It should include all the contents of investment decision -making, such as business models, products and service models, etc. The financing plan contains all the contents of investment decision -making, such as business models, products and service models, market analysis, financing needs, operating plans, competition analysis, financial analysis, risk analysis and other content. The feasibility of the project and the yield of the project. As a financing person, you should choose a financing method with low cost and fast financing; the funds that are integrated should be dedicated to ensure the continuity of the project. The implementation of the project has a total period of control. Once the implementation of the project starts to recycle principal, it should start to reasonably repay the funds that are integrated and distribute financing profits. Pucting information: The relevant requirements of the financing plan: 1 In the future of the company's operating performance, new equity financing will dilute the business performance of the enterprise and reduce every every Stock income, damage the interests of investors. 2. In the case of continuous improvement of my country's capital market system, the threshold for re -financing of corporate equity will increase, and re -financing costs will increase. 3. The financing order of most listed companies in my country is to put the issuance of shares in the best priority, secondly consider debt financing, and finally internal financing. This sequence of financing is easy to cause low efficiency of funds, weakened financial leverage, and helps to promote equity financing preferences. Reference information Source: Baidu Encyclopedia-Financing Plan
When investors look at the project, some standards can attract them. For example, in a BP present a good team, a product with good data, a rational financing amount, a good product, etc., investors will feel very exciting. The things that investors think are important, and what they think can have a high probability of success, present them to them, and complete the matching of cognition and value. After communicating and dialogue with a large number of front -line investors, we summarized the content of ten angel investors and made a certain amount of logic. We believe that this is also the main content of the entrepreneurial plan: 1. Cover: In summary, what are your projects, some people want to write vision, and some people will make a simple benchmark, such as XX in the XX field, these are all. The cover is a channel to quickly help investors to understand your project, and use some flat and easy to understand words to let investors understand the project. 2. Investors are concerned about the market . A good track ensures that the probability of the project can run out is relatively high. Market potential, market space, and market size are all things that can be reflected. For example, we are looking at the Internet market in the Middle East recently. The data we get is that the Internet penetration rate in the Middle East is very high, and the consumer group is also very young. After data finishing, it is a more convincing market potential description. Many entrepreneurs often go to some reports to intercept market information with the table, such as the situation of Chinese Internet netizens, online shopping, etc., but what are the value for your project? Entrepreneurs should go to the real market data information with the project, or try to calculate themselves by themselves. Regarding the market size, there are several methods that can be used. One is from top to bottom, and the other is from bottom to top. There are articles on the Internet. You can refer to it. 3. Expand it around a problem you want to solve For example, Airbnb was the earliest hope that the idle room was used. Uber's original intention was to solve the problem of difficulty in taxi. These are all companies that are established around some subdivided pain points. There are several common problems. One is that the efficiency is very low, and the Internet has improved efficiency. Therefore, everyone wants to use the Internet to improve everyone's efficiency and make everyone's assets or funds, resources, content, and people be able to match it efficiently. The other is poor quality. For example, the quality of milk tea that everyone drinks is very bad. I want to drink good milk tea but cannot find the corresponding supply. If you find the wrong pain point, the problem you face must be the corresponding solution, that is, the direction error. It's like the era of smartphones, and I think everyone needs a function phone. It to find a good pain point, you need to keep asking: For example, what is the pain point of the players on the open basketball court? It should be thirsty and physical strength. So what is thirsty? What kind of replenishment? It should be a place where you can drink water quickly and efficiently. Fast and quenching here is a very important pain point. We see a lot of water selling aunts, and their efficiency on the sidelines will be higher than the efficiency of a smart container, because it meets the rapid pain point. This solutions and products are displayed together. The solution is a response to the pain points. And the product is the presence of the project. Generally, put the product introduction picture or experience address. For investors, there will be a more intuitive feeling. 4, business model The business model includes product models, user models, and profit models, and operation models. It simply, we can think so, what are the characteristics of your users, what behavioral patterns, how can you continue and stably find them to use and pay for your products. What means can you stay in your product to generate commercial value, and eventually make your company or project profitable? 5, competition The entrepreneurs do not spend time looking for real competitors at this stage. Instead, they wrote a bunch of competition differences with JD.com and Amazon. I don't believe that companies that do not carefully analyze competitive products can make good products and succeed. For domestic projects, you can search for some keywords, such as finding products similar to project products on Apple Stores, or Baidu, and even Weibo. You can also find similar financing information through the channels of IT Orange, 36KR and other media. The competitive analysis is to make investors understand more conveniently. Therefore, we must not only make a brief explanation of the other party's financing situation, product model, advantages, disadvantages, and even team backgrounds. And the real advantage is compared. 6, operating data can talk about the situation of the product's core data so far. Note that I am talking about core data here, how much time it takes, what level to do -product data can speak. If it is expected to be the first in the industry this year, but if investors compare from the perspective of industry data, you are 10 times worse, and the persuasiveness of the entire project will seem weak. I suggest that when the core data of the data, it should be able to chart it as much as possible and visualize. These core data should be closely related to the product form. A SaaS product has 1 million subscriptions for investors' public accounts. This data is related, but it seems not so core. The core data should be the number of users, renewal rates, customer structure distribution, customer unit price, and so on. 7, operation plan This is a plan for the future development of the project. You can tell investors what to do in the future, what data to achieve in the future, and so on. However, it should be noted that the data must have a certain basis, and it must be based on a reasonable prediction, otherwise it will appear very exaggerated. 8. Team introduction The team should highlight several aspects. One is correlation. The correlation shows that this team has similar entrepreneurial experience or cognition. For some key decisions or core products It is an additional item. The other is integrity. How much is the employee? Who is the consultant? How do members divide the labor? Does anyone have it? The core of some products is to push or technology, but without such a person in the team, then investors will have greater doubts about the project. We have seen some of the AI teams, but the people in the team seem to be sold before, and this is not very credible. 9. Financing planning In the early seeds and angels of financing, most of them are from 100-5 million, and 10%-20%of the transfer is a relatively reasonable range, because it can be used on the top, because it can be used upper on For example, the cash flow stickers and other methods have basically expired in the early days. You can calculate that you can run to the next stage, and how much money you need can be done. Most of the early expenses are manual and launch. It is recommended to calculate the expenses of about one and a half to 2 years as a basis for financing. I suggest that at this time, everyone is as sincere as possible. If the terms are not particularly harsh, they really want to start a business, and they still seek a more real financing amount and accept it. As soon as you come up, the lion opening will be rejected thousands of miles away. Of course, how can I use it? How to use it well? It's another art. 10, contact information generally contains the name, telephone, mailbox, and address of the founder. The number of pages of the business plan is usually between 10-15 pages. It is based on charts and supplemented by text. The above logic can make some adjustments according to the differences in the investment and financing stage and the differences in investment objects. Here are several full -scale business plan examples, hoping to help you.
The financing plan in the round B, partial affairs, not financial data, you can refer to the following aspects for reference:
1, project name and product positioning I don't know what you do through the entire BP. 2, project highlights, or core competitiveness If there is no core competitiveness, you ca n’t find any highlights, or first consider whether this wave of financing should be taken. 3. Discover pain points The starting point of all business comes from the discovery of market pain points (strong demand). Only when users have pain points, the market is launched on the market that can solve this pain point, and users will produce purchase behaviors to form formed Business connection. 4. To launch the product, solve the pain point After having the pain point, describe your product and service, and explain how your solution can solve the problems existing well. 5, core technology describing the technology behind the solution, it is best to have a certain industry barriers, exclusive patents, intellectual property rights, and difficult to copy. (No technical support can be slightly over this article.) 6, team introduction The earlier projects, the more important the team members are. sub option. 7. Market analysis For example, you are doing a massage chair product. You know where your consumers are? who is it? Product Cost? What form will you reach these users? How to do? 8. How to monetize The circular to a group of users in some way to make them willing to take out the money in their pockets. If you are still exploring, it doesn't matter. For an early project, many so -called business models are fake. The ability to acquire customers in the early stage is part of your future business ability. 9. Competitors Of course, the entire market is definitely not yours. You have to spend time to analyze your competitive products. What are the characteristics of each competition? Compared with the competitive advantage they have, Essence How to find your competitors and analyze it, I think you are more likely than me. 10, milestone During each magnificent vision, there will be one milestone after another. What you have to do is to write it down and achieve it. 11, conclusion 11, financing
The amount of financing required, how to use it reasonably, and how much equity is transferred? These must be understood. Note: The business plan above is from Enmei Road Powers, the original text: The best business plan for startup companies is storytelling!
Catalog of financing plan 1. Company introduction 2. Project analysis 3. Market analysis 4. Management team 5. Financial plan 6. Design of financing plan VII. Abstract 1. Company introduction The main contents include the establishment of the company's establishment Time, registered capital, corporate purpose and strategy, main products, etc. This is necessary. It can enable people to understand your company's history and team. 2. The status quo of the company It here will attach your company's capital structure, net assets, total assets, annual reports, or other reference materials that help investors to understand your company. If it is a private company, it should also provide an audited financial report in the past few years. If you are audited, please indicate the audit accounting firm, please indicate if it is not audited. 3. Shareholders' strength The background of shareholders will also have an important impact on investors. If there are large companies in shareholders, or the company itself is a large group, it will produce a lot of benefits for financing. It is better if the major shareholders can provide some guarantee. 4. Historical performance For developing enterprises, what projects and operating performance have been specifically explained in the past. If the development experience of an enterprise is rich, it will be recognized for its execution capabilities. 5. The degree of credit The credit proof provided by the bank, the various rewards evaluated by the industry and commerce, taxation and other departments, or other honorary honors, can be written in, and the relevant information must be included as an attachment. It is best to have proof personnel. 6. Board resolutions The projects that need to be finance must be approved by the company's decision -making level. This will strengthen the credibility of financing, not the words. 2. Project analysis 1. The basic situation of the project position, area, construction area, property type, engineering progress, etc., are the basic situation of real estate development, which need to be pointed out in the report. 2. Project origin The project origin refers to the ins and outs of the project, who is the home of the project, how to get the project, whether there are leftover problems, and how to solve the situation. 3. Certificate status documents Is whether the project has five certificates such as land certificates, land planning permits, project planning permits, start -up licenses and sales licenses. Need a copy. 4. Investment of funds The amount of funds, the proportion of investment, other funding sources and the proportion of funds, the setting of the building dealer, and the pre -sale funds are expected to understand the project's capital status. 5. Market positioning This refers to the market positioning of the project, including the property type, grade grade, the target customer base of the project, etc. 6. The construction process and guarantee The construction and installation process of the project can be guaranteed as scheduled. Completed. It will not delay the construction period and will not cause the project to be unable to deliver on time. 3. Market analysis 1. Local macroeconomic analysis Real estate is a regional market, which is greatly affected by the local economy. The qualitative descriptions of data such as indicators such as the economic development of a region and the qualitative description of economic development must be reflected in the headquarters. 2. Analysis of the real estate market The analysis of the real estate market is more complicated, and it shows that it is simple and simple. To put it simply, it is necessary to qualitatively analyze the development of the real estate market in the region, the average price, and the target customer base of various types of real estate. The complex description requires the fluctuation of the price of the price on the number of time axis. However, because many regions do not have conventional price tracking, strict data analysis is difficult to complete, but it can be replaced by the analysis of typical projects. 3. Competitors and comparative cases Analyzing the planning, prices, sales progress, target customer base of several similar projects, etc. At the same time, they also need to list some rivals projects that may enter the market in the future, as well as Future market supply and other situations. 4. Factors and influencing factors in the future If market forecasting in the future is difficult to predict, but predicts can be made through analysis methods such as the method and key factors of the market cycle. 4. Management team 1. Personnel composition The list of personnel of the company's main team, work experience and characteristics. If a team has enough experienced personnel, it will have a great guarantee for the security of investment. 2. Organizational structure It's internal departments of the enterprise, internal personnel relationships, and corporate culture can be explained. 3. Evaluation of management standardization management system, management structure, etc. It can be evaluated and explained by a special management consultant company. 4. Major matters Thenes to explain important impacts on enterprises. 5. Financial plan The good financial plan is very critical to evaluate the funds required by the project. If the financial plan is not prepared well, it will give investors a lack of experience in corporate managers and reduce evaluation of enterprises. This section generally includes financial assumptions of investment plans, and predicts on future cash flow statements, balance sheets, and profit and losses. Source and application of funds. Among them, the proportion and liquidity of enterprises have high requirements. 6. Design of financing solutions 1. Financing method (1) Equity financing method (Note: equity and creditor's rights are the most important ways, but there are many ways that are not solved in a certain way. It is a combination of several ways in different time periods. This part is the key to solving the problem. Whether it can obtain funds is whether it can solve the interest distribution relationship of all parties through .) Method: The financing method will be mortgaged with the equity of the financiers (including the project) The investment method refers to investors investing in risk capital to companies that have high income projects, and assist the financiers to quickly quickly Growth, withdrawing investment through managers' repurchase and other methods within a certain period of time, obtaining a way of investment in high investment returns. Operation steps: Signing a risk investment agreement A. Check the debt of the financier to verify and confirm B. Signing a risk investment agreement: determine the proportion of equity, determine the exit time, determine the manager's repurchase method, determine the recycling funds Quantity and time, determine management monitoring methods, and determine assistance obligations. C. Go through the registration procedures in the relevant management department (2) Debt financing method method: The two parties to the investment and financing signed a loan contract for financing to determine the corresponding fixed interest rate and the period of recovery of the loan. (3) The financing method of debt -to -equity swaps If investment and financing began to make financing with borrowing relationships. Investors were converted into corresponding shares at the corresponding proportion within the borrowing period within the borrowing period. (4) Real estate trust financing (5) Combination of multiple financing methods This use different financing methods at different times. In the initial stage of the project, it is mainly based on equity financing methods, because for the financiers at this stage of the asset -liability situation, there will be no great pressure; in the middle and late stages, the equity and creditor methods can be used. The project has clear expectations and has clear expectations for the repayment of debt. 2. Financing period and price . The period of financing, and affordable financing costs, etc., need to be explained clearly. 3. Risk analysis (There is risk in any investment, so it should be explained that the main risk of the project is and how to overcome these risks.) The possible risks of the two parties of investment and financing are judged. A. Investors' investment funds and income risks will independently bear the cost of investment and additional funds when the project cannot start. B. Investors cannot effectively monitor the management of managers' operations to generate new debt risks. C. Bankruptcy risk D. Funders' credit to investors is not determined to have an irreversible risk. E. Funders to control global operations, the benefits of benefits increase risk during repurchase. F. Funders pay the cost risk of funds paid in advance. Risk resolution plan A. The management can evaluate and calculate whether the fund enters the plan. B. Investors monitor the project process of the financiers, and dedicated to the special fund for investment funds in batches according to the process. C. Investors will evaluate their payment and repayment capabilities after the contract signed by the relevant projects of the financier. D. The employer reviews the feasibility of the repayment plan of the financier. Once determined, the repayment plan will be repaid. 4. The exit mechanism (most of the investment is for self -use, but to profit, so it involves the issue of exit mechanism. Therefore, it is necessary to explain the possible exit time and exit of investors here. ) A. The exit project of equity financing is exited in the middle investor; The project to complete the investor withdrawing in one way is to repurchase the shares in cash in accordance with the scheduled return on time and the reward rate. The financing party repurchase shares according to the price agreed by the two parties and the corresponding property area, and the third investor enjoys the dividend of the entire project; The formal control of the breach of contract; the project completes the investor withdrawing and repay the principal and interest on time; 5. Mortgage and guarantee When involving investment security, investors are most concerned about how to ensure the security of investment. The most effective security measures are mortgage, or the guarantee of a reputable company. 6. For customers who are not familiar with the real estate industry, the details of operation need to be provided, that is, how to ensure that investment projects are feasible. 7. Summary The long -term financing report is provided to customers with financing intentions to read carefully. For the initial stage of contacting customers, only the report must be provided. The report Abstract is the high concentration of financing reports, so it is very important to speak simplicity.
First of all, the financing plan requires complete content but highlights. Let's first look at what contents of a complete entrepreneurial plan need to be included, and what content must be analyzed. The summary The first part of the entire plan, generally need to briefly introduce the core content of the full financing plan. The main contents include: the name and nature of the enterprise; the main products and business scope; the introduction of the management team; the amount and form of the application of financing, the proportion and price of the equity; Markets; explanation of business models. The time of investors is very valuable. Under normal circumstances, the summary of your summary will decide whether to understand all your content in depth. products The product is the focus of financing planning, it is an indispensable content. It is also the first focus on introducing clear content. Entrepreneurs need to quickly introduce the company's business and main products in this part. The requirements are simple, clear, and intuitive. If the product has no prototype for the time being, it needs to be logically explained to the specific content of the product and business; if there is already a product prototype, you can use the screenshot of the to explain the approximate function, which is more intuitive; Display related data, such as user data, transaction data, profit margins, etc. Market First, introduce target market and market capacity. It is best to use intuitive data to clarify the real scale of the market. Second, explain the pain points of users that the target market has not yet met. This kind of user pain point officially officially enters the entry point of the market. It should be noted that market analysis is not a list of numbers. The point is that these numbers have anything to do with you. What investors really care about is not how big this industry is, but that the industry is so big. What does it have to do with you? Which part is your market? How long can it be achieved? This Stoly analyzing competitors and potential competitors in the market. Comparison instructions from investors, such as advantages and disadvantages, market share, operating conditions, development potential, etc., gives investors full reasons for investing in you instead of your competitors. Competitors try to find competes with similar stages, similar models, and similar valuations. profit models . Profitability is an important factor to measure a project. Therefore, the profit model of the product is very important and needs to be prominent. First of all, you need to introduce the source of profitability of the product, such as payment, transactions, advertising, etc.; Second, you need to make a reasonable estimate of the future profitability.
The team In the venture capital industry, many investment institutions adhere to the principles of the second project of the team. In other words, a good team has attracted more attention from investors than the project. First of all, the resume of the team's core members is very important. In terms of products, operations, and management, the team must have a complete and certain influence. Secondly, the team's equity structure needs to be reasonable and clear, and the shareholding ratio of the core team must be sufficient. Investment is largely an investment team, and a healthy equity structure is important. The development process . Make a simple development process timeline to refine key events, when will it be established, when it will be launched, when the financing is obtained, and when the data will grow greatly. The strategic planning The content in this area includes products, personnel and other plans, foreign cooperation strategies, marketing strategies, etc. Investors need to see what you have ideas, such as the future direction and goals of the company. Among them, the operation and promotion strategy is very important. First, briefly introduce the current operation and promotion methods and achievements of the project; second, introduce future operation promotion plans and expected promotion effects. If financing It introduced the previous financing situation and the target amount of this round of financing, corporate valuation, transfer of transfer shares, etc. In the past financing situation, who is the funder, how much money is it, how much to transfer, where the money is used, where the money is used, and how to withdraw funds, etc., you need to introduce. Financial analysis This is the past and future operations of the company from a quantitative perspective. Financial analysis includes past and current financial analysis, future financial analysis, and investment plan analysis. Financial analysis can be written as professional financial personnel as much as possible. Historical and financial data strives to the facts and predicts reasonableness, including assumptions, income structures, and cost structures.
. Other In addition to the above main content, if necessary, you can also add risk assessment and various auxiliary documents, such as project feasibility research reports, relevant government departments approve documents, technology or patents There should be documents such as relevant certificates.
It should include all the contents of investment decision -making, such as business models, products and service models, etc.
The financing plan contains all the contents of investment decision -making, such as business models, products and service models, market analysis, financing needs, operating plans, competition analysis, financial analysis, risk analysis and other content.
The feasibility of the project and the yield of the project. As a financing person, you should choose a financing method with low cost and fast financing; the funds that are integrated should be dedicated to ensure the continuity of the project. The implementation of the project has a total period of control. Once the implementation of the project starts to recycle principal, it should start to reasonably repay the funds that are integrated and distribute financing profits.
Pucting information:
The relevant requirements of the financing plan:
1 In the future of the company's operating performance, new equity financing will dilute the business performance of the enterprise and reduce every every Stock income, damage the interests of investors.
2. In the case of continuous improvement of my country's capital market system, the threshold for re -financing of corporate equity will increase, and re -financing costs will increase.
3. The financing order of most listed companies in my country is to put the issuance of shares in the best priority, secondly consider debt financing, and finally internal financing. This sequence of financing is easy to cause low efficiency of funds, weakened financial leverage, and helps to promote equity financing preferences.
Reference information Source: Baidu Encyclopedia-Financing Plan
When investors look at the project, some standards can attract them. For example, in a BP present a good team, a product with good data, a rational financing amount, a good product, etc., investors will feel very exciting.
The things that investors think are important, and what they think can have a high probability of success, present them to them, and complete the matching of cognition and value. After communicating and dialogue with a large number of front -line investors, we summarized the content of ten angel investors and made a certain amount of logic. We believe that this is also the main content of the entrepreneurial plan:
1. Cover: In summary, what are your projects, some people want to write vision, and some people will make a simple benchmark, such as XX in the XX field, these are all. The cover is a channel to quickly help investors to understand your project, and use some flat and easy to understand words to let investors understand the project.
2. Investors are concerned about the market
. A good track ensures that the probability of the project can run out is relatively high. Market potential, market space, and market size are all things that can be reflected. For example, we are looking at the Internet market in the Middle East recently. The data we get is that the Internet penetration rate in the Middle East is very high, and the consumer group is also very young. After data finishing, it is a more convincing market potential description. Many entrepreneurs often go to some reports to intercept market information with the table, such as the situation of Chinese Internet netizens, online shopping, etc., but what are the value for your project? Entrepreneurs should go to the real market data information with the project, or try to calculate themselves by themselves. Regarding the market size, there are several methods that can be used. One is from top to bottom, and the other is from bottom to top. There are articles on the Internet. You can refer to it.
3. Expand it around a problem you want to solve
For example, Airbnb was the earliest hope that the idle room was used. Uber's original intention was to solve the problem of difficulty in taxi. These are all companies that are established around some subdivided pain points. There are several common problems. One is that the efficiency is very low, and the Internet has improved efficiency. Therefore, everyone wants to use the Internet to improve everyone's efficiency and make everyone's assets or funds, resources, content, and people be able to match it efficiently. The other is poor quality. For example, the quality of milk tea that everyone drinks is very bad. I want to drink good milk tea but cannot find the corresponding supply. If you find the wrong pain point, the problem you face must be the corresponding solution, that is, the direction error. It's like the era of smartphones, and I think everyone needs a function phone.
It to find a good pain point, you need to keep asking: For example, what is the pain point of the players on the open basketball court? It should be thirsty and physical strength. So what is thirsty? What kind of replenishment? It should be a place where you can drink water quickly and efficiently. Fast and quenching here is a very important pain point. We see a lot of water selling aunts, and their efficiency on the sidelines will be higher than the efficiency of a smart container, because it meets the rapid pain point.
This solutions and products are displayed together. The solution is a response to the pain points. And the product is the presence of the project. Generally, put the product introduction picture or experience address. For investors, there will be a more intuitive feeling.
4, business model
The business model includes product models, user models, and profit models, and operation models.
It simply, we can think so, what are the characteristics of your users, what behavioral patterns, how can you continue and stably find them to use and pay for your products. What means can you stay in your product to generate commercial value, and eventually make your company or project profitable?
5, competition
The entrepreneurs do not spend time looking for real competitors at this stage. Instead, they wrote a bunch of competition differences with JD.com and Amazon. I don't believe that companies that do not carefully analyze competitive products can make good products and succeed. For domestic projects, you can search for some keywords, such as finding products similar to project products on Apple Stores, or Baidu, and even Weibo. You can also find similar financing information through the channels of IT Orange, 36KR and other media.
The competitive analysis is to make investors understand more conveniently. Therefore, we must not only make a brief explanation of the other party's financing situation, product model, advantages, disadvantages, and even team backgrounds. And the real advantage is compared.
6, operating data
can talk about the situation of the product's core data so far. Note that I am talking about core data here, how much time it takes, what level to do -product data can speak. If it is expected to be the first in the industry this year, but if investors compare from the perspective of industry data, you are 10 times worse, and the persuasiveness of the entire project will seem weak. I suggest that when the core data of the data, it should be able to chart it as much as possible and visualize. These core data should be closely related to the product form. A SaaS product has 1 million subscriptions for investors' public accounts. This data is related, but it seems not so core. The core data should be the number of users, renewal rates, customer structure distribution, customer unit price, and so on.
7, operation plan
This is a plan for the future development of the project. You can tell investors what to do in the future, what data to achieve in the future, and so on. However, it should be noted that the data must have a certain basis, and it must be based on a reasonable prediction, otherwise it will appear very exaggerated.
8. Team introduction
The team should highlight several aspects. One is correlation. The correlation shows that this team has similar entrepreneurial experience or cognition. For some key decisions or core products It is an additional item. The other is integrity. How much is the employee? Who is the consultant? How do members divide the labor? Does anyone have it? The core of some products is to push or technology, but without such a person in the team, then investors will have greater doubts about the project. We have seen some of the AI teams, but the people in the team seem to be sold before, and this is not very credible.
9. Financing planning
In the early seeds and angels of financing, most of them are from 100-5 million, and 10%-20%of the transfer is a relatively reasonable range, because it can be used on the top, because it can be used upper on For example, the cash flow stickers and other methods have basically expired in the early days. You can calculate that you can run to the next stage, and how much money you need can be done. Most of the early expenses are manual and launch. It is recommended to calculate the expenses of about one and a half to 2 years as a basis for financing. I suggest that at this time, everyone is as sincere as possible. If the terms are not particularly harsh, they really want to start a business, and they still seek a more real financing amount and accept it. As soon as you come up, the lion opening will be rejected thousands of miles away. Of course, how can I use it? How to use it well? It's another art.
10, contact information
generally contains the name, telephone, mailbox, and address of the founder.
The number of pages of the business plan is usually between 10-15 pages. It is based on charts and supplemented by text. The above logic can make some adjustments according to the differences in the investment and financing stage and the differences in investment objects. Here are several full -scale business plan examples, hoping to help you.
The financing plan in the round B, partial affairs, not financial data, you can refer to the following aspects for reference:
1, project name and product positioning
I don't know what you do through the entire BP.
2, project highlights, or core competitiveness
If there is no core competitiveness, you ca n’t find any highlights, or first consider whether this wave of financing should be taken.
3. Discover pain points
The starting point of all business comes from the discovery of market pain points (strong demand). Only when users have pain points, the market is launched on the market that can solve this pain point, and users will produce purchase behaviors to form formed Business connection.
4. To launch the product, solve the pain point
After having the pain point, describe your product and service, and explain how your solution can solve the problems existing well.
5, core technology
describing the technology behind the solution, it is best to have a certain industry barriers, exclusive patents, intellectual property rights, and difficult to copy. (No technical support can be slightly over this article.)
6, team introduction
The earlier projects, the more important the team members are. sub option.
7. Market analysis
For example, you are doing a massage chair product. You know where your consumers are? who is it? Product Cost? What form will you reach these users? How to do?
8. How to monetize
The circular to a group of users in some way to make them willing to take out the money in their pockets. If you are still exploring, it doesn't matter. For an early project, many so -called business models are fake. The ability to acquire customers in the early stage is part of your future business ability.
9. Competitors
Of course, the entire market is definitely not yours. You have to spend time to analyze your competitive products. What are the characteristics of each competition? Compared with the competitive advantage they have, Essence
How to find your competitors and analyze it, I think you are more likely than me.
10, milestone
During each magnificent vision, there will be one milestone after another. What you have to do is to write it down and achieve it.
11, conclusion
11, financing
The amount of financing required, how to use it reasonably, and how much equity is transferred? These must be understood.
Note:
The business plan above is from Enmei Road Powers, the original text: The best business plan for startup companies is storytelling!
Catalog of financing plan 1. Company introduction 2. Project analysis 3. Market analysis 4. Management team 5. Financial plan 6. Design of financing plan VII. Abstract 1. Company introduction
The main contents include the establishment of the company's establishment Time, registered capital, corporate purpose and strategy, main products, etc. This is necessary. It can enable people to understand your company's history and team. 2. The status quo of the company
It here will attach your company's capital structure, net assets, total assets, annual reports, or other reference materials that help investors to understand your company. If it is a private company, it should also provide an audited financial report in the past few years. If you are audited, please indicate the audit accounting firm, please indicate if it is not audited. 3. Shareholders' strength
The background of shareholders will also have an important impact on investors. If there are large companies in shareholders, or the company itself is a large group, it will produce a lot of benefits for financing. It is better if the major shareholders can provide some guarantee. 4. Historical performance
For developing enterprises, what projects and operating performance have been specifically explained in the past. If the development experience of an enterprise is rich, it will be recognized for its execution capabilities. 5. The degree of credit
The credit proof provided by the bank, the various rewards evaluated by the industry and commerce, taxation and other departments, or other honorary honors, can be written in, and the relevant information must be included as an attachment. It is best to have proof personnel. 6. Board resolutions
The projects that need to be finance must be approved by the company's decision -making level. This will strengthen the credibility of financing, not the words. 2. Project analysis 1. The basic situation of the project
position, area, construction area, property type, engineering progress, etc., are the basic situation of real estate development, which need to be pointed out in the report. 2. Project origin
The project origin refers to the ins and outs of the project, who is the home of the project, how to get the project, whether there are leftover problems, and how to solve the situation.
3. Certificate status documents
Is whether the project has five certificates such as land certificates, land planning permits, project planning permits, start -up licenses and sales licenses. Need a copy. 4. Investment of funds
The amount of funds, the proportion of investment, other funding sources and the proportion of funds, the setting of the building dealer, and the pre -sale funds are expected to understand the project's capital status. 5. Market positioning
This refers to the market positioning of the project, including the property type, grade grade, the target customer base of the project, etc. 6. The construction process and guarantee
The construction and installation process of the project can be guaranteed as scheduled. Completed. It will not delay the construction period and will not cause the project to be unable to deliver on time. 3. Market analysis 1. Local macroeconomic analysis
Real estate is a regional market, which is greatly affected by the local economy. The qualitative descriptions of data such as indicators such as the economic development of a region and the qualitative description of economic development must be reflected in the headquarters. 2. Analysis of the real estate market
The analysis of the real estate market is more complicated, and it shows that it is simple and simple. To put it simply, it is necessary to qualitatively analyze the development of the real estate market in the region, the average price, and the target customer base of various types of real estate. The complex description requires the fluctuation of the price of the price on the number of time axis. However, because many regions do not have conventional price tracking, strict data analysis is difficult to complete, but it can be replaced by the analysis of typical projects. 3. Competitors and comparative cases
Analyzing the planning, prices, sales progress, target customer base of several similar projects, etc. At the same time, they also need to list some rivals projects that may enter the market in the future, as well as Future market supply and other situations. 4. Factors and influencing factors in the future
If market forecasting in the future is difficult to predict, but predicts can be made through analysis methods such as the method and key factors of the market cycle. 4. Management team 1. Personnel composition
The list of personnel of the company's main team, work experience and characteristics. If a team has enough experienced personnel, it will have a great guarantee for the security of investment. 2. Organizational structure
It's internal departments of the enterprise, internal personnel relationships, and corporate culture can be explained. 3. Evaluation of management standardization
management system, management structure, etc. It can be evaluated and explained by a special management consultant company. 4. Major matters
Thenes to explain important impacts on enterprises. 5. Financial plan
The good financial plan is very critical to evaluate the funds required by the project. If the financial plan is not prepared well, it will give investors a lack of experience in corporate managers and reduce evaluation of enterprises. This section generally includes financial assumptions of investment plans, and predicts on future cash flow statements, balance sheets, and profit and losses. Source and application of funds. Among them, the proportion and liquidity of enterprises have high requirements. 6. Design of financing solutions 1. Financing method
(1) Equity financing method (Note: equity and creditor's rights are the most important ways, but there are many ways that are not solved in a certain way. It is a combination of several ways in different time periods. This part is the key to solving the problem. Whether it can obtain funds is whether it can solve the interest distribution relationship of all parties through
.)
Method: The financing method will be mortgaged with the equity of the financiers (including the project)
The investment method refers to investors investing in risk capital to companies that have high income projects, and assist the financiers to quickly quickly Growth, withdrawing investment through managers' repurchase and other methods within a certain period of time, obtaining a way of investment in high investment returns. Operation steps: Signing a risk investment agreement A. Check the debt of the financier to verify and confirm
B. Signing a risk investment agreement: determine the proportion of equity, determine the exit time, determine the manager's repurchase method, determine the recycling funds Quantity and time, determine management monitoring methods, and determine assistance obligations. C. Go through the registration procedures in the relevant management department (2) Debt financing method
method: The two parties to the investment and financing signed a loan contract for financing to determine the corresponding fixed interest rate and the period of recovery of the loan. (3) The financing method of debt -to -equity swaps
If investment and financing began to make financing with borrowing relationships. Investors were converted into corresponding shares at the corresponding proportion within the borrowing period within the borrowing period.
(4) Real estate trust financing (5) Combination of multiple financing methods
This use different financing methods at different times. In the initial stage of the project, it is mainly based on equity financing methods, because for the financiers at this stage of the asset -liability situation, there will be no great pressure; in the middle and late stages, the equity and creditor methods can be used. The project has clear expectations and has clear expectations for the repayment of debt. 2. Financing period and price
. The period of financing, and affordable financing costs, etc., need to be explained clearly.
3. Risk analysis (There is risk in any investment, so it should be explained that the main risk of the project is and how to overcome these risks.) The possible risks of the two parties of investment and financing are judged.
A. Investors' investment funds and income risks will independently bear the cost of investment and additional funds when the project cannot start. B. Investors cannot effectively monitor the management of managers' operations to generate new debt risks. C. Bankruptcy risk
D. Funders' credit to investors is not determined to have an irreversible risk. E. Funders to control global operations, the benefits of benefits increase risk during repurchase. F. Funders pay the cost risk of funds paid in advance. Risk resolution plan
A. The management can evaluate and calculate whether the fund enters the plan.
B. Investors monitor the project process of the financiers, and dedicated to the special fund for investment funds in batches according to the process. C. Investors will evaluate their payment and repayment capabilities after the contract signed by the relevant projects of the financier. D. The employer reviews the feasibility of the repayment plan of the financier. Once determined, the repayment plan will be repaid.
4. The exit mechanism (most of the investment is for self -use, but to profit, so it involves the issue of exit mechanism. Therefore, it is necessary to explain the possible exit time and exit of investors here. ) A. The exit project of equity financing is exited in the middle investor;
The project to complete the investor withdrawing in one way is to repurchase the shares in cash in accordance with the scheduled return on time and the reward rate. The financing party repurchase shares according to the price agreed by the two parties and the corresponding property area, and the third investor enjoys the dividend of the entire project; The formal control of the breach of contract; the project completes the investor withdrawing and repay the principal and interest on time; 5. Mortgage and guarantee
When involving investment security, investors are most concerned about how to ensure the security of investment. The most effective security measures are mortgage, or the guarantee of a reputable company.
6. For customers who are not familiar with the real estate industry, the details of operation need to be provided, that is, how to ensure that investment projects are feasible. 7. Summary
The long -term financing report is provided to customers with financing intentions to read carefully. For the initial stage of contacting customers, only the report must be provided. The report Abstract is the high concentration of financing reports, so it is very important to speak simplicity.
First of all, the financing plan requires complete content but highlights. Let's first look at what contents of a complete entrepreneurial plan need to be included, and what content must be analyzed.
The summary
The first part of the entire plan, generally need to briefly introduce the core content of the full financing plan. The main contents include: the name and nature of the enterprise; the main products and business scope; the introduction of the management team; the amount and form of the application of financing, the proportion and price of the equity; Markets; explanation of business models. The time of investors is very valuable. Under normal circumstances, the summary of your summary will decide whether to understand all your content in depth.
products
The product is the focus of financing planning, it is an indispensable content. It is also the first focus on introducing clear content. Entrepreneurs need to quickly introduce the company's business and main products in this part. The requirements are simple, clear, and intuitive. If the product has no prototype for the time being, it needs to be logically explained to the specific content of the product and business; if there is already a product prototype, you can use the screenshot of the
to explain the approximate function, which is more intuitive; Display related data, such as user data, transaction data, profit margins, etc.
Market
First, introduce target market and market capacity. It is best to use intuitive data to clarify the real scale of the market. Second, explain the pain points of users that the target market has not yet met. This kind of user pain point officially officially enters the entry point of the market. It should be noted that market analysis is not a list of numbers. The point is that these numbers have anything to do with you. What investors really care about is not how big this industry is, but that the industry is so big. What does it have to do with you? Which part is your market? How long can it be achieved?
This
Stoly analyzing competitors and potential competitors in the market. Comparison instructions from investors, such as advantages and disadvantages, market share, operating conditions, development potential, etc., gives investors full reasons for investing in you instead of your competitors. Competitors try to find competes with similar stages, similar models, and similar valuations.
profit models
. Profitability is an important factor to measure a project. Therefore, the profit model of the product is very important and needs to be prominent. First of all, you need to introduce the source of profitability of the product, such as payment, transactions, advertising, etc.; Second, you need to make a reasonable estimate of the future profitability.
The team
In the venture capital industry, many investment institutions adhere to the principles of the second project of the team. In other words, a good team has attracted more attention from investors than the project. First of all, the resume of the team's core members is very important. In terms of products, operations, and management, the team must have a complete and certain influence. Secondly, the team's equity structure needs to be reasonable and clear, and the shareholding ratio of the core team must be sufficient. Investment is largely an investment team, and a healthy equity structure is important.
The development process
. Make a simple development process timeline to refine key events, when will it be established, when it will be launched, when the financing is obtained, and when the data will grow greatly.
The strategic planning
The content in this area includes products, personnel and other plans, foreign cooperation strategies, marketing strategies, etc. Investors need to see what you have ideas, such as the future direction and goals of the company. Among them, the operation and promotion strategy is very important. First, briefly introduce the current operation and promotion methods and achievements of the project; second, introduce future operation promotion plans and expected promotion effects.
If financing
It introduced the previous financing situation and the target amount of this round of financing, corporate valuation, transfer of transfer shares, etc. In the past financing situation, who is the funder, how much money is it, how much to transfer, where the money is used, where the money is used, and how to withdraw funds, etc., you need to introduce.
Financial analysis
This is the past and future operations of the company from a quantitative perspective. Financial analysis includes past and current financial analysis, future financial analysis, and investment plan analysis. Financial analysis can be written as professional financial personnel as much as possible. Historical and financial data strives to the facts and predicts reasonableness, including assumptions, income structures, and cost structures.
. Other
In addition to the above main content, if necessary, you can also add risk assessment and various auxiliary documents, such as project feasibility research reports, relevant government departments approve documents, technology or patents There should be documents such as relevant certificates.