luxury jewelry box wholesale Cultivate the diamond industry outlook: the future of the future

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The diamonds planted in the laboratory are just more and more popular, and they will not go anywhere. Here, digital expert Lucas Smith in the heart of diamond heart has deeply studied how the two industry giants deal with diamonds developed by the laboratory, and what the future of this diamond jewelry means.

The example of the first batch of diamonds as jewelry dates back to around the 11th century. At that time, the king and the queen showed off these glittering gems with the crown. For hundreds of years, it was not until 1477 that diamonds became the only place to be a charming accessory. Until 1477, the first diamond engagement ring came out.

Since then, diamonds are highlighted in various jewelery that the public can buy. With the changes in the times and the development of society in different directions, a new type of precious gem is appearing: diamonds planted in the laboratory.

is nothing new to cultivate diamonds. The first batch of tools was founded in 1954. It is mainly used for industrial -grade tools. The burden and durability in the industry are the main advantages.

For about 60 years, jewelry dealers from all over the world have basically avoided the gems grown in this laboratory. They firmly believe that this is a inferior marginal product, although technology has improved every ten years and becomes more and more complicated.

Today, the industry's leading jewelry dealers are changing their minds and the idea of ​​planting diamonds under laboratory conditions is even more open. Both Dobels and Pandora use ordinary carbon and advanced technology to create beautiful laboratory diamonds to simulate the natural conditions for making traditional diamonds.

It other companies, such as the heart in diamonds, are taking a slightly different method to make experiments from the ashes of the old relatives and pets Diamonds planted in the room.

Thebag market has even attracted large -scale investors from Silicon Valley and Hollywood. Leonardo Caprio, a star in the movie "Blood Diamond", has been helping to promote the moral and low -carbon substitutes for natural gemstones.

At present, diamonds planted in the laboratory account for only about 2%of the entire diamond jewelry market. However, with the increase in the demand for burden and sustainable gemstones in the Millennial and Z -generation market, this number is expected to rise in the next few years. The following is how the two major participants in the jewelry industry are close to cultivating diamonds and the reasons behind their choices.

Deers

After vowing the diamonds planted in the laboratory, Dobels started like this in May 2019. Do, shock the industry. In the month, the price of a 1 -carat cultivation diamond was about 3030 pounds, which is equivalent to the price of gemstone mining of about 4,330 pounds. Just four months later, Dibels began to sell 1 carat cultivation diamond at a price of 580 pounds.

The industry experts believe that the biggest risk of diamonds planted in the production laboratory is that it may destroy the value of natural diamonds. However, some people believe that by participating in the cultivation of the gem industry, Debiels actually enhances the market through showing confidence in some consumers' uncertain products.

quickly browsed the Diablo's website and laboratory's diamond subsidiary light box, and they will immediately find that these two brands have adopted very different marketing routes.

. Although the original Dobels website used the "most rare artistic works of nature" and "eternal elegance gifts" and other phrases to emphasize magnificent and complicated A easier way. Diamonds planted in the Dabirs laboratory are sold with glittering pink, blue and white fashion accessories, away from their scientific precious real gems.

Tels confirmed that the purpose of this difference is to clearly distinguish the fragments made of diamonds and laboratory planting diamonds. Through intelligent marketing, the company aims to strengthen the mystery of stones formed by the earth so that consumers can continue to buy them on special occasions, such as engagement and weddings.

This is likely to be significantly unbalanced between the profits between the mining diamonds and the diamonds planted in the laboratory. Analyst Paul Zeniski said that the profit of natural diamonds is more than 50%higher than artificial diamonds.

Forced to reduce the price of diamond jewelry planted in the laboratory accordingly. In order to maintain healthy profits, this industry giant will naturally work hard to continue to sell more diamonds than diamonds planted in the laboratory.

It some diamond experts believe that the industry leader breaks through the diamond industry of the laboratory development and adopts unsafe measures. Martin Rossesen, the CEO of Diamond Founding Company, said that his company did not think that the new jewelry series had competitors and did not have to reduce prices. "So far, Dibels is a very high -risk gambling. We think It was not successful because they mainly legalized the artificial category. "

Pandora Planet

for many years, Pandora has always provided a burden on customers to afford a burden on customers Luxury jewelry. Although the company's most famous is its bracelet and collectible charm, Pandora also sells a series of jewelry with diamonds. However, the sales data is quite low, only 50,000 of the 85 million diamond jewelry in 2020.

In 2021, Pandora launched the first diamond propaganda event planted in the Laboratory in the UK, and plans to enter the world by 2022.

Pandora did not target the engagement and bride market of many diamond sellers. Essence

Considering the current consumer market, many industry experts believe that this is an irregular measure. Millennial and Z -generation are the main buyers of engagement rings diamonds. Studies have shown that nearly 70%of the millennial generations are considering purchasing diamonds planted in laboratories, not alternatives to mining.

Considering this, it is easy to see why many people think of Pandora's mistaken market. However, Pandora's CEO Alexander Greater Lasik explained his savvy method in an interview with Bloomberg.

"We don't want to slander the value established by the industry around the diamond -the entire talent around the diamond. We definitely want to keep it."

Although the price of diamonds used in Pandora's new jewelry series is about 1/3, using renewable energy and carbon deduction, Lasik does not want to use them as a substitute for natural diamonds, which destroys the value of many people's efforts.

All diamonds will leave it here

Millennium and Z generation are attracted to the diamonds planted by laboratory because of its Price, transparency and sustainability. According to a report entrusted by the Antwerp World Diamond Center (AWDC), the demand for such environmental protection and affordable gems will maintain an annual growth of 15-20%per year, and by 2030, the market will reach 10 million to 17 million carats.

But just because the cultivation of the diamond industry is expected to grow, it does not mean that jewelry dealers have to give up traditional diamonds. Many companies have found the balance of favorable charts in providing mining and cultivation of diamonds, and have obtained a wider customer base while loyalty to their foundations.

West Dedicus is the co -founder of diamond earrings grown in the famous American laboratory. He told the BBC that as long as the diamond maintains emotional resonance Consumers will continue to buy diamonds planted and mining in laboratories.

This has nothing to do with price or rarity. It is about the emotional value of gems and the memory it has.

The text is by Lucas Smith, the heart is in a diamond digital expert.