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dia de los muertos jewelry wholesale Activity purpose
1. Package: You have to give consumers a reason to participate in your promotional activity, and this reason is very happy to accept.
2. The crowd: The positioning of the crowd is the foundation of a series of behaviors (purpose, activity plan, activity promotion) in the promotional activity.
3, platform and resources: your own website, advertising, corporate strength, human connections, Weibo, forum, QQ group, charging advertising, cooperative unit website, sponsors, etc.
4, expected goals: The effect of promotional activities is expected to consider the number of participants, sales volume, and sales. The process and plan of the activity.
6. Activity promotion: Promotional promotion plan is the core link of the event.
The stage of activity:
is the initial period of promotion: in the excitement period, curious about emerging things, many people will participate;
is the middle period of promotional activity: in the period of fatigue; r;
The third is the post -promotional activity: in the sprint period;
In the limited resources. Promotion methods should not be selected too much.
Cope emergency plan: Emergency scheme is mainly used to deal with some of the emergencies that can be predicted.
7, duties and schedules of various departments
I are the need for support: which departments (positions) should be listed here involved this promotional activity.
is the operation plan
. Third is the budget
8. The activity summarizes: summarizes the excellent and deficiencies of the activity
Specific model template
Links: PAN./S/1dH9GTVD-
? PWD = R979 extract code: R979
wholesale fair trade jewelry india No matter how good the promotional activity plan is, it is nothing if you don't meet customers. Edit the content of the event into a text message, and you can send it to the mobile phone number of the local communities around the local area through these two steps. Very fast:
The mobile phone number of the surrounding people, get the mobile phone number at the local property, and the real estate can also export the mobile phone number. If you don't know the people inside, then go to the interface below to select, just click the local mobile phone number, and send it all.
The attracted people to write the content, edit to the above content area, the number is the import method, and the selection range can also be sent. After 6 seconds, everyone will receive your text message and notice you. Because your text message writes the address of the store, everyone will pay attention to you.
stainless steel jewelry wholesale usa Promotion is essential in business now, so how to write a promotional activity plan? Sales Promotion is one of the four basic promotional methods for personnel sales, advertising, and public relations. The promotional activities referred to in this article are referring to the sales promotion of consumers. As for the sales promotion of dealers, manufacturers, and salespersons, it will not be listed here as a scope of discussion. With the intensification of competition, the status of consumers' promotional activities in marketing links has become increasingly important. According to statistics, the ratio of promotional activities for domestic enterprises to advertising costs reached 6: 4. Just as a meticulous combat plan determines the victory and defeat of the war to a large extent, a systematic activity plan is the guarantee of successful promotion. How to write a promotional plan? A complete promotional activity plan is divided into twelve parts: First, the purpose of activity: explain the current status and activities of the market. What is the status quo of the market? What is the purpose of carrying out this event? Is it a processing loan? Is it increasing sales? Is it to combat competitors? Is it a new product listing? Or enhance the brand awareness and reputation? Only with clear purpose can the activity be targeted. 2. Activity object: The event is targeted at everyone in the target market or a certain group? How big is the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? The correctness of these choices will directly affect the ultimate effect of the promotion. 3. Activity theme: In this part, mainly to solve two problems: 1. Determine the theme of the event 2. Packaging activity theme of the price reduction price discount gift ticket service promotional demonstration promotion, consumer credit or other promotional tools to choose The theme of the promotion should consider the goals, competition conditions and environmental and promotional cost budget and distribution of the event. After determining the theme, it is necessary to "pull the tiger skin to make a big banner" as much as possible, dilute the business purpose of the promotion, so that the activity is closer to consumers, and it can impress consumers. A few years ago, I loved VCD's "Sunshine Action" can be called a classic. It is a simple price reduction promotion action to ensure a love action to protect consumer rights. This part is the core part of the promotional activity plan. It should strive to innovate and make the activity have regrets and exclusiveness. Fourth, activity method: This part mainly explains the specific method of the activity. There are two issues to focus on: 1. Determine the partner: pull the government as a backing, or hang the "sheep head" hanging on the media to sell your own "dog meat"? Is it a manufacturer alone, or is it joining the dealer? Or joint promotions with other manufacturers? Cooperation with the government or media helps to borrow and build momentum; unite with dealers or other manufacturers to integrate resources to reduce costs and risks.
2. Determine the degree of stimulus: To make the promotion success, the activity must be stimulated and can stimulate the target object to participate. The higher the degree of stimulation, the greater the response to sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize according to promotional practice, and determine the appropriate degree of stimulus and corresponding cost investment in combination with the objective market environment. V. Activity time and place: The time and place of promotional activities are more effective and less effective. Try to allow consumers to participate in time as much as possible, and make consumers conveniently at the location, and communicate with urban management, industry and commerce departments beforehand. It is important to launch the timing and place of promotional campaign. It is best to analyze how long the effect will last long. Too short duration will cause repeated purchases within this time, and many of the benefits that should be obtained cannot be achieved; if the duration is too long, it will cause high costs and the market will not become popular, and reduce the value of customers in the minds of customers. 6. Advertising cooperation: A successful promotional activity requires comprehensive advertising cooperation. What kind of advertising creativity and expression? What kind of media speculation is selected? These all mean different audiences' arrivals and expenses. 7. Preparation of preliminary preparations: Preparations are divided into three pieces, 1. Personnel arrangements 2. Material preparation 3. Test planning schemes must "do things for everyone, there is no one to manage everything", no blank point, and no cross points. Who is responsible for communicating with the government and the media? Who is responsible for copywriting? Who is responsible for on -site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? Considering all aspects of all aspects, otherwise it will be troublesome and take care of each other.
wholesale jewelry silver ring How to write a promotional plan? A complete promotional activity plan is divided into twelve parts:
. The purpose of activity: explains the current status of the market and the purpose of the activity. What is the status quo of the market? What is the purpose of carrying out this event? Is it a processing loan? Is it increasing sales? Is it to combat competitors? Is it a new product listing? Or enhance the brand awareness and reputation? Only with clear purpose can the activity be targeted.
. Activity objects: The event is targeted at everyone in the target market or a certain group? How big is the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? The correctness of these choices will directly affect the ultimate effect of the promotion. (Supermarket object: June 1 (children),
. Activity theme: In this part, mainly to solve two problems:
1, determine the theme of the event
2, the theme of packaging activity
Price reduction? Price discount? Gifts? Lucks? Gift vouchers? Service promotion? Demonstration promotion? Consumption credit? Or other promotional tools? What kind of promotional tools and promotion themes are you selected? Promotional cost budget and allocation.
In the theme of the theme, "pull the tiger skin to make a big banner" as much as possible, dilute the business purpose of the promotion, make the activity closer to consumers, and move consumers more. . A few years ago, I loved more VCD's "Sunshine Action" can be called a classic. Packing a simple price reduction promotion action into a love action to protect consumer rights.
This part is the core part of the promotional activity plan. Strive for innovation so that the activity has a flourishing power and exclusiveness.
. Activity method: This part mainly explain the specific method of the activity. There are two issues to focus on:
1. Being a backing, is it a "sheep head" hanging on the media to sell its own "dog meat"? Is it a separate action of the manufacturer, or is it jointly promoting with other manufacturers? Better -to -build momentum; combine resources with dealers or other manufacturers to integrate resources to reduce costs and risks.
2. Determine the degree of stimulus: To make the promotion success, the activity must be stimulated and can stimulate target objects. The degree of stimulation is The higher, the greater the response to the sales. But there is also a marginal effect in this stimulus. Therefore, it is necessary to analyze and summarize it based on promotional practice, and to determine the appropriate degree of stimulus and corresponding cost investment in combination with the objective market environment.
five five , Activity time and place: The time and place of promotional activities can be selected as if they are more effective. Urban management, industry and commerce and other departments are well communicated. It is not only important to launch the timing and place of promotional campaign. It is best to analyze how long the effect will last. The benefits obtained cannot be realized; the duration is too long, which will cause too high costs and the market will not become popular, and reduce the value of customers in the minds of customers. Advertising cooperation. What kind of advertising creativity and expression? What kind of medium speculation? These all mean different audiences' arrival rate and cost investment. (Atmosphere creation) Three pieces,
1, personnel arrangement
2, material preparation
3, test plan
Cross points. Who is responsible for communicating with the government and the media? Who is responsible for copywriting? Who is responsible for the scene manage? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? Considering all aspects of all aspects, otherwise it will be troublesome and take care of each other.
In terms of preparation for materials, there are no fine things, as large as vehicles, as small as screws, and they must be listed, and then clear the point to ensure that it is everything, otherwise it will inevitably lead to the busyness of the scene.
is particularly important that because the activity plan is determined on the basis of experience, it is necessary to conduct necessary tests to determine whether the choice of promotional tools is correct, whether the stimulus is appropriate, and whether the existing way is ideal. The test method can be asked consumers, fill in the survey table or trial solution in a specific area.
8. Mid -term operation: mid -term operations are mainly activity discipline and on -site control.
If discipline is the guarantee of combat effectiveness and a prerequisite for the perfect implementation of the scheme. In the plan, the scheme corresponds to the discipline of participants in various aspects of the discipline.
The on -site control mainly arranges each link clearly.
At the same time, in the process of implementation, the promotion range, strength, quota, and focus should be adjusted in time to maintain the control of the promotion plan.
. The continuation of the later period
The subsequent continuation is mainly the issue of media propaganda. What kind of media will this event be adopted in this event? Brain platinum is a master in this regard. Even a promotional activity that is not very successful will be unprecedented on the media.
The cost budget: There is no meaning without benefits. Budgets should be made for the cost and output of the promotional activities. At that time, the "Sunshine Action B Plan" of Aido VCD was the reason for failure. The reason was that there was no budget in terms of expenses. It was not until the event that the plan company did not find that the company had no financial support at all. A good promotional activity is not enough to rely on a good idea.
11. Unexpected precautions: There may be some accidents in each activity. For example, the intervention of government departments, consumer complaints, and even weather sudden changes in outdoor promotional activities cannot continue. The necessary manpower, material, and financial preparations must be made for each possible accident.
. The effect is estimated: predict what effect the event will achieve, in order to compare the actual situation after the event, and summarize the success points and failure from the degree of stimulus, promotion time, promotion media and other aspects point.
The twelve parts above are a framework of the promotional activity plan. In actual operation, you should boldly imagine, be careful to verify, analyze and compare and optimize the combination to achieve the best benefits.
has a persuasive and operable activity solution to allow the company to support your solution, and to ensure that the plan is perfectly implemented, so that the promotional activity can achieve the effect of four or two pensions.
whats hot jewelry wholesale Make the event planning into a tool.
In this tool, you can do the event planning well and clarify the details you need.
, for example, the theme of promotional activities, promotional activities, etc. And this reason is very happy.
2. The crowd: The positioning of the crowd is the foundation of a series of behaviors (purpose, activity plan, activity promotion) in the promotional activity.
3, platform and resources: your own website, advertising, corporate strength, human connections, Weibo, forum, QQ group, charging advertising, cooperative unit website, sponsors, etc.
4, expected goals: The effect of promotional activities is expected to consider the number of participants, sales volume, and sales. The process and plan of the activity.
6. Activity promotion: Promotional promotion plan is the core link of the event.
The stage of activity:
is the initial period of promotion: in the excitement period, curious about emerging things, many people will participate;
is the middle period of promotional activity: in the period of fatigue; r;
The third is the post -promotional activity: in the sprint period;
In the limited resources. Promotion methods should not be selected too much.
Cope emergency plan: Emergency scheme is mainly used to deal with some of the emergencies that can be predicted.
7, duties and schedules of various departments
I are the need for support: which departments (positions) should be listed here involved this promotional activity.
is the operation plan
. Third is the budget
8. The activity summarizes: summarizes the excellent and deficiencies of the activity