What is the future development trend of the online audio industry?

Online audio refers to audio content listening to listening through online streaming, downloading, etc., mainly including audio, network radio, voice live broadcast and other forms. The content covers a number of types of sound novels, human history, cross talk books, business finance, education and training.
The maximum use scenario of online audio users during breaks. The number of users increases year by year
. A survey data shows that it is the largest consumption scenario of online audio users during rest. In addition, when you go to bed, work on get off work, work, and housework, while driving and eating have become the main use scenarios for online audio users.
2015 to 2017, China's online audio users increased year by year, with an average growth rate of more than 30%. In 2017, the size of China's online audio users reached 348 million. It is expected that the number of users will reach 486 million in 2019. In the future, with the rise of knowledge payment, the value of online audio content is expected to be further released, and the development of the industry is steadily moving forward.
The Himalayan FM leads the online audio industry
It data shows that the Himalayan FM online audio is the top of the list in terms of penetration and popularity, leading in other online audio platforms. The popularity is 5.12%and 75.1%, respectively.
In addition to creating a force on the online audio platform, Himalayan FM pays attention to the construction of the audio ecosystem. It also has a layout in the support of upstream content creators and downstream related hardware products, which is conducive to the improvement of the platform's popularity.
The audio book and content payment will be the focus of online audio layout
The size of mobile phone netizens in China, and audio -visual books can meet the convenient needs of netizens to obtain content. With the popularity of audio content in China, China continues to increase, China The sound book market has huge room for development. As of the end of 2017, the scale of China's audio book market reached 3.24 billion yuan. It is estimated that by 2020, the market size will reach 7.83 billion yuan.
. For example, Himalayan FM is the first to reach cooperation with well -known online and offline institutions such as Reading Group and China Publishing Group. At present, 70%of best -selling books on the market have sound copyrights, and a large number of exclusive contents are launched to create an exclusive IP.
The content payment also has broad development space. Users have become increasingly improved for high -quality content, and at the same time, the concept of content paid has also been further popularized. Online audio platforms should strengthen high -quality content output and compete for content payment markets. Among them, the Himalayan FM strengthens brand promotion and strives to create its own brand image to achieve brand differentiation.
In online audio platform content paid field layout
Himalayan FM-festival help knowledge payment promotion 2017 Himalayan continuous expansion of head IP, deep cultivation of content paid, and gradually enhance the willingness of users to pay, through the environment of users' paid, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the environmental increase, through the increasing willingness of the payment Launch the knowledge paid festival of knowledge carnival, 66 member day, etc., wake up brand propaganda, and establish an image of a knowledge platform. As of the end of 2017, the Himalayan FM content payment households have increased to 6%, and nearly half of operating income pays content.
The Dragonfly FM-Force Content Payment Field In 2017, Dragonfly FM contributed content and successfully raised 1 billion yuan. Dragonfly FM has strengthened the construction of professional content and strengthened high -quality content construction from the source. Dragonfly FM conducts content output for different characteristics of vertical subdivisions. By attracting consumers with different needs to expand its influence, it taps market segments.
It online audio is intelligent and professional development
Imization as a social development trend, which is also applicable to the future development of the audio industry. With the continuous development of artificial intelligence, voice interaction will become the first choice for information exchange between humans and machines. Through the accumulation and analysis of a large amount of user data, artificial intelligence will accurately search for personalized audio content after user voice instruction recognition and semantic analysis.
At present, online audio content has the characteristics of popularity, shallowization, and wide coverage, and cannot meet the needs of users in deep learning and obtaining knowledge precipitation. In the future, the audio popular content areas will expand to more and richer segments. In the future, online audio platforms will provide more in -depth knowledge absorption scenarios for user boards through deep cultivation of professional content. With the deepening of the concept of knowledge payment, the future content payment will be deepened.
-For more data and analysis, please refer to the "China Mobile Music Industry Market Prospective and Investment Planning Analysis Report" for more data and analysis.

Video broadcasting is the future development direction.