfully.
    Pre -preparation:
    , classroom application and arrangement. (Responsible for life committee members)
    , guest invitation. (Responsible for the study committee)
    , the host (the sports committee is responsible)
    , the atmosphere of the event site (the organization committee is responsible)
    five, the program performance during the event (the literary committee member is responsible) r
    6. Propaganda before, middle, and late publicity (the promotion committee is responsible)
    seven, general planning, details of the details (the group branch is responsible)
    8, the overall grasp of the activity (the monitor is responsible)
    double double 11 Promotional Planning Activity Plan 4 Activities:
    Double 11 is a festival for e -commerce in the past years. The activities and publicity are large. As an offline physical mall, we need to seize the concept of Double 11 · Shopping Carnival to carry out winter promotion activities at the time of decline in temperature in mid -November. In terms of activities, marketing methods, and field experience, it is more different from e -commerce, so as to highlight characteristics. The event is integrated from multiple formats such as department stores, supermarkets and catering, theaters, and online micro -shops. Give customers a unique shopping carnival experience.
    Activity time:
    November 7th to 11th
    The activity content:
    Discount promotion:
    1. Double 11 big brand beauty wearing: autumn and winter department stores over 500 yuan over 500 yuan Reduce 200 yuan.
    2. Double 11 big -name beauty for you to pick: big -name cosmetics (Magnolia oil, L'Oreal, L'Oreal, DHC) settled by 80 yuan over 400 yuan. Double 11 super skin care sets are as low as 50 % off!
    O2O (online and offline interaction), 100,000 big -name discount coupons grab in advance!
    1, 100,000 coupons free crazy grab! Freshly decreased, as low as 50 % off!
    Activity rules:
    (1) From November 1st to 10th, the official WeChat officially launched on the voucher grabbing activity. Customers only need to pay attention to the official WeChat clicks to the grabbing page, to choose a discount coupon for 30 brands, and double -click to get the coupon (each voucher automatically generates discount code).
    (2) Each brand is limited to 10 photos.
    (3) Double 11 On the day, customers can enjoy the corresponding brand discounts by 50 yuan, 30 yuan and 20 yuan discounts after the discount code of the coupon surface.
    (4) Single small ticket is limited to using one discount coupon.
    Remarks: The starting point of the voucher after discounted must be determined according to the actual customer unit price of each brand. This activity is mainly to attract online customer groups.
    2. The counterattack Bai Fumei counterattacked Bai Fumei, better than Gao Fushuai! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!
    November 7th to 11th, 11 single products per day You can buy it with only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan. Each limited edition, while it is finished. Micro -shop online payment can be successfully killed!
    Segasm Suggestion: 0.11 yuan (8.5 % off the face king, 20 % off the Hakka people, 7.5 % discount of taro fairy, discounts of bread park),
    1.1 Yuan (Supermarket environmentally friendly tableware box, handkerchief paper/strip, potato chips set, sells for about 5 yuan)
    11 yuan (2 pieces of comfortable bath towel, Korean rear mask, cloth furniture cute rabbit, selling for about 30 yuan)
    110 yuan (comfortable quilt, about 250 yuan for pillows, about 250 yuan)
    Note: It is expected to cost 1300 yuan. (Sponsored by catering vouchers for merchants)
    Category marketing: Double 11 as a large -scale promotion in November of the shopping mall, all categories must carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, shoes, cosmetics, boutiques, bedding, and children's clothing must have representative brands or highlight discounts to participate in the event. The following four categories: single items need to highlight the display, and need to add combination and warm recommendation on the guidelines of channel light boxes and counter.
    (1) Winter (thick, coat) of clothing
    (2) Autumn and winter accessories (scarves, hats)
    (3) Winter in bedding is
    (4) Supermarket Winter Hot Pot Festival single product
    VIP marketing
    VIP affection recruitment: The shopping mall can apply for a VIP card for free for free of 500 yuan, and you can upgrade to a diamond card with a single day of consumption over 5,000 yuan.
    1, Double 11 · VIP customer for free: Double 11 arrives at the store on the day, you can get a designated hot drink at XX Sweetheart Drink. (Sponsorship, no cost)
    , Double 11 · VIP customer free play: Diamond card VIP card can take the children to XX playground for free to play once.
    The activities of Double 11 Promotion Planning 5 Double 11 is a festival for e -commerce in the past years. The activities and publicity are great. As an offline physical mall, we need to seize the concept of double 11 shopping carnival and carry out winter clothing promotion at the timing of temperature decline in November. In terms of activities, marketing methods, and field experience, it is more different from e -commerce, so as to highlight the characteristics of physical stores.
    . Activity theme
    Double 11 decisive battles -XX Department Store Open China Shopping Festival!
    . Activity time
    XXXX November 8th (Saturday) - November On the 11th (Tuesday), 4 days
    3. Gift places: The third floor of Baodi Family Textiles
    . Event content
    XX Department Store November 11, November 11 Decisive battle, declare war to e -commerce, is more favorable than online shopping!
    1. Heavy news: 10 yuan cash gift coupon is here, depending on you to grab !!!
    11 "SMS collection; ② Follow the official WeChat of" XX Department Store ", reply to" 1 "to get an electronic coupon, receive paper gift vouchers with electronic coupons; Zhang;
    Gift vouchers are only available for XX Department Store 1-3F, except for gold jewelry, clock glasses, special offers, leasing counters and Mingxu counters;
    The gift vouchers must not be used across the cabinet. Two cards, restricted 2 pieces of single items;
    It gift vouchers are used at one time, do not find zero, do not cash out, collect by cashier cashiers;
    It needs to be explicitly explicit;
    Course time: November 4th to November 11th gift voucher use time: November 8th to November 11th
    n. Fighting Double Eleven, Blood Fighting to the Ward
    1F leather shoe bag: Belle's new model 40 % and 50 % off; XXX single shoes 100 yuan/double; XXX new model from 50 % off, special offer starting 160 yuan, XX new models from XX new models 4、8折;xxx新品5折起;xx新款单鞋5、5折;xx新款5、5折起;xx新款5-6、8折;xxxx新款6折;xx特价50元/双;xxxx Special offer 40 % off; XX new models starting from 99 yuan; XXX new model 50 % off
    1F men's clothing: 40 % off the audience; new models of XX; XXX new models start from 158 yuan.
    1F jade jewelry: XXX 30 % off the audience; 20 % off the XX square bracelet;
    The period during the event at XX Department Store 1-3F Shopping Cash Payments Grade is good. The small tickets that day can be accumulated in full. The next day is invalid. Single tickets are inseparable. The gifts are subject to physical objects. The quantity is limited.
    4. Gift settings
    1. Full XX to send consumer coupons.
    2. Full XX to send diet coupons.
    3. Full XX to give a beautiful small gift.

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