fashion jewelry china wholesale "Live Power": The acceleration of 8 billion equivalent volume

reys jewelry gold plated wholesale All of the live broadcasts have been said in 2016, known as the "first year of mobile live broadcast". In fact, the live broadcast industry itself has a strong unpredictable: for example, the live broadcast air outlet that once attracted countless VCs to fold the waist has contributed to the vigorous "thousand broadcast war"; The small and medium -sized platforms that the people entered the moment trembled in the capital winter.
But the live broadcast of the live broadcast still exists, and the platform that sinks the heart may not have a beautiful prospect. Speaking at the Julu Times Chen Zhou's speech at the Geek Park Conference:
The live broadcast is representing the future
. The reason why it is concluded that it is difficult to define the inherent business theory in the mobile live broadcast industry. When the hot money swarmed, this industry was not everywhere; and when the trend fell, the industry was still strong-Chen Zhou mentioned such a set of numbers in his speech: Just 2015 Q4-2016 Q3 During this time, the revenue of the live broadcast in the live broadcast had exceeded 8 billion, and the revenue of the entire live broadcast industry in 2016 was 15 billion. This means that only the time to gather a company has contracted over half of the income of the entire industry.
In fact, no one knows what kind of form will develop in the future. Even a platform giant like YY can only move forward slowly in groping. But as Chen Zhou mentioned at the end of the speech: live broadcast is not a dream. Market fluctuations do not deny the huge potential of live broadcasts; the increasingly obvious live broadcast format also foreshadowed more possibilities in the future. All what is happening is part of the change. The live broadcast will eventually participate in the life of a more vague boundary in the life of the general public.
Attachment:
The speech on GIF2017, CEO of Huanju Times: "Jumped and Change: The Jumper Behind the Live Volume"
Hi everyone! I am the CEO Chen Zhou in the joy of Joy. For the first time, I went to Geek Park. I was very happy to meet you. I observed it before I came to power. Many entrepreneurs who brought you to you today are on the wind, which is the focus of attention. The live broadcast in 2016 was also considered a big air outlet, and of course the live broadcast is also being questioned.
The live broadcast company that was first listed in the United States in the Huanju Times today. Today I want to share with you some things behind the live broadcast of the live broadcast.
First of all, I will report to you at home: the company that is fully deployed in the field of live broadcast. There are three main live broadcast products, which are YY
live, which ranked first in the live APP rankings, and Huya live broadcast. This is the game live product, the third is the 24th ME live broadcast in the ranking. You know YY, know Huya, or raise your hand. Very good, everyone who was present at 2/3 of them knew.
In the next, please guess the figures to see how deep your understanding of the live broadcast industry is. The first number, how much does you guess how much the revenue of the live broadcast in the year? Girls just said 10 billion, are there any other figures? The answer is 8 billion yuan. YY's 2015 Q4 to 2016 Q3's revenue on the live broadcast was about 8 billion yuan.
The second number is how much of the total income of the live broadcast industry in the live broadcast industry in 2016? Is 30 billion? The correct answer is 15 billion. That's right, the revenue of the reverb of more than half of the income in the entire live broadcast industry is not the point. The point is that in 2016, the live broadcast of the live broadcast of everyone's income has exceeded 10 billion. And in this outlet, the company is generally profitable. For example, the net profit of the Huanju Times in the year last year exceeded 1.5 billion yuan, which is different from many other industries. So what causes such a live broadcast of such a live broadcast?
The teacher Wu Sheng has this book "Scenario Revolution". 2016 is the year of the scene revolution in the live broadcast industry. In the year of the first year of the mobile live broadcast, from the young people in the fourth and fifth -tier cities to the urban white -collar workers in the first and second -tier cities, everyone is displaying it through live broadcast display. To share your own talents to share your life. Live broadcast is widely used in talents, e -sports, social, food, beauty, music and other scenarios.
The interesting thinking, why did the history choose live broadcast as a carrier of the scene explosion in 2016. Our observation is that the front camera has opened a wave of selfies and opened the era of self -conscious awakening. In this era, we have an unprecedented desire to show ourselves. In this era, we have an unprecedented desire to gain the recognition of others. In this era To recognize others, there is also a large number of praise party. The live broadcast perfectly matches everyone's desire. For live broadcasters, the live broadcast is the sharing of personal charm. It allows the world to see me glowing. For the onlookers, the live broadcast is a window for the world to make the world richer and more authentic in front of us. For those handsome and handsome women who are obsessed with social, they are accompanied by time and space, which makes it far away.
The earlier live broadcast company. In the five years before the live broadcast of the live broadcast in 2016, YY was already lonely. YY had created a large number of effective models and elements for the industry before the wind came. These models and factors have bred the live broadcast of such live broadcasts in 2016.
Today I will briefly introduce, several core elements in the live broadcast, first, live platform. There was a picture that everyone was familiar with. There were 200 and 300 live APPs on it. These companies, these companies, are responsible for developing products, operating content, and creating business models. Second, live broadcast guild. Responsible for cultivating anchors, organizing performances, and establishing community relations. Third, artist agent. In this system, the artist agent is mainly responsible for the growth of high -end anchors, and gives them all opportunities for re -development including film and television and variety shows. Fourth, PUGC content products. This is a content that is different from both PGC and UGC. The content cannot be stayed in the original ecology. The growth of the platform needs to be continuously upgraded and innovated. The traditional UGC belongs to the original ecology of the content. Traditional PGC may not be suitable for live broadcast. Fifth, live . Refers to the fusion of live broadcast and depth of various industries. This extension has created a lively imagination space for the future.
The President Zhang of Jike Park hopes that I will talk about the social value of the live broadcast. Six years in YY's live broadcast, we saw a lot of people changed their lives due to live broadcast and realized their dreams.
The on the page you see now is a lot of online anchors that many post -90s love. They are now worthy of their value.
has a problem, and there is another number that allows everyone to guess. You guess how much money is the anchor on the platform in the year? The answer is more than 3 billion yuan. On YY, there is an ordinary northeast young man who lives on a live broadcast of 10 million yuan per year. Two years ago, he set up his own guild, and also introduced other artists while broadcasting. In 2016, his annual revenue of the broadcast guild exceeded 100 million yuan. In 2016, he created his own film and television company, and produced nearly 10 large online movies a year. The live broadcast is not a gimmick or a hype on the wind, but the scene we have continued to explore on the road of live broadcast in the past six years.
The discussion at the content of the live broadcast today. One point of view believes that when the live broadcast has obtained more and more users, its media attributes begin to appear. The proportion of PGC in this content will continue to increase, so there should be a lot of live APPs to start trying live variety shows, and even some companies have to smash a huge investment of 10 billion to do live variety shows. Is this way right? Our view is that the live broadcast is not those traditional variety shows, and those big productions are not used. The characteristics of the live broadcast lies in interaction, the truth, and the full -view angle.
We we can take a look at this example. This is the gender emotional channel of Li Yinhe on YY live. If you look at the questions mentioned by netizens, I want to ask Teacher Li what to view the celebrity incident. It is as beautiful as the famous director Wang Quanan, and Zhang Yuqi, who is so beautiful at home, still goes out to buy spring. In the traditional variety show, it is difficult for you to see such a grounded interactive question and answer. It is difficult to imagine that a topic like celebrities will be thrown to a sexual expert to answer by netizens and explain it from a scientific perspective. Of course, I don't know exactly what is scientific (laughs) but this is the real content of the live PGC. The TV station has inherent consumption scenes produced by carefully planning and editing. The live broadcast is not.
I want to explore the influence of live broadcast as a carrier on communication. We see a phenomenon. With the continuous improvement of network bandwidth, with the continuous enhancement of computing power, the development of the Internet has gone through the process of evolving text, video, and video evolution. Every time it develops for a period of time, the communication ability brought by the information carrier has become stronger, and the amount of information carried is greater. The live broadcast is the most communication ability we can see today. Way.
On the other hand, we observe the process of human development and find that the way human communication with the world is the earliest image based on the image, based on what we see. After that, we developed the language, then the picture, and then the text, and finally went to the live broadcast. Not only does history develop this way, if there are children in the family, your children are also born from the learning curve of their birth. This is a fact. The text is high -level, the text is abstract, and the text is the longest and the highest technique to communicate the original. Therefore, primitive people will not use text, illiterate will not use text, and little children will not use text, and live video broadcasts are things closest to the origin of human communication. It is a child who can use it, it is illiterate, and even the communication tools that primitive people can learn.
It the second point of communication, the evolutionary trajectory of communication has become simple, and it becomes true. QQ represents the era of text, WeChat represents the era of voice function, and live broadcast may represent the future. When every vent coming, someone cheered and applauded, and someone lamented the decline. I saw that AR and VR had such problems before, and there were actually live broadcasts. It is said that there is a thousand broadcast war in the industry. Is it a bubble? How many live broadcast platforms will die this year and die next year. The live broadcast of the live broadcast is really a short -lived. Is the long -term prosperity of the live broadcast industry really a dream of yellow beams? Our point is that live broadcast is not a dream. We say that live broadcast is not a dream because the live broadcast has become a lifestyle. It deeply surrounds the industries around us in a virtual way. We see that the live broadcast of live broadcasts in 2016 and various industries including e -sports, news, public welfare, sports, and fashion have undergone dramatic changes. Let's take a look at a period of VCR.
It the short film, I believe that everyone knows the various dramas of the first year of the live broadcast, and will firmly believe that this new information carrier form is determined by the live information carrier form. Fusion, change, and a broad future.
This time is limited. My sharing is here. About the more data of the live broadcast industry in 2016, on January 16th, that is, the day after tomorrow, we will host the 2016 live broadcast emerging 2016 live broadcast in the Beijing Performing Arts Center on Monday afternoon. Influential events, welcome everyone to share, thank you.