handcrafted jewelry wholesale Mall 38 Women's Day event planning

wholesale western leather jewelry Mall 38 Women's Day event planning 1. Market analysis
(1) Wuhu shopping mall market analysis
In recent years, Wuhu Department Store Shopping Mall market has developed rapidly, and the number has gradually increased. With the development of national industrial policies to encourage the development of department store industries to high -tech products, domestic enterprises have increased their new investment projects, and more investors pay more and more attention to the big city mall market. Of course, it also includes Wuhu City. This is not only It promoted the development of Wuhu City's economy and increased competition between Wuhu Shopping Malls.
(2) Consumer analysis
With the development of the economy and income level, consumer groups are constantly growing. From the perspective of the type of crowd, women's shopping desires are significantly higher than that of men. Even if some products do not use it immediately after purchasing, most women will buy them for reasons such as reduced prices. And in terms of our current families in my country, it is often women who master the financial collection at home, so female consumers are the largest consumer groups. Basically, male consumers will only buy goods only after clarifying the content of the purchase. It rarely exceeds the original plan during shopping. Through the consumer survey of the store, it is found that in 140 questionnaires, female consumers occupy about consumption consumption. 71%of the group. As shown in the figure below:
(3) Jihe Shopping Mall Analysis
: Jihe Shopping Mall has a high reputation locally, and the price is reasonable and thoughtful. The purpose and concept of serving customers wholeheartedly has been well received by customers, so consumer groups are relatively stable.
The weakness: Jihe shopping malls are not superior to other shopping malls. Moreover, the image layout of the mall is simple and cannot reflect the leadership position in the mall industry.
Opportunities (): With the development of municipal construction and the development of the municipal economy, the establishment of a residential area near Jihe Shopping Mall has brought a huge impact on the potential development of the mall. At the same time, the number of daily necessities and women's consumer goods in the mall gradually increases, which will attract more female customers.
The threat (Threat): In the region, with the development of economic development and policies, large shopping malls gradually increase, and various promotional activities and discount methods have rushed out, bringing some competition and disadvantages to Jihe Shopping Malls. Essence
Is Jihe Shopping Malls will work harder to seize the opportunity, overcome difficulties, retain the original advantages, and work hard to innovate and continue to implement the concept of "everything for customers and customers".
. Promotional targets
Couhe's customers are mostly women, and they are different in age and class. Among the cosmetics and daily necessities markets in the mall, young female consumers account for the majority: in daily necessities and food, the old and middle -aged women are the older customers. Therefore, we set the promotion target market of this mall as the female consumer group, including young women and middle -aged and elderly women. The promotional goal is to expand the influence of malls between women's consumer groups, stabilize consumer groups, and further improve the performance of the mall.
. The theme of promotion
March 8th is the Women's Day of China. It is an important holiday for Chinese women. For this reason, we have made activities. At the same time, we also have a market positioning. , Bright Women's Day ".
. Promotion strategy
(1) Advertising
1. Advertising target: Cooperate with promotional activities to pass promotional information to target customers to create momentum for promotional activities.
2. Advertising theme: "Women in March, Bright Women's Day".
3. Advertising objects and scope: mainly target customers, and the city where the mall is located as the advertising propaganda range.
4. Media combination:
(1) Mainly television advertising, focusing on the content of the promotion to consumers.
Bet based on the nature of the event, TV advertisements first choose mobile television stations on the bus, because there are many mobile customers on the bus, and it will be launched a week before the start of the event.
China -based on the arrangement of the event, the TV advertisement selects an influential radio station in the city, and the scroll subtitle broadcast time is 19: 30-20: 30.
(2) Make information about the more abundant promotions to consumers with newspaper advertising.
In the budget of funding, select the Dajiang Evening News, and put it in the week before the event, and inform the consumer in time to the specific content of the promotional activity;
(3) Poster, leaflets and other propaganda Jihe and shopping malls in Women in March 8th The day of the festival is promoted and gifts are given to attract more customers.
5. Advertising budget: slightly.
(2) Sales promotion
1. United with the manufacturer. During the event, the women's commodities on various floors of the mall during the event should minimize the discount. The scope of goods includes: jewelry makeup, clothing jewelry, leather leather goods, kitchen supplies, etc.
. Women customers who use a single 38 yuan shopping ticket on the day of Women's Day on the day of Women's Day can participate in the big turntable once. There are many gifts, a lot of prizes, a lot of luck, one ticket is limited to once, the amount does not cumulate.
3. Welcome to the "38th", the mall provides a love and true love card, the man will give the "love true love card" to his wife, Friends and wait to enhance the atmosphere of the monthly shopping mall.
(3) Public relations promotion
1. Invite elementary school students to participate in the singing competition, the theme is "only mother in the world" and reward. Note:
Time: On the day of March 8th Women's Day
Location: The square near the entrance of the shopping mall
Themes in the world: only mothers in the world
2. Invite women's health consultants Answer the questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have purchased them in the mall in March 8th, and also strive for their source of customers.
Note:
: March 9th Women's Day on the second day of Women's Day
Lasting near the mall
5. Execution plan
On the 7th, the propaganda mall on the 7th of the Women's Day on the 7th will hold a plan for promotional activities and gift gifts on the spot.
The second stage: The event site was arranged on the day of March 8th, implemented in accordance with the original plan, and organized the tasks of staff to ensure the smooth progress of the event.
The third stage: March 9th promotion was maintained to 38 Women's Day. The next day, to expand the popularity and reputation of the mall, to gain the trust of consumers.
The stage of fourth stage: The results and expenses of promotional activities were summarized on March 10, and the success of the activity was inspected.
Call 38 Women's Day Activity Plan 2 I. Activity theme:
Is Happy Women's Day "Beauty Staying" continuously
. The purpose of the event:
One of the most important activities in cosmetics promotion activities is also the first important event in the new year. It is necessary to stimulate consumption shopping desires through this activity to open a good new start for the new year's sales.
. Activity time:
March 5th -March 12
. Activity content:
(1), during the event period "Beautiful passbook" 1 (can reach 10 yuan cash).
(2), consumption over 38 yuan, you can get a "Beautiful passbook" 1 38 yuan CCTV advertising brand Lai Fei hand cream.
(3), consumption over 138 yuan, you can get 5 "Beauty Stay" CCTV advertising brand Lai Fei Magic Naked Makeup BB Cream Box Zhou Gu.
(4), consumption over 238 yuan, you can get 8 "Beauty Choises" 118 yuan Zixi -exposed Eye Box Monthly.
(5), if you spend 338 yuan over 338 yuan, you can get 12 "Beauty Choises" CCTV advertising brand with 168 yuan, Lai Fei, a bottle of the essence of the eye and emptiness.
6), all "beautiful passbooks" are limited to shopping and use in the future. Each consumption is 50 yuan, you can use a "beautiful passbook", and a "beautiful passbook" can be worth 10 yuan. "Beautiful passbook" is valid until September 1, 20xx.
(7) If the birthday and marriage memories are on March 8, you can get a CCTV advertising hit brand original product worth 69 yuan with relevant documents.
(8) Members are present, and you can enjoy double points 25 yuan worth of women's suits.
5. Execution steps:
(1), two days before the event notify the content of the activity of the event by SMS, and send the blessings of the festival.
(2), the card and customer registration manual of the "beautiful passbook" are ready to clearly record the consumption of customers.
(3), two days before the event, the poster and X show racks of the event at the eye -catching location and the store entrance.
(4) During the event, it distributes leaflets around the store.
6. Cost budget:
Card cost 300 yuan
X show rack 40 yuan
poster 25 yuan
n Total 1065 yuan
Mall 38 Women's Day Activity Planning 3 I. Activity theme: March Women's Day, Bright Women's Day
. The purpose of the event: stimulate and induce customer consumption, recover consumption enthusiasm, improve the overall overall Sales. Attract the target customers, especially female customers, stimulate customers 'desire to buy, promote the growth of store sales, attract the attention of new customers, and cultivate customers' loyalty. At the same time, the event planning plan combines the festival of consumer rights protection day, interspersed public welfare activities, and creates a good public image that focus on consumer rights and interests; at the same time, shape and improve the brand image of the mall and enhance the popularity and reputation of the mall. Stimulate consumers, especially the target customer base to achieve the purpose of contacting customers and cultivating loyalty.
. Activity time: 20xx-3-8
. Activity content: Family "cook" meaning
During the event, the mall collects the family "cooking" to the majority of customers, whether it is You learned it, or you experience it in person; whether it is fried, frying, rolling, or cooking, simmering, steaming, the subject matter is not limited, you can write down your good "cooking" and invest in the mall family. In the "Boil" characteristic concentration box, all customers who participate in the event can receive a small gift (the inventory gift in the store), which is limited to × daily, while the delivery is over. The shopping mall will invite on March 8th
The professional chefs in the store will select creative awards × names. The best "cooking" Award × name and excellent "cooking" Award × name.
The shopping mall will be announced on the main entrance publicity board on the × month × day, and attach a recipe for "cooking". Overdue abandonment.
The best "cooking" award: awardal × yuan of products (× name
Excellent "cooking" Award: Award value × pound of rice × bag If one person receives multiple awards, only one customer is given a prize.
This 38 Women's Day event planning 4 background:
It after the Spring Festival, we entered the off -season after the Spring Festival. Use as many festivals to reduce the performance of the performance of each store during the off -season.
T:
"March 8 · Women's Day" is a female festival, and women consumption is the mainstream of mall consumption. This promotional activity has driven sales at the beginning of the year to shape the external image of the enterprise.
The event theme: Healthy woman is the most beautiful
Activity time: March 1 -8th
nI. Healthy Women's Street -Organizing the healthy drinks related to women in the mall (such as: wife oral solution, blood supplemental oral solution and other medicinal drinks, beauty tea, daily health products, body body shape underwear, family cleaning supplies …) Set up a pile head to form a street and arrange the streets of women's products.
. Beautiful special offers -special offers for women's products (winter clothing out of special price, spring costumes, women's shoes, cosmetics, jewelry, etc. ) During this period, preferential activities can be launched (the exhibitors can be determined according to the specific situation of each store).
. Select healthy "cooking" meaning -to female customers, according to the food or food or sold in the mall, Blessing, formulating a recipe that is beneficial to the body, requirements: novel, easy to operate, high health index, all ingredients can be purchased in the mall. All participants provide detailed text content to submit a store service desk for registration, and You can receive a beautiful gift. Then publish it outside the store through the writing number of the art workers, and accept the customer's evaluation voting, limited to half a month (March 1 -March 15). "The winner, the prize money is 200 yuan.
The project content is responsible for the department's time remarks
1. The plan for the review of the plan for the review of the program 17.2.24
2. Healthy Women's Street Business Department: The commodity of the event pays a certain amount of advertising costs or discounts for the profit of the profit. Store: Activity atmosphere
4. Selecting healthy and good "cooking" meaning stores: arrange the service desk to register, accept voting and statistics; the atmosphere of the event; several gifts of gifts: event advertising 3.1 Start publicity 3.8 registration deadline 3.15 Selection deadline
Effective prediction:
Atmosphere and manufacturing participation activities to attract consumers (especially female consumers) frequently patronize consumer behavior, thereby further highlighting Xiangjiang's personalized operation.