5 thoughts on “Dogs ignore the business philosophy of buns?”
Carole
Dogs ignore the business philosophy of buns? Open category: Chinese old Chinese traditional cultural tourism specialty
"Dog ignoring" was founded in 1858. During the Xianfeng period of the Qing Dynasty, a farmhouse in Wuqing County, Hebei, was named "Dogs" in order to be safe. It hopes that it is as good as a puppy (according to northern customs, this name is full of simple and loved affection). Put up the bun stall by itself. It is half -noodles with water filling. It has a soft taste, fresh and fragrant, shaped like chrysanthemums, and has a unique color and fragrance. Richard.
The dog ignores bun-Tianjin dog ignores the brief introduction Tianjin dog ignores buns back of that year, Yuan Shikai worked as a new army in Tianjin, and took the "dog ignoring" buns. Entering the palace, he presented Cixi, and the queen queen Yue said, "The beasts in the mountains in the mountains, the hinterland cattle and sheep at the bottom of the sea, it is not as good as the dog, and the longevity of eating."
The dog ignores the bun. It is a well -known Tianjin snack. It was frozen and sold abroad as early as the 1960s. The dog ignores the famous store brand and is now registered as a well -known trademark.
The earlier method is different from other ordinary buns when the buns are ignored. Do not add sauce, use the mouth of mushroom chicken soup and filling, the skin is half hair noodles (mixed with hair and hard surfaces), and more than other buns than other buns Small, so the taste is delicious and popular. It is said that when Yuan Shikai was the Governor of Zhili, he tribes to the Empress Dowager Cixi and was appreciated, so his reputation was greatly rejoiced. Because the production method did not have patent rights at that time, it was imitated by many stores. It has now become a common image of Tianjin buns.
In 2005, Tianjin dogs with a history of 147 years were ignored by another century -old shop Tongrentang, which was bid to acquisition for RMB 16 million.
English name: Go Believe
There is already an English name: "Go Believe". It is white and soft, the size is the same, and the bottom is the same. It is bitten with the same thickness. It Tianjin Dog Group Co., Ltd. is the only legal registrar of the "dog ignoring" service trademark and commodity trademark. It is well -known at home and abroad, and has established a unique "dog ignoring" system in long -term production and operation.
The dog ignore the bun-dog ignore the group dogs ignore well-known, world-renowned "dog ignoring" is the century-old gold medal name of Tianjin, a Chinese food culture The example of a model. Chinese and foreign tourists did not eat dogs to ignore buns in Tianjin, which is a pity to go to Beijing without boarding the Badaling Great Wall. To this day, after a half -century vicissitudes, "dog ignoring" is a world -renowned national brand that "dogs ignore". In expansion, the dog ignores the group has developed into a large corporate culture of corporate culture, scientific organizational structure, strong strength, and good reputation, and established the leading position of the Tianjin restaurant industry. "Dogs Unreasonable" owns a variety of formats such as Chinese fast food, logistics distribution, quick -frozen food, breeding bases, new product development, and training schools involving high -end hotels. Dogs have ten brand restaurants in Tianjin, four of which are the dogs directly operated the image restaurant, including: Dogs ignore the old shops of Shandong Road, Dogs, Heping Road Hotel, and Dogs ignore the water restaurant Hedu ignore the food street restaurant. There are also six garden villa -style restaurants with different cuisines and flavors, including "Chinese Stewed Hotels" (Cantonese cuisine), "Three Six Three Hotels" (Hangzhou cuisine), "117 Garden Villa Hotel" (Shanghai cuisine), " VIP Hotels "," Tianjin VIP Tower "(Ningbo cuisine)," No. 36 Garden Villa ". Dogs ignore the research of dietary nutrition and catering culture, respect green consumption, advocate family service, actively explore and introduce advanced catering management concepts, so that the group's comprehensive level and coordinated development capabilities will be improved rapidly. Holidays have been awarded dozens of high -standard honorary titles and awards granted by the domestic and foreign governments and the authoritative agencies of the catering industry. Dogs ignore the group's international and comprehensive large -scale enterprise groups with accelerated development, and will make more rapid development in the future. Dogs ignore bun -commodity operation Dogs are not just synonymous with famous catering masters. In order to continuously cultivate the influence of brands, strengthen brands, and expand the influence of the brand, increase market possession space, the group company began to intervene in the field of commodity management since the early 1990s. After more than ten years of development, dogs have a considerable scale after more than ten years of development. The products include more than 100 varieties of buns, dumplings, noodles, and meat products. Cities are exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, becoming consumers with convenient and fast home food. At the same time, dogs ignore the flour, soy sauce, and condiments of special production equipment and special raw materials series. It has become a must -have equipment and raw materials for franchise stores across the country, ensuring the unity and standardization of product quality, and recognized by various franchise stores. Dogs ignore the beer, liquor, mineral water, all kinds of noodles, moon cakes, Lantern Festival, rice dumplings, big gift packages and other high -quality products. The market share is continuously expanded.
Gouncing buns-dog ignore bun dogs ignore bun The main product dog ignores the treasure of Chinese bright food culture, and was publicly pushed as a well-known. "Tianjin Sanjue" food first. After more than 140 years of dog ignoring the buns, the continuous innovation and improvement of several generations of masters have formed a traditional pork bag, three fresh bags, meat skin bags and innovative varieties of seafood bags, wild vegetable bags, all crab bags and other six There are more than a hundred varieties of large series, hundreds of packages, superb features. He has won the gold awards and competitions of many domestic and foreign selection and competitions such as the "Golden Ding Award of the Ministry of Commerce", "China's Best Famous Snacks", and "International Snacks". "". Dogs ignore the bun-dog ignore the trademark 1980 that when the family just resumed the management of the trademark, the dog completed the commodity trademark registration in 1992. Registered service trademark. At present, the dog's unreasonable commodity trademark has been registered in 11 international classification. The service trademark was identified as "China's well -known trademark" by the Trademark Bureau of the State Administration for Industry and Commerce in 1999. The dog ignores the high commercial value and development potential of the dog.
Goulets ignore the bun-dog ignore the system dogs ignore bun that is valuable special business name, trademark, plaque, corporate culture, decoration style, food formula, production, production, production, production, production, production, production, production, production, production, production, production Process, service specifications, quality standards, technical training and financial management.
The technical strength
The group has a highly efficient, innovative and very collaborative technical elite team. With 1 international cooking master, 16 national culinary masters, 16 famous teachers, 2 service masters, 6 provincial and municipal cooking masters, 6 national technicians, 26 national first and second -level technicians, national -level chefs, facades, service, service, service, service, service, and service There are more than a hundred teachers. Dogs ignore Bun-Get Honor If in the 1980s, dogs have won the widespread recognition of the world with healthy, honest corporate image and good operating performance. , I have won dozens of national honorary titles and awards such as the "Chinese Food Golden Ding Award", "Chinese Catering Famous Store", "International Catering Famous Store". : In 2003, he won the title of Chinese business brand -name enterprise, and in 2004, he was awarded the title of Chinese commercial credit enterprise (A -level).
The development trend of the dog's unreasonable operation
It has been trying to use the well -known brand of "dog ignoring" in the early 1980s to carry out franchise operations. In 1980, the first franchise store opened in Beijing and still maintained good operating performance. Since then, the group company has steadily promoted the development of the franchise cause in accordance with the principles of steady stability, moderate development, and win -win results. At present, more than 70 franchise stores have been opened across the country, and more than 40 cities in more than 18 provinces across the country have annual sales revenue of nearly 300 million yuan. In 2004, Dogs ignored the opening of South Korean franchise stores in Seoul, marking a step in the internationalization process. During the more than two decades of franchise operation, we have accumulated rich experience in catering business management.
Dogs ignore the bun -history The dog ignores the bun "dog ignoring" was founded in 1858. During the Xianfeng period of the Qing Dynasty, there was a young man named Yangcun (now Wuqing District, Tianjin City) in Wuqing County, Hebei, named a noble friend. Because his father was forty, he was named "dogs" in order to seek peace. He can support it like a puppy (according to the northern custom, this name is full of simple and loved affection). Gouzi at the age of fourteen to learn art, and the Liu family steamed shop on the southern canal of Tianjin as a guy. The craftsmanship of making buns is constantly moving, and it is easy to practice.
After three years of full teacher, noble friends have been proficient in various craftsmanship of making buns, so they came out independently and opened a snack shop specializing in buns themselves- "De Ju". He used the proportion of fat and thin fresh pork 3: 7 plus an appropriate amount of water, with pork rib soup or belly soup, plus small grinding sesame oil, special soy sauce, ginger, shallot, MSG, etc., carefully mixed into a bun filling. The buns are half hair. After rubbing and leaving, roll into a circular leather with a diameter of about 8.5 cm and thin and evenly. Wrap the filling, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds. The folds are dense and dense.
Because of the good skills of noble friends, they are very serious. They are never adulterated. Everyone came to eat buns. The business was very prosperous, and the reputation quickly rang. Because there are more and more people who come to eat his buns, noble friends are too busy to talk to customers. In this way, people who eat buns joked that "dogs sell buns and ignore people." Over time, people shouted smoothly, and they all called him "dogs ignored" and called the buns he operated as "dog ignoring buns", but the original shop name gradually forgot to be forgotten.
. It is said that when Yuan Shikai served as the Governor of Zhili, when he edited the new army in Tianjin, he used the "dog to ignore" buns as tribute to Beijing to dedicate to the Empress Dowager Cixi. After the Empress Dowager Cixi tasted, he was happy, saying: "The beasts in the mountains in the mountains in the mountains, the land cattle and sheep at the bottom of the sea, it is not as good as the dog, and the longevity of eating." Since then semicolon.
In the noble friend suddenly came to the wisdom and came up with a new idea of business: even if a large number of clean chopsticks were washed on the table in the store, the customer wanted to buy a bun. In the bowl, he will give the buns at the price of the money in the bowl. After the customers eat the buns, put down the tableware and leave the store, and noble friends are busy from beginning to end. So the neighbors of the neighborhood made fun of him and said, "Pervic sells buns, ignores it." Later, the neighborhoods of the good things named his bun shop "dog ignoring" and called the buns he made as "dog ignoring buns", and noble friends did not indicate objections. Once the name of this store spreads, it is well -known, and it has been passed down to this day.
The dog ignores the taste of the country and is well -known for its delicious taste. Dogs ignore the buns. The key is that the materials are fine, and the production is particular. There are certain tricks in the selection of materials, formulas, stirring, and even kneading and rolling noodles. Files are well -proportioned, and each bun is not less than 15 folds. The buns who just come out of the drawing are neat and white, and the color is soft and soft. It looks like the bud autumn chrysanthemums in the mist, refreshing and comfortable, bite, oily, fragrant but not greasy, and has always won the favor of the people and friends from all over the country. Essence
The dog ignore bun-production technology delicious n recipes: 750 grams of flour, 500 grams of net pork, 5 grams of ginger, 125 grams of soy sauce, 422 ml of water, clean green onion, clean green onion 625 grams, 60 grams of sesame oil, a little MSG, an appropriate amount of alkali. Made in method: Match pork on fertilizer 3: 7. Clear the flesh and residue clean and chopped to make the meat diced from sizes. Add an appropriate amount of ginger water in the process of stirring and then put in soy sauce. The purpose of soy sauce is to regulate salty, and the amount of soy sauce must be flexibly grasped. When you put in soy sauce, add a little bit to make the soy sauce completely mixed into the meat. After the soy sauce is over, wait a while. The water should be added a little bit, otherwise the filling will be easy to produce soup. Finally, mix with MSG, sesame oil and onion.
The dog ignore the bun-Tianjin famous Tianjin Zhong Restaurant, but Beijing and Shandong cuisine. Open business ports include British and French Concessions, foreign affairs personnel, foreign ships, and Western cuisine also have several famous restaurants in Tianjin. As for Sichuan Yang Cancai, it is rare before the Anti -Japanese War. It wasn't until Japan surrendered in 1945, the Chinese government resumed, there were more people from other provinces, and the bureaucratic atmosphere was full. The libraries in various places appeared one after another. The people who have been in Tianjin or have heard of Tianjin will remember or know that the buns who are "ignored" are famous, and they have eaten with interest. People in Tianjin often say
 It Tianjin dog ignore buns "I have never eaten dogs to ignore buns, which is equal to vain." Although it is too much, it also shows its reputation The big. Therefore, a friend came to Tianjin, or relatives and friends, and asked the dog to ignore a bun. The buns that have ignored dogs have a history of more than 100 years. But what is famous is not the original owner, but an apprentice. After learning the basic kung fu, he strives for excellence and made a reputation. "Dog ignorant" is the name of this apprentice. In the habit of the old Chinese folk, the baby was born, and the parents were weak in order to worry about their children. The so -called disaster is difficult to lack medical care in the old society. In the case of advocating superstition, they take a rough name, what dogs suffer from girls like girls (male Sometimes the child also takes the girl's name, which is a kind of evil habit of being a male light and girl). He thinks that such a demon and monsters will not pay attention, and the dogs are of course even more careless. This is the apprentice of this dog (for a long time, no one has been asked), he is kind and diligent. After three years of his teacher, he learned a good craft and became a master of buns. money. In the master died, he operated alone, the cost was small, and he could not set up a large -character size. He opened a small shop in the canal pier and sold buns to some docks. There is no font signboard, and the fellow villagers still call his nickname, so the dog ignores the buns. In addition, he is doing old sincerity, the craftsmanship is good, the buns made, the genuine is true and the taste is delicious. In this way, a passing, ten passes, the unconscious buns became famous, and customers also developed from the labor masses. Small citizens slowly developed to officials and wealthy businessmen.
It said that Yuan Shikai practiced soldiers at the small station of Tianjin (now Xiaoying Town, Jinnan District, Tianjin) (then he was the Governor of Zhili of the Qing Dynasty). After being appreciated by the queen mother, the buns that ignored the buns were even higher. Since then, the business has been booming and the money has made a lot of money, and the "Deju" is officially opened in Tianjin. The boss in 1949 was already the third generation of the dog, and everyone knew that the dog ignored the original surname. After the public -private partnership, after returning to the state -owned business, the quality was low. Recently, it was returned to private, and the buns were very popular.
The buns that dogs ignore and ordinary buns are not essentially different. Therefore, it enjoys the fame, all of which are real materials and serious production. At that time, I went to the store to visit the store. He told us that the dog ignoring the buns is the most sophisticated. It was completely stewed bone soup. The stuffing was selected well. Different: There are more cold fertilizer, less fat in summer, spring and autumn and warm, fat and thin, so that it can not be fatty, soft and tender; Cool, add onion ginger to match; the hair surface should not be too old, the skin should be thin and strong, the stuffing does not take the top, the oil, the fold dense, the appearance is good, and there are not many more folds in a bun. There are 3 breads on one or two sides, and there is no difference in size. This is a distinctive place.
The dog ignore bun -production characteristics fresh. Dogs are very particular about the materials of the buns, talking about seasonal, seasons, and fresh. Such as the crab meat bag, the hairy crabs at that time in October at the time of the golden autumn are delicious. Sorry, not supplying.
The dog ignores bun-evaluation  Tianjin dog ignores bun If you have eaten a dog once, you will not want to eat it for the second time.
The regret for tourists to not eat "dog ignoring buns" to Tianjin. The hot air of the just -out drawing is soteful and refreshing buns. It looks like a bud autumn chrysanthemum in the mist, and then bite a bite. The key to ignoring the buns is that the material selection, distribution, stirring, and even kneading and rolling noodles have certain tricks, especially the bun folds, and each bun is not less than 15 folds. Dogs ignore the buns not only love the Empress Dowager Cixi in history; today, they have also won the favor of the people and foreign friends.
The dog ignores bun-corporate culture business purpose: take the public as the fundamental, return to society as the responsibility, firmly establish a consciousness of serving the people wholeheartedly Pursuit is better.
The business policy: centered on consumer needs, quality first, service first, customer satisfaction as the standard, maintaining corporate reputation as its own responsibility, and providing consumers with cultural comfortable dining Environment; convenient and thoughtful service; specialized products; family loyal care.
Enterprise spirit: Quality is the life of the enterprise. Every customer is regarded as a loved one, and each bun and dishes are regarded as creative art treasures. Corporate reputation is that dogs ignore sacred duties.
The business philosophy: The concept of dog ignoring the chain business is set to eight words: harmony, efficiency, innovation, and development.
The business creed: The service is sold, not only the buns, dishes, but also the service. Service is the core of operation, the pioneer of operation, and the service is the first brand.
Dogs ignore the operating philosophy of buns? mentioned that the dog ignores the buns, I believe that the mood of foodies is jealous. In fact, this big brand that has an irreplaceable status in the bun world. Its development history is also a real. It is worth studying the history of business growth. "Dog's ignorance" brand story originated from the noble friend of the villagers (milk name "dog") at the age of fourteen during the Qing Xianfeng period. Bakery is made into standard products: fat and lean fresh pork 3: 7 proportion plus an appropriate amount of water, Zuo ribs soup or belly soup, plus small grinding sesame oil, special soy sauce, ginger, shallots, MSG, etc., carefully mixed into buns filling. The buns are half hair. After rubbing and leaving, roll into a circular leather with a diameter of about 8.5 cm and thin and evenly. In the stuffing, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds, the folds are dense, such as white chrysanthemum -shaped, and finally the oven is steamed with hard gas and steamed it with hard gas. become. Due to the popularity of business, noble friends sold buns to ignore people. The blind date was called "dogs selling buns, ignoring people", and later referred to as "dog ignoring". "Dogs ignore" buns are affiliated with dogs ignored Baozi Food Group Corporation. The brand was founded in 1858 and has a history of 157 years. In 2005, Tianjin Tongrentang settled in Tianjin dogs and ignored it with 106 million yuan to get 106 million yuan The bidding for dogs ignores it, and Tianjin Dog Food Co., Ltd. is established; on October 28, 2015, Tianjin Dog Food Co., Ltd. officially received the national small and medium -sized enterprise shares transfer system (referred to as the "New Third Board") agreed to the listing letter Essence The new three boards, which are worthy of glory, but ignore the dog, but have a lot of suffering. , on the one hand, "dog ignoring" has always been used as the IPO forces by the industry, but eventually missed the new three boards with the United States. However, as far as domestic companies are concerned, the policy aid obtained by listing New Third Board is better than that of the United States. On the other hand, the business of listed New Third Board is not a dog ignoring the buns food group company, but its Tianjin dog ignored food company (hereinafter referred to as "dog ignored food"). The company belongs to "dogs dog Unreasonable "its subsidiaries, the main business includes quick -frozen food and packaging food, is not the main catering business. "Dogs ignore" although the main business catering is based on high -end hotels, but it is not limited to catering. The is a group company with a large restaurant, medium -sized restaurant, gear restaurant, fast food, breakfast, early, quick -frozen food production, product retail, logistics business, and culinary schools and more than 70 special chain companies at home and abroad. During more than a hundred years of development, "dog ignoring" has never stopped in strategic expansion. Actively try to transform with brand image adjustment and development. It's expansion of domestic physical stores, "dog ignoring" opened the first franchise store in Beijing in 1980. By 2012, it has opened more than 70 franchise stores across the country, and more than 40 provinces across the country have been opened across the country. City, annual sales revenue of nearly 300 million yuan. In international expansion, "dog ignoring" opened the first franchise store in Seoul, South Korea in 2004, marking the first step in the internationalization process of "dog ignoring" group. In 2005, the dog ignored the English name "Gobelieve". In recent years, "dogs ignore" buns have opened branches in many places in Tokyo, Japan. In the process of operating abroad, "dog ignoring" improved and developed according to local conditions. In terms of category expansion, "dog ignoring" retreats the catering business second and guides food to go abroad. The "Dog Food" on the New Third Board is mainly engaged in quick -frozen buns, gas -kept fresh -keeping buns, traditional Chinese pasta gift packages, and other traditional Chinese specialty foods including Tianjin twist, pastry and sauce braised pork products. Zhang Yansen, chairman of Tianjin Dog Group, said that despite the average food processing performance and scale performance, foods are more conducive to brand restrictions in the brand, achieving the goal of "going global", and the dog ignores Singaporean food manufacturing The first part of the merchant group signed a memorandum of cooperation, and the two parties planned to cooperate to produce dogs to ignore food and distribute them in the Asia -Pacific region. It's launching listing, "Dogs ignore" separate selection of the food sector listing alone, indicating that its future development is the main direction. In recent years, "dog ignoring" has shifted the focus of work to the food industry. Consumers feel that dogs ignore the buns. By reducing production costs, consumers have allowed consumers to eat reasonable price buns. " In terms of investment expansion," dog ignores "internationally expand its own brand by investing in Australian coffee chain brand Gao Leya. Tianjin Moriya Catering Co., Ltd., a wholly -owned subsidiary of Li Group, has become the only permanent brand user in Gao Leya brand in China. On January 21, 2015, he jointly disclosed successful acquisitions. Gao Leya Coffee originated from Chicago, USA, developed in Australia, is Australia's largest coffee chain brand, and one of the world's coffee chain. There are more than 1,000 stores in airports, shopping malls, and communities in 42 countries and regions. There are 12 stores in Tianjin, and they want to open 500 coffee shops in the next five years. In terms of price reduction, there are rumors that "dogs ignore" buns to reduce prices by 50%. Promoting popular products, but dogs ignore the price of buns, but launched a special bun in the takeaway window of its restaurants and restaurants. In fact, on January 18, 2014, Dog Group Co., Ltd. has announced that it has been announced that it is positive that it is active Seeking business transformation, by adding takeaway windows, establishing dogs to ignore people's stores, and entering the residential community, it makes the people more convenient and affordable to eat "popular" dogs. , "Dogs ignore" food cut in online sales, set the store as a transit station, and carry out vertical takeaway business. The specific operating model is the traditional advantage channels such as dealers, commercial supermarkets, restaurants and hotels to open up online channels. With offline restaurants, hotels and distribution outlets as logistics distribution transit stations, to realize the direct docking of manufacturers to terminal customers, so that consumers can eat "dogs" at home. The number is small. Compared with the large -scale sales of nationwide such as thoughts and Sanquan, the scope of food ignoring food is very limited and needs to find its own profit model. It in terms of brand image promotion, some "dog ignores the dogs ignore "The store is reinstalled, and its overall image has changed greatly. It uses transparent and bright modern halls to replace the original antique dogs. This new store model is mainly to attract young people and make hundreds of years brand younger. not only the "dog ignoring" brand in Tianjin, but also the century -old catering brands such as Beijing's "Qiqi Fang", Hangzhou's "Zhiwei Guan", Suzhou's "Songhe Building", as well as the Golden Million, Wangxiang Garden, Grandma Home, Haidilao, Xibei, Green Tea, Jiahe Yipin and other traditional catering brands and Baihua Village, Xi'an Food, Fushi Food, Quanjude, Xiaoye Sheep, Hunan and Ewan, Rural Bidth, Tang Palace China and other listed catering brands are actively transformed. Category, multi -brand, popularization, standardization, Internetization, and cross -border operations are all showing their magical powers. The consumption upgrades caused by domestic fast food, personalized catering and takeaway O2O platforms, the consumption upgrade generated The influence, in the future, domestic high -end catering may continue to be unpredictable, high rent, high human cost, high -ray material cost, low gross profit and other nuclear Mind problems will not be changed much due to the central kitchen and standardization and take -out model. The development of the domestic catering market has incorporated many innovative elements. The management model of the dog's ignorance can be said to be successful. Essence
Tianjin's well -known "Chinese old -fashioned" brand dog ignores it from Tianjin Xiaobaozipu to now develop into a catering service group that integrates meals, hotel accommodation, food industry, logistics distribution and training bases. It has been adjusted many times in the aspects of brand positioning, product innovation, market expansion, standardized operations, and equity reform, trying to make dogs ignore the brand's new vitality in the new era. The specific process is as follows: In 2000, high -end hotel operations are opened to open the mid -to -high -end market; in 2005, it was reorganized as a joint -stock company with auction bidding; in 2005, it formulated enterprise standards and established cooking schools to achieve standardized and standardized product production; , Launch a series of products; market expansion, expand from Tianjin to the whole country; invest in quick -frozen food bases to open up overseas markets; open stores in universities in 2014, develop young consumer groups, high -end routes and parental routes; Cross -border management of personalized coffee. But there are still many problems in the fierce market competition. . In -depth analysis: SWOT analysis
1, advantage analysis: (1) Deep cultural heritage Knowing brand stories and eighteen unique shapes of the eighteen folds constitute its unique cultural characteristics and brand image. This is the cultural heritage lacking in other new brands. The technology of chicken soup and semi -sinking noodles ignores the dog's "delicious, oily but not greasy" catering culture with Chinese characteristics, which makes it different from other homogeneous products in the market. Competitive advantages. (2) The vast market space The number of Chinese people, the population of Guangjingjin wing is as high as 110 million. Dogs ignored Tianjin, where the Baozi Camp, and a well -known tourist city. In 2016, the number of tourists received 187 million people. Each of these people consumes 1,000 yuan each year, nearly 1 billion yuan a year. Buns are also Chinese, especially one of the main choices for northerners. The vast market space has brought about development space for dogs. (3) Reasonable nutritional matching The western food that is currently popular with high protein, high fat, and high calorie, does not conform to the traditional Chinese nutritional diet concept. And the bone soup in the bun formula, the fat and reasonable fillings, the traditional cooking method of the buns made of grain, the pursuit of modern healthy diet. (4) Standardized production method is different from other traditional Chinese diets to grasp the quality by chefs. Dogs have developed the "Enterprise Standards" and "Quality Management Manual", which laid the foundation for the realization and standardized production of buns. Since its development, dogs have a standard system for the weight and size of the buns, and the filling formula has a standard system, and there are uniform standards in tableware, chefs, and waiter training. In addition, the dog ignores a high -quality cooking team, which contains international and national famous teachers, and has its own cooking school. These all make dogs ignore the buns like Western food and have a standardized raw material and the supplier of the chef. With the premise of reducing the cost of raw materials to the minimum, the quality is unified and guaranteed. (5) Rich product lines The dog ignoring the upward product line extension, from the previous buns and pickles to the dog ignore the series buns and authentic Lucai, Jin cuisine and even one, there is even one The series of "gold medal products", except for the dog's free frozen bun gift box. There are also dogs who ignore Tianjin specialty, including sauce, pastry, chestnuts, sesame oil, condiments, shrimp sauce, health vinegar and so on. The rich product line has changed a single bun, giving consumers more choices. Bringing buns in different varieties can effectively respond to different tastes of consumers in different regions. The launch of high -end gift boxes also makes dogs ignore buns more suitable as a tourist letter. These are conducive to the dog ignoring the larger consumer market. 2, disadvantage analysis: (1) Lack of high -level corporate image management The successful catering brands have high -level corporate image management. Like McDonald's yellow arches, red and white employees dressing, joyful clown; KFC's Grandpa's Grandpa, uppercase KFC logo; Bruce Lee, Bruce Lee, Big Red Store. No matter where you go, these images are reminiscent of their business immediately. However, the dog ignores its own image logo, but also also operates cheap buns, high -end restaurants, and personalized coffee. It brings the confusion of the brand's understanding to consumers, which is not conducive to the establishment of a high -level corporate image. (2) Lack of high -level standardized services The dog ignores the operator only pays attention to the improvement and improvement of the appearance and taste of the food, but for improving the "soft indicators such as soft indicators such as the level of service level "There are often negligence. This is a common problem in the Chinese catering industry, but the pursuit of high -end services is exactly the significant feature of modern consumption. From the comments of online diners, we can see that most of the dissatisfaction comes from the long waiting time, poor service attitude, incomplete items, and poor experience. This seriously hinders the customer's return rate and the idea of new customers who want to try. (3) Insufficient marketing concepts Successful catering companies pay attention to corporate marketing. Mainly through product advertising and participation in social welfare undertakings. Product advertisement: Ningbo dumplings "sell dumplings, sell dumplings, round dumplings are round and round"; McDonald's "more joy is in McDonald's"; Master Kang's "this taste, Master Kang instant noodles" ... These are all these are all of them are Consumers are familiar with advertising words. While marketing products, they also integrate "reunion", "joy" and "consistent" corporate culture. Participate in public welfare undertakings such as: KFC's Catering Health Fund, Wang Laoji donated to the earthquake -stricken area, Liu Yi's hot pot to give back to his hometown to help the disabled ... but although the dog ignores buns, we rarely see in public media and social news. its name. (4) Franchise chain management is chaotic The original large number of franchise stores and associates, the contract was irregular, and the two major issues were finally in place that caused the dog to ignore the brand at home and abroad. The main store is insufficient to control the franchise stores, and the decoration style, the taste of the buns, and the use of tableware are not uniform. In some franchise stores, they even use dogs to ignore brands, but they do not sell authentic dogs to ignore buns, and even sell them in private to ignore the brand. Foreign markets are also unreasonable by other companies' illegal registered dogs. These have caused dogs to ignore the buns that are difficult to distinguish between the market and are very chaotic. It has a bad impact on the long -term development of dogs' ignorance. 3. Opportunity analysis (1) The development potential of the bun industry is huge Bunzi has a good mass foundation in China. Dining form. Whether it is Tianjin dog ignored, Hangzhou Xiaolongbao, and Shanghai fried buns are accepted and sought after by consumers. In the morning, a cup of soy milk and a bun is already standard for breakfast in the minds of Chinese people. And now few people do buns themselves, they are purchased by buying. Whether they buy hot buns in the bun shop or sell them frozen home steamed themselves, they are often choices for consumers. Compared with other types of buns that are still developing by individual business, dogs ignore standardized production methods and secure tastes, so that they are far ahead of similar products in the catering industry. (2) The government's strong support The dogs who ignore the buns of Tianjin business cards have a lot of "Tianjin resources". The "Tianjin Resources" of the dog ignores the buns not only refers to raw materials and history, but also the strong support of the Tianjin government. The dog ignored as one of the few private enterprises in Tianjin. The Tianjin government has strongly supported it from many aspects such as tax discounts, promotion, loans, and tourism industry. This provides a firm foundation for dogs to ignore the development of "based on Tianjin and to the whole country". (3) The number of people purchased for outsourcing has increased significantly As the rhythm of life accelerates, more and more urban residents tend to buy food and beverage instead of the traditional at home. The main consumer groups that dogs ignore the buns are urban white -collar workers, students, tourists, and other migrants. Not only do these people do not have time to do breakfast, even Chinese food and dinner are mostly purchased. In addition, the number of these types of people is continuously expanded, forming a strong purchasing power. (4) Dharma of the successful experience of other catering industry The successful experience in companies such as KFC, McDonald's, Pizza Hut in the fast food industry. In the traditional food industry, there are successful experiences of companies such as Grandma Dumplings, Haidilao, and Wufangzhai. Dogs ignore the buns not trying blindly, but can absorb the path suitable for their own development based on the experience and lessons of all parties. 4, threat analysis (1) Western -style catering has a competitive advantage With the deepening of the WTO, large foreign catering companies entered China with unique dishes and culture, McDonald's, KFC, Pizza Hut, Yoshino, etc. European, American, Japanese and Korean restaurants are spread all over Chinese cities, and their business is hot. They quickly opened the market with efficient management and standardized products. And they can attract consumers, guide consumers, and use consumers than Chinese food companies. Internationally renowned catering brands have entered the Chinese market fast and more, it will inevitably bring a great impact on a series of Chinese catering companies such as dogs. (2) Domestic competition is becoming increasingly fierce The development and growth of many old -fashioned catering companies and emerging catering companies has gradually intensified the competition in the domestic catering industry. Beijing Quanjude, Chongqing Little Swan, Sichuan Haidilao, Shanghai Xinghua Village, Hangzhou grandmother's home, Guangzhou restaurant, etc. These companies are well -known companies in the country chain, with annual turnover of more than 400 million yuan. From the specific catering formats, the top 100 fast food accounts for 39.9%, hot pot accounts for 30.6, restaurants and restaurants account for 20.7%, and the market is divided. Dogs did not ignore the list of top 100 Chinese catering companies in 2016. (3) The pursuit of fresh things for consumers Meosaway in the main consumer group of dogs, the largest number of urban white -collar workers and the strongest consumption power. However, white -collar workers aged two or thirty years old pay attention to the taste of life, like personalized consumption, and like to try fresh food. There are also many specialty restaurants for young people, such as buffet dining restaurants and special theme restaurants. The history of the dog's inheritance for a century can easily make young consumers feel greasy. . New measures for development: 1. Establish standardized high -quality services . Today, when consumers pay attention to experience, services have become one of the magic weapons for enterprises to win. The Haidilao in the hot pot industry, SF in the express delivery industry, etc. are leading the industry with high standards. High -level services are reflected in two aspects: first, the standardization of catering services. That is, standardization and standardization of service, from facilities, supplies to service procedures, they must be implemented in accordance with the unified requirements. Dogs should not compile special "Service Guidance" and "Operation Manual", and standardize services through the training of service personnel, so that the concept of "customer value maximizes" penetrates the inner heart of employees. Second, catering services should be greatly value. Let consumers exceed expectations and surpass conventional all -round services. Customers -oriented, provide the most satisfactory products and the most satisfactory services. Consumers like Haidilao to wait for the waiters and wiping shoes are super -expected services. 2. The chain chain of the chaotic chain Simple authorized franchise is not conducive to standardized management. The control of franchise stores is poor and cannot guarantee products and services. More than 70 franchise stores left before the restructuring should be cleared first, focusing on making boutique direct -operated stores. The main consumer market of dogs is the first and second -tier cities with high consumption level. You only need to build your own boutique direct -operated stores in these areas. There is no need to bloom everywhere. 3. Explore effective marketing strategies The modern catering companies pay attention to media dissemination and actively participate in various public welfare activities. We often see McDonald's and KFC's publicity advertisements, but marketing is a short board for Chinese fast food. Chinese fast -food companies should implement experience marketing, so that customers' catering demand is satisfied and the tired mood is relaxed, and the feeling of finding the home. At the same time, it is promoted to cultural marketing, and according to the characteristics of the product, the brand of culture, such as healthy and nutritious happiness, and harmonious home culture. In addition, dogs can ignore marketing follow -up methods such as member systems and coupons. For example, if you learn from the supermarket model to launch a "storage dining card", the dining card with a certain amount of recharge can enjoy a 20 % discount. 4. Adhere to the sustainable innovation of the product A lack of perpetual innovation of the product is a "common problem" for many Chinese fast food chains. The main reason for withering. It is necessary to learn Jiangsu Aunt Dumplings. Its product types are increasing at the speed of three new products per month. The continuous updated product types can always give consumers a sense of freshness, attracting consumers to continue to try. Not only can retain old customers, but it also helps to bring new customers. Dogs can only be innovative in taste, but also innovate in food matching. 5. Carry out takeaway services Now young people, more and more otaku girls, more and more young people choose convenient and fast takeaway services. The economic situation is downturn, the competition in the industry is fierce, and the catering is on the micro -profit steel wire. It is an effective and fast path to improve the performance of the restaurant. However, as a restaurant, people and energy are already limited. It is necessary to make food and take care of them. Once the amount of meals is increased, the speed is not guaranteed. Once the meal is too long, users will also be hungry because of hunger. Lost patience, followed by the customer's poor experience, or canceling the order to bring losses to the restaurant or affect the image of the restaurant. Dining takeaway is different from other services. The speed is the life of takeaway. The speed is done. To a certain extent, it will also bring word of mouth and user viscosity. Now various third -party platforms or their own platforms provide takeaway services, but restaurant operators must also learn to analyze the platform data, do information such as concentrated order time for customers, customer distribution areas, and customer consumption preferences. Routes, preparing takeaway dishes, etc. for reference to optimize the meal delivery link, increase the speed of meal delivery, and increase customer satisfaction.
There is no concept, relying on historical awareness dogs ignore "Baozi is the flavor of Tianjin. It is white and soft, the size is the same, the bottom is the same as the thickness. Fresh. Why does it have this characteristic? It turns out that it is particular about ingredients and production. The specific is to use the proportion of fat and thin fresh pork 3: 7 to add an appropriate amount of water. , Special soy sauce, ginger, shallots, martial arts, etc., carefully mix it into a bun filling. The buns are half -hair noodles, and the water temperature is generally kept at about 15 ° C. After rubbing and leaving, roll it into a diameter of diameter. For about 8.5 cm, thin and uniform circular leather. Wrap the filling, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds, and the folds are densely dense, such as white chrysanthemum shape. Then oven, steam it with hard gas for 5 minutes.
how can such a unique place snack, how can you take such a strange name "dog ignore"?
The legend In the Qing Dynasty, a teenager lived in Yangcun, Wuqing County near Tianjin, and was called noble. He had a stubborn character from an early age and became famous. If you do n’t come back, no one is ignored. On this day, the noble cattle had a temper again, and his father scared him. The mother persuaded him to ignore him. This kind of cow's temper is really a 'dog ignore'! "It means that he is so bad that even the dog is unwilling to ignore it. The nickname of" ignore the dog "is spread like this.
In the blink of an eye, the noble is 14 years old, and the temper is still very very very very very very very very very very very very very very very very very very very very strong. I am irritable. My father was afraid that he was raising in the village, so the trustee took him to Tianjin, to learn some craftsmanship, and to find something to do. It happened that the Liu family steamed shops on the southern canal of Tianjin needed to be a guy. , Ko. I have been introduced in.
The Liu family steamed shop mainly operates steamed food and meat bags, and supplies those boatmen, fiber husbands, and small merchants who ask for life on the canal. Although the temper is bad, but the snack is used to suffering, it is very diligent in work. The masters in the store like him very much. Noble people are very smart. Let him learn to make buns. Due to the noble, hard -working and easy -to -study, and the careful guidance of the masters, the technology of nobility and buns continues to grow, and soon it will be famous. , Ko. There are all kinds of craftsmanship who has been proficient in buns, so he came out independently and opened a snack shop that specializes in buns. Because it is noble and good, it is very serious. It was delicious, and the reputation quickly rang, and more and more people came to eat his buns. Because people were accustomed to his nickname "dog ignoring", the buns he made is "dog ignoring "Baozi. I didn't expect this special name to make his business more popular.
The noble and noble business became better and better, and it became more and more unpleasant. The shop has taken an elegant card and called it as the "Deju". Although this brand is nice, people still don't leave the mouth. Come and taste the "dog ignoring" buns. As soon as you enter the door, you ask, "Boss, is this" dog ignoring "? "Noble hearing, he was annoyed immediately, holding his neck, and said with a rough throat," We have signboards here, is the De Ju, do you have no eyes? " ‘Dogs ignore’, you have to go early. "At first glance, the merchants were not" dog ignoring ". They turned out to find a circle and turned back. He said to the nobles:" You are ‘dog ignoring’! How to make such a joke! "The noble look, how can this nickname can't fall, now even the people of the port know, there is no way, so I have to let people call it.
The widen the number, the "dog ignoring" buns are becoming more and more popular, and it has become a famous traditional flavor snack in China.
VIP exclusive document 2012-04-05 4 pages Texie-old-fashioned dogs' unconscious operating skills Is to ignore buns as one of Tianjin's "three musts". The brand is well -known at home and abroad, and has repeatedly won the honor at home and abroad. The dog ignores the variety from simply selling buns, developed to 98 categories, involving mineral water, beer, quick -frozen food, fast food, comprehensive restaurant, stall -type restaurants, etc. At present, dogs ignore the 24 provinces and municipalities autonomous regions in China, and have also opened branches in foreign countries such as Tokyo, Seoul, New York, and Singapore. Although the great success has been achieved, the development of the dog has also encountered unprecedented resistance, such as insufficient funds, backward ideas, and fierce competition, which has caused the size of the enterprise to match its huge brand value. This article intends to analyze how dogs ignore how to develop a franchise store in a medium -sized city, with a view to benefiting from the development of the dog and the development of many old -fashioned samples. The market background China Venture Network / / http://www.cg01 The city is located between Beijing, Tianjin, and Shijiazhuang. It is 120 kilometers from Tianjin. Control and material transportation. x Hotel is a hotel with a long history and high popularity. It has created a brilliant performance. It has a special status in the hearts of the people in the city. The restaurant has suffered serious losses and urgently needs to be transformed. Therefore, choosing it as a partner can reduce costs, and the starting point is higher. The brand extension. Brand extension is a controversial issue in brand management. Despite this, the well -known old names known as the "golden signboard" should still use existing brand assets to implement brand extension without losing time to increase profit growth points and grow the market. " cake". Of course, the popularity of the brand itself is always a prerequisite for brand extension. Traditional catering companies to develop fast food and takeaway businesses are also an inevitable trend. Dogs have already had the successful experience of developing fast food. The franchise With the global economic integration, franchise operations as a more scientific operating organization occupy an increasingly important position in marketing, and develop rapidly. The trend of internationalization. The success of the two major US catering giants in the world is also inseparable from franchise. Thefens to the harmony of the dog with the X Hotel will adopt a franchise method. Because the X Hotel is a state -owned traditional restaurant, it is not easy to operate by mergers and other methods, and the dog ignores the diet (group) company. Essence rnX饭店将自主管理，但是必须严格实行“七统一”管理原则，即：统一牌匾、标志，统一原材料（由总部统一配送），统一服装，统一装修风格，统一器具，统一服务规范， Unified employee training. The head office will set up a chain headquarters. Establish a development department, distribution department, training department, and management department. The head office manages the franchise store through the chain headquarters and provides services. The chain headquarters will provide services to franchise stores around the weather. At the same time, the headquarters will send people to franchise stores from time to time to visit, inspect and evaluate, strengthen the contact between the headquarters and franchise stores, provide information and guidance, and help franchise stores solve business and technical difficulties. On the basis of the original rules and regulations of the group company, in accordance with the needs of regulatory operations and chain development, a series of rules and regulations, such as the "Management Guide", "Quality Specifications", "Employee Manual", "Service Work Work", "Service Work Work" "Details", strict implementation, lay the foundation for the implementation of standardized and scientific management in the future. The strategy implementation x restaurants will be renovated in 2 months. The decoration style will be exactly the same as the headquarters, antique but modern. The first floor lobby is a fast food department, with a total of 100 seats, and the second and third floors are private rooms. At the same time, a takeaway place is set up next to the hall and a meal call is set up. The takeaway room is placed on tables and chairs and televisions to prepare for customers when waiting. At the same time, publicity activities will be carried out on strong local media, and the publicity activities will be covered with a wide range of influences. It mainly emphasizes two points: this shop is an authentic dog ignoring; this shop integrates traditional dogs, fast food, and takeaway. Considering that other catering companies (including the three counterfeit dogs ignored) have never carried out publicity activities, the propaganda activities will play a huge role. At the same time, training all employees, training at the headquarters, and visiting KFC, McDonald's and other places to visit, and set up tableware, tables and chairs, clothing, etc. Establish a distribution team and deliver raw materials, seasonings, etc. for the store twice a day. The chefs are appointed by the headquarters. The chairman of the group will be invited to visit, and the local media will be concentrated in the local media to highlight the authentic position of the shop. The dogs used by the private room were made by famous chefs at the time. The dishes used in the private room highlighted high -end and medium prices, and must be carefully made. The fast food department will use the dogs prepared in advance to ignore the buns, and the dishes are prominent and low -cost. There are two types of takeaway: one type is taken home by the customer by themselves, and the other is placed with a unified insulation appliance after the production is completed, and the customer is taken away. Effect expectations in recent years, the old -fashioned operation is not good, the main reason is the following: backward system, insufficient funds, and serious counterfeit phenomenon. The dog ignores the above problems in the way the city's development franchise. Franchise operation is a very applicable way. It not only solves the problem of funds, but also expands the strength of the main store. Centered on customer needs is the essence of modern marketing ideas. Only customer -oriented brands can win. Dogs ignore the development of new business forms such as fast food and takeaway in order to meet market needs. A good propaganda offensive not only plays a role in promoting themselves, but also a fatal blow to the counterfeiters. Based on the above factors, of course, the most important thing is that dogs ignore the huge brand appeal of China ’s century -old brand. This business activity will receive a good return, and it will provide valuable experience for the dog's future development.
Dogs ignore the business philosophy of buns? Open category: Chinese old Chinese traditional cultural tourism specialty
"Dog ignoring" was founded in 1858. During the Xianfeng period of the Qing Dynasty, a farmhouse in Wuqing County, Hebei, was named "Dogs" in order to be safe. It hopes that it is as good as a puppy (according to northern customs, this name is full of simple and loved affection). Put up the bun stall by itself. It is half -noodles with water filling. It has a soft taste, fresh and fragrant, shaped like chrysanthemums, and has a unique color and fragrance. Richard.
The dog ignores bun-Tianjin dog ignores the brief introduction
Tianjin dog ignores buns
back of that year, Yuan Shikai worked as a new army in Tianjin, and took the "dog ignoring" buns. Entering the palace, he presented Cixi, and the queen queen Yue said, "The beasts in the mountains in the mountains, the hinterland cattle and sheep at the bottom of the sea, it is not as good as the dog, and the longevity of eating."
The dog ignores the bun. It is a well -known Tianjin snack. It was frozen and sold abroad as early as the 1960s. The dog ignores the famous store brand and is now registered as a well -known trademark.
The earlier method is different from other ordinary buns when the buns are ignored. Do not add sauce, use the mouth of mushroom chicken soup and filling, the skin is half hair noodles (mixed with hair and hard surfaces), and more than other buns than other buns Small, so the taste is delicious and popular. It is said that when Yuan Shikai was the Governor of Zhili, he tribes to the Empress Dowager Cixi and was appreciated, so his reputation was greatly rejoiced. Because the production method did not have patent rights at that time, it was imitated by many stores. It has now become a common image of Tianjin buns.
In 2005, Tianjin dogs with a history of 147 years were ignored by another century -old shop Tongrentang, which was bid to acquisition for RMB 16 million.
English name: Go Believe
There is already an English name: "Go Believe". It is white and soft, the size is the same, and the bottom is the same. It is bitten with the same thickness.
It Tianjin Dog Group Co., Ltd. is the only legal registrar of the "dog ignoring" service trademark and commodity trademark. It is well -known at home and abroad, and has established a unique "dog ignoring" system in long -term production and operation.
The dog ignore the bun-dog ignore the group
dogs ignore
well-known, world-renowned "dog ignoring" is the century-old gold medal name of Tianjin, a Chinese food culture The example of a model. Chinese and foreign tourists did not eat dogs to ignore buns in Tianjin, which is a pity to go to Beijing without boarding the Badaling Great Wall. To this day, after a half -century vicissitudes, "dog ignoring" is a world -renowned national brand that "dogs ignore". In expansion, the dog ignores the group has developed into a large corporate culture of corporate culture, scientific organizational structure, strong strength, and good reputation, and established the leading position of the Tianjin restaurant industry. "Dogs Unreasonable" owns a variety of formats such as Chinese fast food, logistics distribution, quick -frozen food, breeding bases, new product development, and training schools involving high -end hotels. Dogs have ten brand restaurants in Tianjin, four of which are the dogs directly operated the image restaurant, including: Dogs ignore the old shops of Shandong Road, Dogs, Heping Road Hotel, and Dogs ignore the water restaurant Hedu ignore the food street restaurant. There are also six garden villa -style restaurants with different cuisines and flavors, including "Chinese Stewed Hotels" (Cantonese cuisine), "Three Six Three Hotels" (Hangzhou cuisine), "117 Garden Villa Hotel" (Shanghai cuisine), " VIP Hotels "," Tianjin VIP Tower "(Ningbo cuisine)," No. 36 Garden Villa ". Dogs ignore the research of dietary nutrition and catering culture, respect green consumption, advocate family service, actively explore and introduce advanced catering management concepts, so that the group's comprehensive level and coordinated development capabilities will be improved rapidly. Holidays have been awarded dozens of high -standard honorary titles and awards granted by the domestic and foreign governments and the authoritative agencies of the catering industry. Dogs ignore the group's international and comprehensive large -scale enterprise groups with accelerated development, and will make more rapid development in the future.
Dogs ignore bun -commodity operation
Dogs are not just synonymous with famous catering masters. In order to continuously cultivate the influence of brands, strengthen brands, and expand the influence of the brand, increase market possession space, the group company began to intervene in the field of commodity management since the early 1990s. After more than ten years of development, dogs have a considerable scale after more than ten years of development. The products include more than 100 varieties of buns, dumplings, noodles, and meat products. Cities are exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, becoming consumers with convenient and fast home food. At the same time, dogs ignore the flour, soy sauce, and condiments of special production equipment and special raw materials series. It has become a must -have equipment and raw materials for franchise stores across the country, ensuring the unity and standardization of product quality, and recognized by various franchise stores. Dogs ignore the beer, liquor, mineral water, all kinds of noodles, moon cakes, Lantern Festival, rice dumplings, big gift packages and other high -quality products. The market share is continuously expanded.
Gouncing buns-dog ignore bun
dogs ignore bun
The main product dog ignores the treasure of Chinese bright food culture, and was publicly pushed as a well-known. "Tianjin Sanjue" food first. After more than 140 years of dog ignoring the buns, the continuous innovation and improvement of several generations of masters have formed a traditional pork bag, three fresh bags, meat skin bags and innovative varieties of seafood bags, wild vegetable bags, all crab bags and other six There are more than a hundred varieties of large series, hundreds of packages, superb features. He has won the gold awards and competitions of many domestic and foreign selection and competitions such as the "Golden Ding Award of the Ministry of Commerce", "China's Best Famous Snacks", and "International Snacks". "".
Dogs ignore the bun-dog ignore the trademark
1980 that when the family just resumed the management of the trademark, the dog completed the commodity trademark registration in 1992. Registered service trademark. At present, the dog's unreasonable commodity trademark has been registered in 11 international classification. The service trademark was identified as "China's well -known trademark" by the Trademark Bureau of the State Administration for Industry and Commerce in 1999. The dog ignores the high commercial value and development potential of the dog.
Goulets ignore the bun-dog ignore the system
dogs ignore bun
that is valuable special business name, trademark, plaque, corporate culture, decoration style, food formula, production, production, production, production, production, production, production, production, production, production, production, production Process, service specifications, quality standards, technical training and financial management.
The technical strength
The group has a highly efficient, innovative and very collaborative technical elite team. With 1 international cooking master, 16 national culinary masters, 16 famous teachers, 2 service masters, 6 provincial and municipal cooking masters, 6 national technicians, 26 national first and second -level technicians, national -level chefs, facades, service, service, service, service, service, and service There are more than a hundred teachers.
Dogs ignore Bun-Get Honor
If in the 1980s, dogs have won the widespread recognition of the world with healthy, honest corporate image and good operating performance. , I have won dozens of national honorary titles and awards such as the "Chinese Food Golden Ding Award", "Chinese Catering Famous Store", "International Catering Famous Store". : In 2003, he won the title of Chinese business brand -name enterprise, and in 2004, he was awarded the title of Chinese commercial credit enterprise (A -level).
The development trend of the dog's unreasonable operation
It has been trying to use the well -known brand of "dog ignoring" in the early 1980s to carry out franchise operations. In 1980, the first franchise store opened in Beijing and still maintained good operating performance. Since then, the group company has steadily promoted the development of the franchise cause in accordance with the principles of steady stability, moderate development, and win -win results. At present, more than 70 franchise stores have been opened across the country, and more than 40 cities in more than 18 provinces across the country have annual sales revenue of nearly 300 million yuan. In 2004, Dogs ignored the opening of South Korean franchise stores in Seoul, marking a step in the internationalization process. During the more than two decades of franchise operation, we have accumulated rich experience in catering business management.
Dogs ignore the bun -history
The dog ignores the bun
"dog ignoring" was founded in 1858. During the Xianfeng period of the Qing Dynasty, there was a young man named Yangcun (now Wuqing District, Tianjin City) in Wuqing County, Hebei, named a noble friend. Because his father was forty, he was named "dogs" in order to seek peace. He can support it like a puppy (according to the northern custom, this name is full of simple and loved affection).
Gouzi at the age of fourteen to learn art, and the Liu family steamed shop on the southern canal of Tianjin as a guy. The craftsmanship of making buns is constantly moving, and it is easy to practice.
After three years of full teacher, noble friends have been proficient in various craftsmanship of making buns, so they came out independently and opened a snack shop specializing in buns themselves- "De Ju". He used the proportion of fat and thin fresh pork 3: 7 plus an appropriate amount of water, with pork rib soup or belly soup, plus small grinding sesame oil, special soy sauce, ginger, shallot, MSG, etc., carefully mixed into a bun filling. The buns are half hair. After rubbing and leaving, roll into a circular leather with a diameter of about 8.5 cm and thin and evenly. Wrap the filling, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds. The folds are dense and dense.
Because of the good skills of noble friends, they are very serious. They are never adulterated. Everyone came to eat buns. The business was very prosperous, and the reputation quickly rang. Because there are more and more people who come to eat his buns, noble friends are too busy to talk to customers. In this way, people who eat buns joked that "dogs sell buns and ignore people." Over time, people shouted smoothly, and they all called him "dogs ignored" and called the buns he operated as "dog ignoring buns", but the original shop name gradually forgot to be forgotten.
. It is said that when Yuan Shikai served as the Governor of Zhili, when he edited the new army in Tianjin, he used the "dog to ignore" buns as tribute to Beijing to dedicate to the Empress Dowager Cixi. After the Empress Dowager Cixi tasted, he was happy, saying: "The beasts in the mountains in the mountains in the mountains, the land cattle and sheep at the bottom of the sea, it is not as good as the dog, and the longevity of eating." Since then semicolon.
In the noble friend suddenly came to the wisdom and came up with a new idea of business: even if a large number of clean chopsticks were washed on the table in the store, the customer wanted to buy a bun. In the bowl, he will give the buns at the price of the money in the bowl. After the customers eat the buns, put down the tableware and leave the store, and noble friends are busy from beginning to end. So the neighbors of the neighborhood made fun of him and said, "Pervic sells buns, ignores it." Later, the neighborhoods of the good things named his bun shop "dog ignoring" and called the buns he made as "dog ignoring buns", and noble friends did not indicate objections. Once the name of this store spreads, it is well -known, and it has been passed down to this day.
The dog ignores the taste of the country and is well -known for its delicious taste. Dogs ignore the buns. The key is that the materials are fine, and the production is particular. There are certain tricks in the selection of materials, formulas, stirring, and even kneading and rolling noodles. Files are well -proportioned, and each bun is not less than 15 folds. The buns who just come out of the drawing are neat and white, and the color is soft and soft. It looks like the bud autumn chrysanthemums in the mist, refreshing and comfortable, bite, oily, fragrant but not greasy, and has always won the favor of the people and friends from all over the country. Essence
The dog ignore bun-production technology
delicious
n recipes: 750 grams of flour, 500 grams of net pork, 5 grams of ginger, 125 grams of soy sauce, 422 ml of water, clean green onion, clean green onion 625 grams, 60 grams of sesame oil, a little MSG, an appropriate amount of alkali.
Made in method: Match pork on fertilizer 3: 7. Clear the flesh and residue clean and chopped to make the meat diced from sizes. Add an appropriate amount of ginger water in the process of stirring and then put in soy sauce. The purpose of soy sauce is to regulate salty, and the amount of soy sauce must be flexibly grasped. When you put in soy sauce, add a little bit to make the soy sauce completely mixed into the meat. After the soy sauce is over, wait a while. The water should be added a little bit, otherwise the filling will be easy to produce soup. Finally, mix with MSG, sesame oil and onion.
The dog ignore the bun-Tianjin famous
Tianjin Zhong Restaurant, but Beijing and Shandong cuisine. Open business ports include British and French Concessions, foreign affairs personnel, foreign ships, and Western cuisine also have several famous restaurants in Tianjin. As for Sichuan Yang Cancai, it is rare before the Anti -Japanese War. It wasn't until Japan surrendered in 1945, the Chinese government resumed, there were more people from other provinces, and the bureaucratic atmosphere was full. The libraries in various places appeared one after another.
The people who have been in Tianjin or have heard of Tianjin will remember or know that the buns who are "ignored" are famous, and they have eaten with interest. People in Tianjin often say

It Tianjin dog ignore buns
"I have never eaten dogs to ignore buns, which is equal to vain." Although it is too much, it also shows its reputation The big. Therefore, a friend came to Tianjin, or relatives and friends, and asked the dog to ignore a bun.
The buns that have ignored dogs have a history of more than 100 years. But what is famous is not the original owner, but an apprentice. After learning the basic kung fu, he strives for excellence and made a reputation. "Dog ignorant" is the name of this apprentice. In the habit of the old Chinese folk, the baby was born, and the parents were weak in order to worry about their children. The so -called disaster is difficult to lack medical care in the old society. In the case of advocating superstition, they take a rough name, what dogs suffer from girls like girls (male Sometimes the child also takes the girl's name, which is a kind of evil habit of being a male light and girl). He thinks that such a demon and monsters will not pay attention, and the dogs are of course even more careless. This is the apprentice of this dog (for a long time, no one has been asked), he is kind and diligent. After three years of his teacher, he learned a good craft and became a master of buns. money.
In the master died, he operated alone, the cost was small, and he could not set up a large -character size. He opened a small shop in the canal pier and sold buns to some docks. There is no font signboard, and the fellow villagers still call his nickname, so the dog ignores the buns. In addition, he is doing old sincerity, the craftsmanship is good, the buns made, the genuine is true and the taste is delicious. In this way, a passing, ten passes, the unconscious buns became famous, and customers also developed from the labor masses. Small citizens slowly developed to officials and wealthy businessmen.
It said that Yuan Shikai practiced soldiers at the small station of Tianjin (now Xiaoying Town, Jinnan District, Tianjin) (then he was the Governor of Zhili of the Qing Dynasty). After being appreciated by the queen mother, the buns that ignored the buns were even higher. Since then, the business has been booming and the money has made a lot of money, and the "Deju" is officially opened in Tianjin. The boss in 1949 was already the third generation of the dog, and everyone knew that the dog ignored the original surname. After the public -private partnership, after returning to the state -owned business, the quality was low. Recently, it was returned to private, and the buns were very popular.
The buns that dogs ignore and ordinary buns are not essentially different. Therefore, it enjoys the fame, all of which are real materials and serious production. At that time, I went to the store to visit the store. He told us that the dog ignoring the buns is the most sophisticated. It was completely stewed bone soup. The stuffing was selected well. Different: There are more cold fertilizer, less fat in summer, spring and autumn and warm, fat and thin, so that it can not be fatty, soft and tender; Cool, add onion ginger to match; the hair surface should not be too old, the skin should be thin and strong, the stuffing does not take the top, the oil, the fold dense, the appearance is good, and there are not many more folds in a bun. There are 3 breads on one or two sides, and there is no difference in size. This is a distinctive place.
The dog ignore bun -production characteristics
fresh. Dogs are very particular about the materials of the buns, talking about seasonal, seasons, and fresh. Such as the crab meat bag, the hairy crabs at that time in October at the time of the golden autumn are delicious. Sorry, not supplying.
The dog ignores bun-evaluation

Tianjin dog ignores bun
If you have eaten a dog once, you will not want to eat it for the second time.
The regret for tourists to not eat "dog ignoring buns" to Tianjin. The hot air of the just -out drawing is soteful and refreshing buns. It looks like a bud autumn chrysanthemum in the mist, and then bite a bite. The key to ignoring the buns is that the material selection, distribution, stirring, and even kneading and rolling noodles have certain tricks, especially the bun folds, and each bun is not less than 15 folds. Dogs ignore the buns not only love the Empress Dowager Cixi in history; today, they have also won the favor of the people and foreign friends.
The dog ignores bun-corporate culture
business purpose: take the public as the fundamental, return to society as the responsibility, firmly establish a consciousness of serving the people wholeheartedly Pursuit is better.
The business policy: centered on consumer needs, quality first, service first, customer satisfaction as the standard, maintaining corporate reputation as its own responsibility, and providing consumers with cultural comfortable dining Environment; convenient and thoughtful service; specialized products; family loyal care.
Enterprise spirit: Quality is the life of the enterprise. Every customer is regarded as a loved one, and each bun and dishes are regarded as creative art treasures. Corporate reputation is that dogs ignore sacred duties.
The business philosophy: The concept of dog ignoring the chain business is set to eight words: harmony, efficiency, innovation, and development.
The business creed: The service is sold, not only the buns, dishes, but also the service. Service is the core of operation, the pioneer of operation, and the service is the first brand.
Dogs ignore the operating philosophy of buns?
mentioned that the dog ignores the buns, I believe that the mood of foodies is jealous. In fact, this big brand that has an irreplaceable status in the bun world. Its development history is also a real. It is worth studying the history of business growth.
"Dog's ignorance" brand story originated from the noble friend of the villagers (milk name "dog") at the age of fourteen during the Qing Xianfeng period. Bakery is made into standard products: fat and lean fresh pork 3: 7 proportion plus an appropriate amount of water, Zuo ribs soup or belly soup, plus small grinding sesame oil, special soy sauce, ginger, shallots, MSG, etc., carefully mixed into buns filling. The buns are half hair. After rubbing and leaving, roll into a circular leather with a diameter of about 8.5 cm and thin and evenly.
In the stuffing, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds, the folds are dense, such as white chrysanthemum -shaped, and finally the oven is steamed with hard gas and steamed it with hard gas. become. Due to the popularity of business, noble friends sold buns to ignore people. The blind date was called "dogs selling buns, ignoring people", and later referred to as "dog ignoring".
"Dogs ignore" buns are affiliated with dogs ignored Baozi Food Group Corporation. The brand was founded in 1858 and has a history of 157 years. In 2005, Tianjin Tongrentang settled in Tianjin dogs and ignored it with 106 million yuan to get 106 million yuan The bidding for dogs ignores it, and Tianjin Dog Food Co., Ltd. is established; on October 28, 2015, Tianjin Dog Food Co., Ltd. officially received the national small and medium -sized enterprise shares transfer system (referred to as the "New Third Board") agreed to the listing letter Essence
The new three boards, which are worthy of glory, but ignore the dog, but have a lot of suffering.
, on the one hand, "dog ignoring" has always been used as the IPO forces by the industry, but eventually missed the new three boards with the United States. However, as far as domestic companies are concerned, the policy aid obtained by listing New Third Board is better than that of the United States.
On the other hand, the business of listed New Third Board is not a dog ignoring the buns food group company, but its Tianjin dog ignored food company (hereinafter referred to as "dog ignored food"). The company belongs to "dogs dog Unreasonable "its subsidiaries, the main business includes quick -frozen food and packaging food, is not the main catering business.
"Dogs ignore" although the main business catering is based on high -end hotels, but it is not limited to catering.
The is a group company with a large restaurant, medium -sized restaurant, gear restaurant, fast food, breakfast, early, quick -frozen food production, product retail, logistics business, and culinary schools and more than 70 special chain companies at home and abroad.
During more than a hundred years of development, "dog ignoring" has never stopped in strategic expansion. Actively try to transform with brand image adjustment and development.
It's expansion of domestic physical stores, "dog ignoring" opened the first franchise store in Beijing in 1980. By 2012, it has opened more than 70 franchise stores across the country, and more than 40 provinces across the country have been opened across the country. City, annual sales revenue of nearly 300 million yuan.
In international expansion, "dog ignoring" opened the first franchise store in Seoul, South Korea in 2004, marking the first step in the internationalization process of "dog ignoring" group. In 2005, the dog ignored the English name "Gobelieve". In recent years, "dogs ignore" buns have opened branches in many places in Tokyo, Japan. In the process of operating abroad, "dog ignoring" improved and developed according to local conditions.
In terms of category expansion, "dog ignoring" retreats the catering business second and guides food to go abroad. The "Dog Food" on the New Third Board is mainly engaged in quick -frozen buns, gas -kept fresh -keeping buns, traditional Chinese pasta gift packages, and other traditional Chinese specialty foods including Tianjin twist, pastry and sauce braised pork products. Zhang Yansen, chairman of Tianjin Dog Group, said that despite the average food processing performance and scale performance, foods are more conducive to brand restrictions in the brand, achieving the goal of "going global", and the dog ignores Singaporean food manufacturing The first part of the merchant group signed a memorandum of cooperation, and the two parties planned to cooperate to produce dogs to ignore food and distribute them in the Asia -Pacific region.
It's launching listing, "Dogs ignore" separate selection of the food sector listing alone, indicating that its future development is the main direction. In recent years, "dog ignoring" has shifted the focus of work to the food industry. Consumers feel that dogs ignore the buns. By reducing production costs, consumers have allowed consumers to eat reasonable price buns. "
In terms of investment expansion," dog ignores "internationally expand its own brand by investing in Australian coffee chain brand Gao Leya. Tianjin Moriya Catering Co., Ltd., a wholly -owned subsidiary of Li Group, has become the only permanent brand user in Gao Leya brand in China. On January 21, 2015, he jointly disclosed successful acquisitions. Gao Leya Coffee originated from Chicago, USA, developed in Australia, is Australia's largest coffee chain brand, and one of the world's coffee chain. There are more than 1,000 stores in airports, shopping malls, and communities in 42 countries and regions. There are 12 stores in Tianjin, and they want to open 500 coffee shops in the next five years.
In terms of price reduction, there are rumors that "dogs ignore" buns to reduce prices by 50%. Promoting popular products, but dogs ignore the price of buns, but launched a special bun in the takeaway window of its restaurants and restaurants. In fact, on January 18, 2014, Dog Group Co., Ltd. has announced that it has been announced that it is positive that it is active Seeking business transformation, by adding takeaway windows, establishing dogs to ignore people's stores, and entering the residential community, it makes the people more convenient and affordable to eat "popular" dogs. , "Dogs ignore" food cut in online sales, set the store as a transit station, and carry out vertical takeaway business. The specific operating model is the traditional advantage channels such as dealers, commercial supermarkets, restaurants and hotels to open up online channels. With offline restaurants, hotels and distribution outlets as logistics distribution transit stations, to realize the direct docking of manufacturers to terminal customers, so that consumers can eat "dogs" at home. The number is small. Compared with the large -scale sales of nationwide such as thoughts and Sanquan, the scope of food ignoring food is very limited and needs to find its own profit model.
It in terms of brand image promotion, some "dog ignores the dogs ignore "The store is reinstalled, and its overall image has changed greatly. It uses transparent and bright modern halls to replace the original antique dogs. This new store model is mainly to attract young people and make hundreds of years brand younger.
not only the "dog ignoring" brand in Tianjin, but also the century -old catering brands such as Beijing's "Qiqi Fang", Hangzhou's "Zhiwei Guan", Suzhou's "Songhe Building", as well as the Golden Million, Wangxiang Garden, Grandma Home, Haidilao, Xibei, Green Tea, Jiahe Yipin and other traditional catering brands and Baihua Village, Xi'an Food, Fushi Food, Quanjude, Xiaoye Sheep, Hunan and Ewan, Rural Bidth, Tang Palace China and other listed catering brands are actively transformed. Category, multi -brand, popularization, standardization, Internetization, and cross -border operations are all showing their magical powers.
The consumption upgrades caused by domestic fast food, personalized catering and takeaway O2O platforms, the consumption upgrade generated The influence, in the future, domestic high -end catering may continue to be unpredictable, high rent, high human cost, high -ray material cost, low gross profit and other nuclear Mind problems will not be changed much due to the central kitchen and standardization and take -out model.
The development of the domestic catering market has incorporated many innovative elements. The management model of the dog's ignorance can be said to be successful. Essence
Tianjin's well -known "Chinese old -fashioned" brand dog ignores it from Tianjin Xiaobaozipu to now develop into a catering service group that integrates meals, hotel accommodation, food industry, logistics distribution and training bases. It has been adjusted many times in the aspects of brand positioning, product innovation, market expansion, standardized operations, and equity reform, trying to make dogs ignore the brand's new vitality in the new era. The specific process is as follows: In 2000, high -end hotel operations are opened to open the mid -to -high -end market; in 2005, it was reorganized as a joint -stock company with auction bidding; in 2005, it formulated enterprise standards and established cooking schools to achieve standardized and standardized product production; , Launch a series of products; market expansion, expand from Tianjin to the whole country; invest in quick -frozen food bases to open up overseas markets; open stores in universities in 2014, develop young consumer groups, high -end routes and parental routes; Cross -border management of personalized coffee. But there are still many problems in the fierce market competition.
. In -depth analysis: SWOT analysis
1, advantage analysis:
(1) Deep cultural heritage
Knowing brand stories and eighteen unique shapes of the eighteen folds constitute its unique cultural characteristics and brand image. This is the cultural heritage lacking in other new brands. The technology of chicken soup and semi -sinking noodles ignores the dog's "delicious, oily but not greasy" catering culture with Chinese characteristics, which makes it different from other homogeneous products in the market. Competitive advantages.
(2) The vast market space
The number of Chinese people, the population of Guangjingjin wing is as high as 110 million. Dogs ignored Tianjin, where the Baozi Camp, and a well -known tourist city. In 2016, the number of tourists received 187 million people. Each of these people consumes 1,000 yuan each year, nearly 1 billion yuan a year. Buns are also Chinese, especially one of the main choices for northerners. The vast market space has brought about development space for dogs.
(3) Reasonable nutritional matching
The western food that is currently popular with high protein, high fat, and high calorie, does not conform to the traditional Chinese nutritional diet concept. And the bone soup in the bun formula, the fat and reasonable fillings, the traditional cooking method of the buns made of grain, the pursuit of modern healthy diet.
(4) Standardized production method
is different from other traditional Chinese diets to grasp the quality by chefs. Dogs have developed the "Enterprise Standards" and "Quality Management Manual", which laid the foundation for the realization and standardized production of buns. Since its development, dogs have a standard system for the weight and size of the buns, and the filling formula has a standard system, and there are uniform standards in tableware, chefs, and waiter training. In addition, the dog ignores a high -quality cooking team, which contains international and national famous teachers, and has its own cooking school. These all make dogs ignore the buns like Western food and have a standardized raw material and the supplier of the chef. With the premise of reducing the cost of raw materials to the minimum, the quality is unified and guaranteed.
(5) Rich product lines
The dog ignoring the upward product line extension, from the previous buns and pickles to the dog ignore the series buns and authentic Lucai, Jin cuisine and even one, there is even one The series of "gold medal products", except for the dog's free frozen bun gift box. There are also dogs who ignore Tianjin specialty, including sauce, pastry, chestnuts, sesame oil, condiments, shrimp sauce, health vinegar and so on. The rich product line has changed a single bun, giving consumers more choices. Bringing buns in different varieties can effectively respond to different tastes of consumers in different regions. The launch of high -end gift boxes also makes dogs ignore buns more suitable as a tourist letter. These are conducive to the dog ignoring the larger consumer market.
2, disadvantage analysis:
(1) Lack of high -level corporate image management
The successful catering brands have high -level corporate image management. Like McDonald's yellow arches, red and white employees dressing, joyful clown; KFC's Grandpa's Grandpa, uppercase KFC logo; Bruce Lee, Bruce Lee, Big Red Store. No matter where you go, these images are reminiscent of their business immediately. However, the dog ignores its own image logo, but also also operates cheap buns, high -end restaurants, and personalized coffee. It brings the confusion of the brand's understanding to consumers, which is not conducive to the establishment of a high -level corporate image.
(2) Lack of high -level standardized services
The dog ignores the operator only pays attention to the improvement and improvement of the appearance and taste of the food, but for improving the "soft indicators such as soft indicators such as the level of service level "There are often negligence. This is a common problem in the Chinese catering industry, but the pursuit of high -end services is exactly the significant feature of modern consumption. From the comments of online diners, we can see that most of the dissatisfaction comes from the long waiting time, poor service attitude, incomplete items, and poor experience. This seriously hinders the customer's return rate and the idea of new customers who want to try.
(3) Insufficient marketing concepts
Successful catering companies pay attention to corporate marketing. Mainly through product advertising and participation in social welfare undertakings. Product advertisement: Ningbo dumplings "sell dumplings, sell dumplings, round dumplings are round and round"; McDonald's "more joy is in McDonald's"; Master Kang's "this taste, Master Kang instant noodles" ... These are all these are all of them are Consumers are familiar with advertising words. While marketing products, they also integrate "reunion", "joy" and "consistent" corporate culture. Participate in public welfare undertakings such as: KFC's Catering Health Fund, Wang Laoji donated to the earthquake -stricken area, Liu Yi's hot pot to give back to his hometown to help the disabled ... but although the dog ignores buns, we rarely see in public media and social news. its name.
(4) Franchise chain management is chaotic
The original large number of franchise stores and associates, the contract was irregular, and the two major issues were finally in place that caused the dog to ignore the brand at home and abroad. The main store is insufficient to control the franchise stores, and the decoration style, the taste of the buns, and the use of tableware are not uniform. In some franchise stores, they even use dogs to ignore brands, but they do not sell authentic dogs to ignore buns, and even sell them in private to ignore the brand. Foreign markets are also unreasonable by other companies' illegal registered dogs. These have caused dogs to ignore the buns that are difficult to distinguish between the market and are very chaotic. It has a bad impact on the long -term development of dogs' ignorance.
3. Opportunity analysis
(1) The development potential of the bun industry is huge
Bunzi has a good mass foundation in China. Dining form. Whether it is Tianjin dog ignored, Hangzhou Xiaolongbao, and Shanghai fried buns are accepted and sought after by consumers. In the morning, a cup of soy milk and a bun is already standard for breakfast in the minds of Chinese people. And now few people do buns themselves, they are purchased by buying. Whether they buy hot buns in the bun shop or sell them frozen home steamed themselves, they are often choices for consumers. Compared with other types of buns that are still developing by individual business, dogs ignore standardized production methods and secure tastes, so that they are far ahead of similar products in the catering industry.
(2) The government's strong support
The dogs who ignore the buns of Tianjin business cards have a lot of "Tianjin resources". The "Tianjin Resources" of the dog ignores the buns not only refers to raw materials and history, but also the strong support of the Tianjin government. The dog ignored as one of the few private enterprises in Tianjin. The Tianjin government has strongly supported it from many aspects such as tax discounts, promotion, loans, and tourism industry. This provides a firm foundation for dogs to ignore the development of "based on Tianjin and to the whole country".
(3) The number of people purchased for outsourcing has increased significantly
As the rhythm of life accelerates, more and more urban residents tend to buy food and beverage instead of the traditional at home. The main consumer groups that dogs ignore the buns are urban white -collar workers, students, tourists, and other migrants. Not only do these people do not have time to do breakfast, even Chinese food and dinner are mostly purchased. In addition, the number of these types of people is continuously expanded, forming a strong purchasing power.
(4) Dharma of the successful experience of other catering industry
The successful experience in companies such as KFC, McDonald's, Pizza Hut in the fast food industry. In the traditional food industry, there are successful experiences of companies such as Grandma Dumplings, Haidilao, and Wufangzhai. Dogs ignore the buns not trying blindly, but can absorb the path suitable for their own development based on the experience and lessons of all parties.
4, threat analysis
(1) Western -style catering has a competitive advantage
With the deepening of the WTO, large foreign catering companies entered China with unique dishes and culture, McDonald's, KFC, Pizza Hut, Yoshino, etc. European, American, Japanese and Korean restaurants are spread all over Chinese cities, and their business is hot. They quickly opened the market with efficient management and standardized products. And they can attract consumers, guide consumers, and use consumers than Chinese food companies. Internationally renowned catering brands have entered the Chinese market fast and more, it will inevitably bring a great impact on a series of Chinese catering companies such as dogs.
(2) Domestic competition is becoming increasingly fierce
The development and growth of many old -fashioned catering companies and emerging catering companies has gradually intensified the competition in the domestic catering industry. Beijing Quanjude, Chongqing Little Swan, Sichuan Haidilao, Shanghai Xinghua Village, Hangzhou grandmother's home, Guangzhou restaurant, etc. These companies are well -known companies in the country chain, with annual turnover of more than 400 million yuan. From the specific catering formats, the top 100 fast food accounts for 39.9%, hot pot accounts for 30.6, restaurants and restaurants account for 20.7%, and the market is divided. Dogs did not ignore the list of top 100 Chinese catering companies in 2016.
(3) The pursuit of fresh things for consumers
Meosaway in the main consumer group of dogs, the largest number of urban white -collar workers and the strongest consumption power. However, white -collar workers aged two or thirty years old pay attention to the taste of life, like personalized consumption, and like to try fresh food. There are also many specialty restaurants for young people, such as buffet dining restaurants and special theme restaurants. The history of the dog's inheritance for a century can easily make young consumers feel greasy.
. New measures for development:
1. Establish standardized high -quality services
. Today, when consumers pay attention to experience, services have become one of the magic weapons for enterprises to win. The Haidilao in the hot pot industry, SF in the express delivery industry, etc. are leading the industry with high standards. High -level services are reflected in two aspects: first, the standardization of catering services. That is, standardization and standardization of service, from facilities, supplies to service procedures, they must be implemented in accordance with the unified requirements. Dogs should not compile special "Service Guidance" and "Operation Manual", and standardize services through the training of service personnel, so that the concept of "customer value maximizes" penetrates the inner heart of employees. Second, catering services should be greatly value. Let consumers exceed expectations and surpass conventional all -round services. Customers -oriented, provide the most satisfactory products and the most satisfactory services. Consumers like Haidilao to wait for the waiters and wiping shoes are super -expected services.
2. The chain chain of the chaotic chain
Simple authorized franchise is not conducive to standardized management. The control of franchise stores is poor and cannot guarantee products and services. More than 70 franchise stores left before the restructuring should be cleared first, focusing on making boutique direct -operated stores. The main consumer market of dogs is the first and second -tier cities with high consumption level. You only need to build your own boutique direct -operated stores in these areas. There is no need to bloom everywhere.
3. Explore effective marketing strategies
The modern catering companies pay attention to media dissemination and actively participate in various public welfare activities. We often see McDonald's and KFC's publicity advertisements, but marketing is a short board for Chinese fast food. Chinese fast -food companies should implement experience marketing, so that customers' catering demand is satisfied and the tired mood is relaxed, and the feeling of finding the home. At the same time, it is promoted to cultural marketing, and according to the characteristics of the product, the brand of culture, such as healthy and nutritious happiness, and harmonious home culture. In addition, dogs can ignore marketing follow -up methods such as member systems and coupons. For example, if you learn from the supermarket model to launch a "storage dining card", the dining card with a certain amount of recharge can enjoy a 20 % discount.
4. Adhere to the sustainable innovation of the product
A lack of perpetual innovation of the product is a "common problem" for many Chinese fast food chains. The main reason for withering. It is necessary to learn Jiangsu Aunt Dumplings. Its product types are increasing at the speed of three new products per month. The continuous updated product types can always give consumers a sense of freshness, attracting consumers to continue to try. Not only can retain old customers, but it also helps to bring new customers. Dogs can only be innovative in taste, but also innovate in food matching.
5. Carry out takeaway services
Now young people, more and more otaku girls, more and more young people choose convenient and fast takeaway services. The economic situation is downturn, the competition in the industry is fierce, and the catering is on the micro -profit steel wire. It is an effective and fast path to improve the performance of the restaurant. However, as a restaurant, people and energy are already limited. It is necessary to make food and take care of them. Once the amount of meals is increased, the speed is not guaranteed. Once the meal is too long, users will also be hungry because of hunger. Lost patience, followed by the customer's poor experience, or canceling the order to bring losses to the restaurant or affect the image of the restaurant. Dining takeaway is different from other services. The speed is the life of takeaway. The speed is done. To a certain extent, it will also bring word of mouth and user viscosity. Now various third -party platforms or their own platforms provide takeaway services, but restaurant operators must also learn to analyze the platform data, do information such as concentrated order time for customers, customer distribution areas, and customer consumption preferences. Routes, preparing takeaway dishes, etc. for reference to optimize the meal delivery link, increase the speed of meal delivery, and increase customer satisfaction.
There is no concept, relying on historical awareness
dogs ignore "Baozi is the flavor of Tianjin. It is white and soft, the size is the same, the bottom is the same as the thickness. Fresh. Why does it have this characteristic? It turns out that it is particular about ingredients and production. The specific is to use the proportion of fat and thin fresh pork 3: 7 to add an appropriate amount of water. , Special soy sauce, ginger, shallots, martial arts, etc., carefully mix it into a bun filling. The buns are half -hair noodles, and the water temperature is generally kept at about 15 ° C. After rubbing and leaving, roll it into a diameter of diameter. For about 8.5 cm, thin and uniform circular leather. Wrap the filling, carefully pinch with your fingers, and twist the folds at the same time. Each bun has 15 folds, and the folds are densely dense, such as white chrysanthemum shape. Then oven, steam it with hard gas for 5 minutes.
how can such a unique place snack, how can you take such a strange name "dog ignore"?
The legend In the Qing Dynasty, a teenager lived in Yangcun, Wuqing County near Tianjin, and was called noble. He had a stubborn character from an early age and became famous. If you do n’t come back, no one is ignored. On this day, the noble cattle had a temper again, and his father scared him. The mother persuaded him to ignore him. This kind of cow's temper is really a 'dog ignore'! "It means that he is so bad that even the dog is unwilling to ignore it. The nickname of" ignore the dog "is spread like this.
In the blink of an eye, the noble is 14 years old, and the temper is still very very very very very very very very very very very very very very very very very very very very strong. I am irritable. My father was afraid that he was raising in the village, so the trustee took him to Tianjin, to learn some craftsmanship, and to find something to do. It happened that the Liu family steamed shops on the southern canal of Tianjin needed to be a guy. , Ko. I have been introduced in.
The Liu family steamed shop mainly operates steamed food and meat bags, and supplies those boatmen, fiber husbands, and small merchants who ask for life on the canal. Although the temper is bad, but the snack is used to suffering, it is very diligent in work. The masters in the store like him very much. Noble people are very smart. Let him learn to make buns. Due to the noble, hard -working and easy -to -study, and the careful guidance of the masters, the technology of nobility and buns continues to grow, and soon it will be famous. , Ko. There are all kinds of craftsmanship who has been proficient in buns, so he came out independently and opened a snack shop that specializes in buns. Because it is noble and good, it is very serious. It was delicious, and the reputation quickly rang, and more and more people came to eat his buns. Because people were accustomed to his nickname "dog ignoring", the buns he made is "dog ignoring "Baozi. I didn't expect this special name to make his business more popular.
The noble and noble business became better and better, and it became more and more unpleasant. The shop has taken an elegant card and called it as the "Deju". Although this brand is nice, people still don't leave the mouth. Come and taste the "dog ignoring" buns. As soon as you enter the door, you ask, "Boss, is this" dog ignoring "? "Noble hearing, he was annoyed immediately, holding his neck, and said with a rough throat," We have signboards here, is the De Ju, do you have no eyes? " ‘Dogs ignore’, you have to go early. "At first glance, the merchants were not" dog ignoring ". They turned out to find a circle and turned back. He said to the nobles:" You are ‘dog ignoring’! How to make such a joke! "The noble look, how can this nickname can't fall, now even the people of the port know, there is no way, so I have to let people call it.
The widen the number, the "dog ignoring" buns are becoming more and more popular, and it has become a famous traditional flavor snack in China.
VIP exclusive document 2012-04-05 4 pages
Texie-old-fashioned dogs' unconscious operating skills
Is to ignore buns as one of Tianjin's "three musts". The brand is well -known at home and abroad, and has repeatedly won the honor at home and abroad. The dog ignores the variety from simply selling buns, developed to 98 categories, involving mineral water, beer, quick -frozen food, fast food, comprehensive restaurant, stall -type restaurants, etc. At present, dogs ignore the 24 provinces and municipalities autonomous regions in China, and have also opened branches in foreign countries such as Tokyo, Seoul, New York, and Singapore.
Although the great success has been achieved, the development of the dog has also encountered unprecedented resistance, such as insufficient funds, backward ideas, and fierce competition, which has caused the size of the enterprise to match its huge brand value. This article intends to analyze how dogs ignore how to develop a franchise store in a medium -sized city, with a view to benefiting from the development of the dog and the development of many old -fashioned samples.
The market background China Venture Network / / http://www.cg01
The city is located between Beijing, Tianjin, and Shijiazhuang. It is 120 kilometers from Tianjin. Control and material transportation.
x Hotel is a hotel with a long history and high popularity. It has created a brilliant performance. It has a special status in the hearts of the people in the city. The restaurant has suffered serious losses and urgently needs to be transformed. Therefore, choosing it as a partner can reduce costs, and the starting point is higher.
The brand extension. Brand extension is a controversial issue in brand management. Despite this, the well -known old names known as the "golden signboard" should still use existing brand assets to implement brand extension without losing time to increase profit growth points and grow the market. " cake". Of course, the popularity of the brand itself is always a prerequisite for brand extension. Traditional catering companies to develop fast food and takeaway businesses are also an inevitable trend. Dogs have already had the successful experience of developing fast food.
The franchise
With the global economic integration, franchise operations as a more scientific operating organization occupy an increasingly important position in marketing, and develop rapidly. The trend of internationalization. The success of the two major US catering giants in the world is also inseparable from franchise.
Thefens to the harmony of the dog with the X Hotel will adopt a franchise method. Because the X Hotel is a state -owned traditional restaurant, it is not easy to operate by mergers and other methods, and the dog ignores the diet (group) company. Essence rnX饭店将自主管理，但是必须严格实行“七统一”管理原则，即：统一牌匾、标志，统一原材料（由总部统一配送），统一服装，统一装修风格，统一器具，统一服务规范， Unified employee training.
The head office will set up a chain headquarters. Establish a development department, distribution department, training department, and management department. The head office manages the franchise store through the chain headquarters and provides services. The chain headquarters will provide services to franchise stores around the weather. At the same time, the headquarters will send people to franchise stores from time to time to visit, inspect and evaluate, strengthen the contact between the headquarters and franchise stores, provide information and guidance, and help franchise stores solve business and technical difficulties.
On the basis of the original rules and regulations of the group company, in accordance with the needs of regulatory operations and chain development, a series of rules and regulations, such as the "Management Guide", "Quality Specifications", "Employee Manual", "Service Work Work", "Service Work Work" "Details", strict implementation, lay the foundation for the implementation of standardized and scientific management in the future.
The strategy implementation
x restaurants will be renovated in 2 months. The decoration style will be exactly the same as the headquarters, antique but modern. The first floor lobby is a fast food department, with a total of 100 seats, and the second and third floors are private rooms. At the same time, a takeaway place is set up next to the hall and a meal call is set up. The takeaway room is placed on tables and chairs and televisions to prepare for customers when waiting.
At the same time, publicity activities will be carried out on strong local media, and the publicity activities will be covered with a wide range of influences. It mainly emphasizes two points: this shop is an authentic dog ignoring; this shop integrates traditional dogs, fast food, and takeaway. Considering that other catering companies (including the three counterfeit dogs ignored) have never carried out publicity activities, the propaganda activities will play a huge role.
At the same time, training all employees, training at the headquarters, and visiting KFC, McDonald's and other places to visit, and set up tableware, tables and chairs, clothing, etc. Establish a distribution team and deliver raw materials, seasonings, etc. for the store twice a day.
The chefs are appointed by the headquarters.
The chairman of the group will be invited to visit, and the local media will be concentrated in the local media to highlight the authentic position of the shop.
The dogs used by the private room were made by famous chefs at the time. The dishes used in the private room highlighted high -end and medium prices, and must be carefully made. The fast food department will use the dogs prepared in advance to ignore the buns, and the dishes are prominent and low -cost. There are two types of takeaway: one type is taken home by the customer by themselves, and the other is placed with a unified insulation appliance after the production is completed, and the customer is taken away. Effect expectations
in recent years, the old -fashioned operation is not good, the main reason is the following: backward system, insufficient funds, and serious counterfeit phenomenon. The dog ignores the above problems in the way the city's development franchise. Franchise operation is a very applicable way. It not only solves the problem of funds, but also expands the strength of the main store. Centered on customer needs is the essence of modern marketing ideas. Only customer -oriented brands can win. Dogs ignore the development of new business forms such as fast food and takeaway in order to meet market needs. A good propaganda offensive not only plays a role in promoting themselves, but also a fatal blow to the counterfeiters. Based on the above factors, of course, the most important thing is that dogs ignore the huge brand appeal of China ’s century -old brand. This business activity will receive a good return, and it will provide valuable experience for the dog's future development.