1 thought on “Industry overview of education and training institutions”
Tina
With the world economy integration, the global modernization process has continued to accelerate, and the concepts of epoch -making significance have been spread rapidly in the establishment of lifelong education, lifelong learning, and lifelong vocational training. This provides historical opportunities for domestic education and training institutions. In this context, my country's education and training industry has made great progress, and some education and training institutions have gone through the development of the pattern of diversified and diverse diverse main entities from small to large, from a single to a diversity. As of 2018, it has exceeded the 2 trillion yuan mark. 1. The customer conversion cycle is long The education and training industry has a characteristic that the customer's conversion cycle is long, because education is generally an investment that everyone values, and the result of education is to have a significant impact on the future life of yourself or children. The time and money cost of general education investment are not low, so customers will have a long period of comparison and wait -and -see. 2. Curriculum unit price is difficult The general unit price of face -to -face training in the education training industry is relatively high. There is no time cycle for learning and training. As a sales product. The high unit price of the course means that acquiring customers is the core. How to find the current customer base and be willing to quickly pay for it as the key to operation. 3. The accumulation of heavy mouth and achievement Me word -of -mouth marketing is the most important way for the education training market. For example, a very large part of the study abroad consultation market comes from the recommendation of customers last year. There are two reasons: first, education is generally sold for services, and it is a business that pays great attention to experience, so the opinions of the people around you who have a body will be valued; the second is that the results of education are difficult to quantify, even if it is, even if it is The clear quantitative type test of Level 4 and 6 is also difficult to determine whether a company's teaching results are because of this student's own strength or your teaching ability. 4. Decision -making groups, paid groups and consumer groups are inconsistent This problem is a more common point in the education market, and it is also a headache. Simply put, most of the educational paid groups before college are parents, and consumer groups are students, but decision -making groups are sometimes parents and sometimes students. For various situations, we must think about the target of marketing. 5. Professional institutions and professional services Whether it is a student or a parent, the expectations of education institutions are specialized. For example, teachers' teaching experience? Is there a textbook? What the corresponding company can do is to first treat themselves as a professional institution. From a very small place, can students issue a lecture test or a member certificate? Can you issue a student certificate after the class? In addition, the education and training institutions dare to say that free trials are provided, dare to guarantee LIFE TIME services, and dare to show the courage and confidence of the institution and confidence in their own.
With the world economy integration, the global modernization process has continued to accelerate, and the concepts of epoch -making significance have been spread rapidly in the establishment of lifelong education, lifelong learning, and lifelong vocational training. This provides historical opportunities for domestic education and training institutions. In this context, my country's education and training industry has made great progress, and some education and training institutions have gone through the development of the pattern of diversified and diverse diverse main entities from small to large, from a single to a diversity. As of 2018, it has exceeded the 2 trillion yuan mark.
1. The customer conversion cycle is long
The education and training industry has a characteristic that the customer's conversion cycle is long, because education is generally an investment that everyone values, and the result of education is to have a significant impact on the future life of yourself or children. The time and money cost of general education investment are not low, so customers will have a long period of comparison and wait -and -see.
2. Curriculum unit price is difficult
The general unit price of face -to -face training in the education training industry is relatively high. There is no time cycle for learning and training. As a sales product. The high unit price of the course means that acquiring customers is the core. How to find the current customer base and be willing to quickly pay for it as the key to operation.
3. The accumulation of heavy mouth and achievement
Me word -of -mouth marketing is the most important way for the education training market. For example, a very large part of the study abroad consultation market comes from the recommendation of customers last year. There are two reasons: first, education is generally sold for services, and it is a business that pays great attention to experience, so the opinions of the people around you who have a body will be valued; the second is that the results of education are difficult to quantify, even if it is, even if it is The clear quantitative type test of Level 4 and 6 is also difficult to determine whether a company's teaching results are because of this student's own strength or your teaching ability.
4. Decision -making groups, paid groups and consumer groups are inconsistent
This problem is a more common point in the education market, and it is also a headache. Simply put, most of the educational paid groups before college are parents, and consumer groups are students, but decision -making groups are sometimes parents and sometimes students. For various situations, we must think about the target of marketing.
5. Professional institutions and professional services
Whether it is a student or a parent, the expectations of education institutions are specialized. For example, teachers' teaching experience? Is there a textbook? What the corresponding company can do is to first treat themselves as a professional institution. From a very small place, can students issue a lecture test or a member certificate? Can you issue a student certificate after the class? In addition, the education and training institutions dare to say that free trials are provided, dare to guarantee LIFE TIME services, and dare to show the courage and confidence of the institution and confidence in their own.