Every industry may have its own app applications, so I want to ask how to do the industry app operation and promotion?

First, the first is the content and positioning of the WeChat public account.n1. There is no direction that is equivalent to headless flies. Send a little information and send that information. The user group is not uniform. The future marketing of WeChat is delivery, which is different from the wide cloth type of Weibo, so WeChat needs real fans more and produce real feedback. Therefore, it is necessary to clarify who the objects of each communication, interaction, and push are. The more you know the more you know, the higher the trust.n2. After a clear positioning, it is necessary to make a complete product marketing plan. The content of push is the most important, because the content will directly affect the reader's purchase. The content preheating is the best way. must remember:n(1) Doing WeChat marketing is equivalent to doing a precise industry, the key is the quality of the content. High -quality content will be shared by many people and will form virus marketing. Small and beautiful content strategy.n(2) Publishing articles do not have to have a long story. It is best to cause readers to think. Generally, about 3500 words.n(3) Push, you don't have to push articles every time to promote some small knowledge and skills. It is also a good way. As long as it can help potential customers and readers. I recently subscribed to a psychological learning WeChat account, and every time I pushed me the same content as Weibo, I like it, because the amount of information is small, it will not affect my life, and I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I can learn new knowledge. I really like such a public account.n(4) Simple is power. Don't turn your WeChat public account into a universal function applicationn(5) Push content, the content of push is the best at night, because these time readers have enough time to read, push the content during the day, suitable for product promotion. At that time, customers could order products and bring real sales of the product.nTo do the above, you will have a WeChat public account that attracts fans. 2. The promotion method of WeChat public account, we do not have a lot of promotion costs, but as the saying goes, good wine is also afraid of deep alleys. If you want to stand out from many WeChat public accounts, we can get stable fans every day. manage? Here I will introduce some small methods for promoting WeChat public accounts.n1. Let the old customers come in first.nOne of the biggest benefits to the public platform is to operate customers or fans. Many companies say that operating an old customer is much more important than getting new customers, and the cost of maintaining the maintenance of the old customers was very large, and it was very complicated and troublesome. It was different with WeChat because the functions and contents were based on them. The preference set, and at the same time, the daily groups have forced them to push them, so WeChat is currently the best weapon for old customers.n2. People nearbynThis is also the simplest method: a personality signature. Bind a WeChat public account to a WeChat signal, and then set the induced personality signature. Then check the people nearby, you can be seen by others. If your signature attracts others, it may get attention. Xiaobian is not a theory. Someone has tried it. At the beginning, it took less than an hour to attract about 120 people. What you do is set a personalized signature, and then occasionally check the people nearby.nHow to enlarge this method? Because people nearby are limited after all, it is only effective to attract attention by relying on this method. So how to enlarge it? It's very simple, go to the WeChat trumpet at different locations and check the people nearby, and then your address information will be retained for about an hour. If this hour is good, you can get more than 30 people. So how do we log in quickly? Then we need we have multiple trumpets and then log in to different places. The best way is to take the bus, and take a bus to a trumpet every other station. If there are 50 trumpets, each trumpet can get 40 fans a day, then you can get 2000 fans every day. But this will definitely be tired and need strong execution to do it.n3. ShakenIf the above way is tired? How to do! Shake!nJust sit at home and make a WeChat public account bind a WeChat signal, and then "shake it". Our goal is to let them see our signature or add us, then you can keep shaking. Someone has tried it, and the effect is surprisingly good. The advantage of this method is that it can break the regional restrictions. Shake is pairing according to the user who shakes the mobile phone at the same time. If there is no nearby, then you will be paired with other relatively close ones.n4. Event promotionnBased on the promotion of the event, it can be divided into online and offline. Online and WeChat activities are also included online. There are many ways.nOnline activities: Layout on Weibo, pay attention to the opportunity to eventually, or launch activities in WeChat, introduce friends around you to get discount gifts, and so on.nOffline method: For example, the restaurant needs to promote its own WeChat signal. As long as the activities are launched for each guest to follow WeChat to enjoy discounts or send a certain food; for example, the event site uses shaking, coupons, WeChat walls, etc. The interactive function directly attracts powder; for example, as much as possible during the exhibition, the two -dimensional code of the enterprise is displayed, and the user can get the sign -in gift or participate in the lottery.n5. Report of old customersnDesign "Old Belt New" discount activities, or give back to the activities of old customers. In short, let the old customers share and spread, bringing more fans. The focus of the new event is to design the process to make the old customers feel interesting or useful, and the effect is good!n6. With the help of othersnThe effect of WeChat mutual push is far better than the mutual push of Weibo. First, 1,000 fans start looking for someone to push each other. Every time the effect is good, they will get hundreds of fans. So it is also important to do WeChat cooperation.nIf you have completed the above aspects, then I am very happy to tell you that your WeChat public account has surpassed 90%of the WeChat public account in the Internet, but it is easy to hit the country and keep the river. After you kill the siege, how can you maintain the advantage of your account, this is what I want to say below. 3. Correct cognition and good business philosophy of WeChat public accountn1. The purpose of WeChat operation is to maintain customer relationships and use 99%to cultivate customers' trust. Don't always think about promotions. If you take 29 days in January to cultivate customers, 1 day of time promotion may be more effective. Please forget to sell temporarily.n2. Don't be busy pushing a lot of content every day for potential customers. Create a topic that can communicate with readers. You need to know that all values ​​come from communication and push the best content. It is better to communicate with readers once.n3. If you want to create more communication opportunities with readers, you must ask readers more questions. Ask the reader when I like to receive the content, I hope the readers will mention more opinions.n4. Don't be stunned by those cases of 1 million fans in 3 months. No matter how many fans, if you can't convert it into value, it is still useless. The fans we need are those target fans, and the quality of fans is more important than fans.n5. Follow the WeChat of competitors. If you follow the WeChat of 50 competitors, there will be 50 accounts to teach you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.n6. Novice starts to learn to play WeChat, start learning from WeChat that pays attention to WeChat, and remember the methods of excellent players. It is best to take notes every day. Operation.n8. We respect customers, but do not please customers, and the sooner or later will cancel attention. As long as you always provide value, you will always stay.n9. Pay attention to interaction. Because it is not like Weibo, it can attract a large number of people to forward and peace, and only obtain the trust of customers through communication with customers.n10. Making WeChat marketing, it is best to use other products in Tencent, such as QQ and QQ space, the marketing effect is better, because the future mobile Internet marketing will be a marketing that is moving towards the connection chain.n11. Do a good job of accurate keywords and reply functions so that you can guide the readers, and in what ways you can better understand your and your business, and gain the trust of the reader.n12. Certification for WeChat is very important to enhance the trust of enterprises, so I want to do my best to pass WeChat certification earlier.n13. Do not sit at home to learn WeChat marketing alone. I often go to some WeChat marketing QQ groups. Take a look at what everyone is talking about. You can learn a lot in these groups.n14. Water does not flow into dead water. The public account is not activated. It is a deadline without any value.